Telemundo to Air Nicky Jam Biopic “El Ganador”

Nicky Jam is opening up about his life…

Telemundo will premiere a biopic series titled El Ganador about the 35-year-old Puerto Rican and Dominican American singer, the chart-topping artist revealed on the network’s Un Nuevo Dia morning show.

Nicky Jam

“They will know my whole story, everything that happened to me, also my childhood,” he said.

The series, with no release date yet, will begin filming this summer. It will be produced by Nicky Jam with his manager Juan Diego Medina and directed by Jessy Terrero.

El Ganador” is also the first song from his comeback studio album Fenix, which briefly tells his life story through its lyric and a music video released last month.

“The song and video are just a fragment of the story. In the series, I detail my life, what happened to my mom, my dad and all my suffering.”

The “El perdón” singer hopes to help and inspire younger kids and from the series learn that “they too can be down and rise.”

But Nicky Jam’s isn’t the only biopic being released by Telemundo…

The network also announced Mexican singer/songwriter José José‘s series titled Nace un Ídolo.

José José’s story embodies a man’s journey to “reach the status of an idol — including fame and fortune — and the high price he had to pay to achieve his dreams.”

The series, produced by Telemundo Studios, highlights the passion and excitement that a superstar artist feels for his craft and the adoration of his fans. It also displays the frailty of the man coping with his addiction and its damaging effects such as almost losing his family, his voice and his life.

Cristian Castro Rocks Out for Pepsi…

He may be a Grammy-nominated pop sensation, but don’t let Mexican singer Cristian Castro‘s well-groomed looks fool you. He’s a bit of a rockero at heart.

Castro is starring in a heavy metal inspired commercial for Pepsi in Argentina to promote the company’s “one, two, three, four, five” campaign.

Shot in Buenos Aires and airing in the region, the ad starts off with a heavy metal band strumming their guitars on the stage and leaping into the audience.

When one of the longhaired, tattooed members of the band takes a break open a Pepsi, Castro—looking all dapper in a white tuxedo—appears and starts crooning one of his classic pop hits. He then morphs into a black leather-clad rocker with punk hair.

“It’s a campaign that strengthens the ties between Pepsi and music, showing a completely surprising and fun side of a mega star like Cristian Castro,” says Lopez Marti, Pepsi’s marketing manager for the Southern Cone.

The campaign coincides with the upcoming release of Castro’s new album, “Mi amigo el Príncipe,” due out on November 1. It’s the follow-up to “Viva el Príncipe” an homage to Mexican singer José José, where Castro sings accompanied by a full orchestra.

But this isn’t Castro’s first “full metal jacket” experience. Last month, he created a hilarious video with mun2 that featured his secret life as a “Metalero.”