Puma Releases Images of the Brand’s First Collaborative Campaign with Selena Gomez

Selena Gomez is proudly wearing her fashion designer hat…

Puma is showcasing images from its first collaborative campaign with the 25-year-old singer/actress, who was named the sportswear brand’s  newest celebrity designer in September, taking on a role similar to Rihanna’s collaborator and creative director title.

Selena Gomez x Puma

In the images released on Monday, Puma shows Gomez posing for shots in an elevator and vintage car wearing the lightweight Phenom sneaker, grey shorts, a branded velour unitard and black velour jacket worn trendily off-the-shoulders.

The trainers, billed as “fashionable, functional and fearless,” boast all black, pink or olive green colorways with accent pink Puma symbols across the top and back, an ankle-supporting high top, mesh inserts and the brand’s signature mid-foot strap.

Gomez is one of many celebrities paired with the footwear powerhouse, joining fellow collaborators The WeekndJay-ZBig SeanKylie Jenner and Yo Gotti.

The Phenom is available now online and retails for $90.

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