Cardi B Celebrates Vodka-Infused Whipshots Sales Milestone

Cardi B is whipping things up in the alcohol business…

The 30-year-old half-Dominican American Grammy-winning rap superstar’s voda-infused whipped cream Whipshots has sold more than 2 million cans and expanded into new markets, the brand has announced.

Whipshots by Cardi B“We just went double platinum! We’re not playing around when we say Whipshots is the best,” Cardi said in a statement. “Boozy and beautiful since day one, and two million cans later, there is no slowing us down. I love the fans supporting our brand – let’s keep this party going!”

Cardi B partnered with Starco Brands to release the boozy, non-dairy whipped cream, which sold its first million cans in just 10 months and went on to sell another million cans four months later.

Whipshots retail for $5.99 for the smaller, 50-milliliter can, while the larger, 200-milliliter can is $14.99.

“The overwhelming demand for Whipshots across the U.S. has been astounding and is a true testament to what’s possible when you have an incredible product and best-in-class retail partners,” noted Starco Brands CEO Ross Sklar.

Cardi B and Starco launched Whipshots in December 2021 with vanilla, mocha and caramel flavors. A limited-edition peppermint flavor was released around the holidays last year.

In addition to reaching a sales milestone, Whipshots has expanded into 26 markets around the U.S. including new states such as Delaware, Georgia, New Jersey and Tennessee.

The brand picked up new retail partners as well, including Meijer, AlbertsonsWalmartVons, Rouses, Woodman’s and Giant Eagle.

Whipshots are also available online at Total Wine & More and through delivery apps such as InstacartDoor DashDrizzly and GoPuff.

Although she’s not the only recording artist to sell booze, Cardi opened up about her vision for Whipshots in an interview with Complex last year.

“I feel like if it was just mediocre, people would just be like, ‘Ah, whatever.’ Things are always going to sell when you have hard-core fans, but I wanted this to be big,” she said at the time. “Like, bigger than life, and that is always the goal. So I believe in my product. I love my product. It’s delicious and it’s very strong. And I feel like everybody keeps giving me positive feedback.”

Manuel Medrano to Kick-Off Rappi’s Live Online Performances with Special Concert

Manuel Medrano is bringing his live show to the internet.

Rappi, a growing on-demand delivery platform that operates in nine Latin American countries, will begin hosting live performances, starting with a concert by the 32-year-old Colombian singer/songwriter on June 19. 

Manuel Medrano

Medrano’s one-hour show will be accessible live, for a small “entrance” fee, to Rappi’s 25 million registered users, spread across its home base of Colombia (5 million registered users), Argentina, Brazil, Chile, Costa Rica, Ecuador, Mexico, Peru and Uruguay.

“Rappi has a significant number of users who use the platform recurrently,” says Sebastian Ruales, global head of SuperApp for Rappi. “Now, they can also find their favorite artists. It’s an added value for the Rappi platform where you’ll be able to do your transactions and also go the events you want to go to. We are offering Rappi users a platform where they can connect with what they want to see. And we offer artists a monetizable platform where they can connect directly with over 25 million people. It’s a model with very clear monetization.”

Rappi’s sheer scale and ease of use could make it a game-changer in the digital live entertainment business, particularly in Latin America, where it operates. 

The company, launched just five years ago, becoming only the second Colombian startup to reach “Unicorn” status when it raised $1 billion in 2018, and it has been expanding its capabilities at a fast pace.

Originally launched as a delivery app – think GrubHubInstacartand Uber Eats— it now takes its inspiration from apps like China’s WeChat, which combines a messenger service, social media, online shopping and payment to create a completely integrated mobile ecosystem.

For artists, it’s guaranteed income. Rappi can either charge a small fee per viewer (which goes to the artist), or it can offer the concert for free to more people with sponsorship support.

In Medrano’s case, fans will pay a small fee for a 50-60 minute concert filmed in a state of the art Rappi studio that conforms to all health requirements during the COVID-19lockdown.

“We’ve been wanted to do a show since the beginning of the lockdown, but we wanted it to clearly be a concert — not a livestream — a concert that originated from a platform specialized in concerts,” says Medrano, who hasn’t done any livestreams since the beginning of Colombia’s strict lockdown orders took effect in March.

“I’m about playing live. That’s what I enjoy most,” adds Medrano, who is known for his soulful, guitar-accompanied ballads and his deep distinctive voice. When Medrano and his manager, Fabio Acosta, began to explore options, they encountered Rappi as an alternative. “When they told us they wanted to launch a livestream button, we were really intrigued and we got together.” 

For artists, Rappi’s appeal lies in its huge user base, but also in the ability to monetize.

Rappi does not take a percentage of earnings, but a “small take” to cover production costs and use of the platform.

“Our model is not to make money,” says Ruales. “I win because I offer a value proposition for users, where artist fans we’ll be able to watch their artist and will want to join Rappi. Rappi acts as a big microphone that amplifies the audience.”

For Medrano, that will mean singing and playing his guitar in front of potentially millions of paying customers versus simply YouTubeusers. “I’m going to perform in my most intimate format, playing my songs with just my guitar,” he says. “That’s how I write, that’s how I got started, but it’s a part of me fans rarely see anymore as I’m always touring with my band.”

Beyond Medrano, Rappi is already planning ahead and is closely to finalizing contracts with 19 other performers, including musical acts, YouTubers and influencers. The company now has a team devoted to livestreams and has partnered with booking agencies to find the best talent.

“It’s ambitious, but it’s new and we’re learning and taking it step by step.”