Swizz Beatz is embracing the spirit of life…
The 45-year-old half-Puerto Rican recording artist, music producer and entrepreneur will perform at next week’s Spirit of Life Gala honoring Lyor Cohen, global head of music at YouTube and Google.
The event will feature a one-time-only edition of DJ Cassidy’s celebrated Pass The Mic Live!, a segment that will showcase more than a dozen hip-hop and R&B artists, including Swizz Beatz.
Others appearing in the showcase include Public Enemy, Big Daddy Kane, Dru Hill, EPMD, Ja Rule, Memphis Bleek and T.I., all of whom have played a part in Cohen’s 40-year legacy spanning Rush Management, The Island Def Jam Music Group, Warner Music Group, 300 Entertainment and beyond.
The sold-out gala is taking place on October 18 at the Pacific Design Center in West Hollywood, Calif. It’s a fundraiser for City of Hope, one of the largest cancer research and treatment organizations in the United States and a leading research center for diabetes and other life-threatening illnesses.
DJ Cassidy’s Pass the Mic series quickly transformed from viral sensation to primetime TV series on BET. Now a live tour, DJ Cassidy’s Pass The Mic Live! recently sold out Radio City Music Hall in New York with a one-time-only concert featuring 25 icons of hip-hop’s golden era.
“As a 10-year-old deejay and hip-hop kid growing up in New York City, I idolized Lyor Cohen long before he ever knew my name,” DJ Cassidy said in a statement. “Then, as his Def Jam intern in my high school years, a hero became a mentor. I am truly honored to bring Pass The Mic Live’ to City Of Hope and celebrate Lyor’s commitment to making the best health care available to hip-hop fans and performers by uniting a once-in-a-lifetime lineup of iconic artists who have influenced his massive musical legacy and hip-hop’s global influence as a whole.”
City of Hope is celebrating 50 years of partnership with the Music, Film and Entertainment Industry (MFEI) fundraising group. Over this period, industry executives and influencers have raised nearly $150 million to benefit City of Hope’s mission to transform the future of cancer care.