Life is but a stream for Jennifer Lopezand Shakira…
The 50-year-old Puerto Rican superstar and the 43-year-old Colombian superstar have seen a major uptick in streaming activity following their Super Bowl LIVhalftime show, according to initial reports to Nielsen Music/MRC Data.
In total, J.Loand Shaki’s song catalogs earned 31.1 million on-demand streams (audio and video combined) on February 2 and February 3 — up 193% compared to their streaming sum on January 31 and February 1 (10.6 million).
Individually, Lopez’s songs tallied 10.1 million streams on February 2-3, up 149% versus the 4.06 million they collected on January 31 and February 1.
Shakira’s songs earned 20.98 million clicks on February 2 and February 3, up 221% as compared to the 6.53 million they earned on January 31 and February 1.
As for the songs performed during the halftime show, includingthose by guest performers Bad Bunny(“I Like It”) and J Balvin(“Que Calor,” “Mi Gente”), the songs performed in the halftime show snared 24.85 million on-demand streams on February 2 and February 3, up 157% compared to the 9.66 million they registered on January 31 and February 1.
The most streamed song after the halftime show… Shakira’s “Hips Don’t Lie,” which captured 3.16 million streams on those two days combined — up 194% compared to the 1.07 million it earned the two days before the Super Bowl.