J Balvin Releases Animated Video for “Negro” Single

J Balvin is going back to black… 

After releasing music videos for his colorful singles like “Rojo” and “Azul,” the 35-year-old Colombian reggaeton singer and aspiring fashion designer has released the new animated video for “Negro.”

j-balvin-negro

In the video, J Balvin, who designed a collection inspired by his new album for Guess, is accompanied by the baddest girl in town and his sidekick dinosaurs as he roams the streets of a post-apocalyptic-like world.

Directed by Colin Tilley, the cryptic video released today finds J Balvin trying to take over the empty streets of a Gotham City-inspired town. Although his crew seems to conquer and outnumber any rival, J Balvin is met by the ultimate ruler, a T-Rex who swallows J Balvin whole in one roar.

With the release of “Negro,” all songs but one on his Colores album have a video. While it’s not clear if there will be a video to “Arcoíris,” the Colombian star posted on his social media “closing the chapter on Colores” announcing the release of “Negro.”

“The goal was to create different content that would really stand out and that the reggaetón world hadn’t really seen before,” says director Tilley about the videos. “Jose is just the definition of a true collaborator. My goal was for every video that drops for it to up the previous one. If we’re not doing that, then we’re not doing our job and there’s no point of releasing every single video.”

J Balvin Teams Up with Guess for Collection Inspired by Latest Album “Colores”

J Balvin is bring hiscoloresto (fashion) Life…

The 35-year-old Colombian reggaeton singer has joined forced with GUESS to launch a Colores-inspired collection for men, women and kids. 

J Balvin x Guess Colores Collection

The multi-color, tie-dye collection includes cropped hooded sweatshirts, swimwear, bodysuits, joggers and J Balvin’s signature matching two-piece tracksuits.

It’s the second time J Balvin collaborates with GUESS to design a clothing collection. 

Last year, he launched a Vibras-themed campaign with 90’s Miami-inspired designs and ready-to-wear accessories.

“What was interesting this time around compared to last time is that we really got to work with him from the inception of the album,” says Nicolai Marciano, director of brand partnerships at GUESS. “I knew he was working on an album before it was called Coloresand once it became Colores, we started working on the creative process and so as we were designing the collection as he was creating the album.”

J Balvin x Guess Colores Collection

“Everything about the collection really represents him and how he feels and the energy he likes to put out. It’s been great to see it come together in an ideal working situation with an artist. We were really able to find the balance between what he wanted and what made sense for us as a brand,” says Marciano.

A standout design is a Colombia-inspired print jacket, shorts and a bucket hat.

J Balvin x Guess Colores Collection

“It’s an idea one of our designers pitched. The photos [on the print] are a collection of different images from around Colombia mixing architecture, agriculture, landscape and kind of just really displaying the different elements that make up Colombia,” explains Marciano. “We were able to use this interesting nylon fabric that showed a lot of saturation of colors where it feels very like alive so it was interesting to see how it was put together. We were all very impressed with the end result.”

The new Colores-inspired collection is now available online.