Longoria to Executive Produce Comedy Project “940 Saturdays” for ABC

It’s all about Saturdays for Eva Longoria

The 41-year-old Mexican American actress/producer is reuniting with Chrissy Pietrosh and Jessica Goldstein, the creators of her NBC comedy series Telenovela, to executive produce a new single-camera comedy project for ABC.

Eva Longoria

The comedy, tentatively titled 940 Saturdays, hails from Universal Television and Longoria & Ben Spector’s studio-based UnbeliEVAable Entertainment.

Written by Pietrosh and Goldstein, 940 Saturdays refers to the number of Saturdays between the day your child is born and the day they turn eighteen. In this single-camera series, three families band together to enjoy… and survive them all.

This is the second sale at ABC for UnbeliEVAble this season, along with the Magnum P.I. sequel. The company also has NBC comedy project Big of Me, written by Awkward creator Lauren Iungerich.

Pietrosh and Goldstein’s Telenovela was one of two high-profile single-camera comedy projects vying for Longoria to star during the 2014-15 development season. She went with Pietrosh and Goldstein’s Telenovela, and the comedy, set behind the scenes of a telenovela, was picked up to series by NBC. It launched last midseason, with Longoria starring and Pietrosh, Goldstein, Longoria and Spector executive producing. It did not draw a wide enough audience for a second-season renewal but garnered solid reviews.