Anitta is pleading for all women to be seen and heard…
The 28-year-old Brazilian singer and songwriter has joined forces with Becky G and TINI for WhatsApp’s new campaign “Escúchanos. Míranos.”
Anitta, Becky G and TINI are featured living their busy lifestyle but staying connected through a WhatsApp group and voice notes, where they share their thoughts, adventures and empower each other.
The spot features an all-female production team with original music by producers, Ali Stone and Tiffany Román Louk, video directing by Jess Colquhoun, and editing by María-Celeste.
The official campaign announcement came on the heels of an industry mentorship dinner, with special guest Becky G, that took place in Los Angeles, courtesy of Billboard and WhatsApp.
The intimate event, hosted by Billboard’s Leila Cobo, brought together more than 50 emerging Latin female talents and established artists.
In addition, WhatsApp created sticker packs with each of the artists, with will be available on the app as of March 8th.