Its nothing but Air for J Balvin…
The 35-year-old Colombian reggaeton singer’s highly anticipated Air Jordan 1 x J Balvin sneaker has sold out instantly.
The Balvin-designed sneaker, which he debuted during his 2020 Super Bowl Halftime Show appearance opposite Jennifer Lopez, was released on Tuesday, December 8.
Balvin also makes Nike history by becoming the first Latino artist to collaborate with the Jordan brand.
“Sold Out Global Sold out. From what I counted, they were gone in a minute,” Balvin wrote on Instagram, thanking all his fans. (Nike said it was unable to disclose unit numbers or how long the shoes took to sell out to Billboard.)
Inspired by his latest studio albums Colores and Vibras, the Air Balvins have a cool tie-dye effect with pink soles, pink, white and black laces, and interchangeable patches, including a smiley face, lightning bolt, a basketball, and a Jumpman.
“Even the people who don’t know a lot about me are going to be into the shapes and colors,” Balvin said in an official statement. “It’s another way for me to connect with the world. It’s a dream come true.”
The Air Jordan I x J Balvin was released globally via SNKRS and sold for $190 at various retailers including Foot Locker, Shoe Gallery and SoleFly.