Bad Bunny is officially on guard…
The 29-year-old Puerto Rican global superstar become a pool lifeguard in his first-ever Pepsi commercial, which was released today (June 1).
Directed by Dave Meyers and co-directed by Mia Barnes, with choreography from Sherrie Silver, the 90-second spot shows the Puerto Rican rapper overlooking a community pool where everyone is tired and drained from the summer heat. In an effort to get the vibes going, he discovers that his latest single “Where She Goes” easily turns up the party once a bottle of Pepsi is opened.
The summer-themed commercial is part of Pepsi’s latest “Press Play On Summer” campaign with Apple Music that offers new and qualified returning subscribers up to three months of free, unlimited listening on the music streaming platform. The campaign, available in the U.S. and Puerto Rico, also includes over 100,000 instant prizes and the opportunity to travel with the purchase of select limited-edition PepsiCo beverages.
“Pepsi has a rich heritage of creating iconic music video style commercials with some of the world’s biggest artists – from Britney Spears to Ray Charles, Madonna to Dr. Dre, Beyonce to Chloe Bailey and so many more,” said Todd Kaplan, CMO of Pepsi, in a statement. “We couldn’t be more thrilled to welcome Bad Bunny to the Pepsi family with his very own spot, bringing in all the summer vibes with his newest track ‘Where She Goes.’ This song is already the soundtrack of the summer, so it is a perfect way to kick off our Press Play on Summer program that gives fans up to three free months of Apple Music with every 20oz ice-cold Pepsi.”
Bad Bunny’s Jersey Club-inspired track debuted at No. 1 on the Billboard Global 200, becoming his third leader on the chart, after “Un x100to,” with Grupo Frontera, two weeks earlier in May, and “Dakiti,” with Jhay Cortez (now Jhayco), for three weeks in November-December 2020. He also becomes the first soloist with three Global 200 No. 1s; overall, he’s second only to BTS, with six. Justin Bieber, BLACKPINK, Drake, Olivia Rodrigo, and Taylor Swift each boast two.