J Balvin’s Stylish Air Jordan 1s Sell Out Almost Instantly on Release Day

Its nothing but Air for J Balvin

The 35-year-old Colombian reggaeton singer’s highly anticipated Air Jordan 1 x J Balvin sneaker has sold out instantly.

J Balvin's Air Balvins

The Balvin-designed sneaker, which he debuted during his 2020 Super Bowl Halftime Show appearance opposite Jennifer Lopez, was released on Tuesday, December 8.

Balvin also makes Nike history by becoming the first Latino artist to collaborate with the Jordan brand.

J Balvin's Air Balvins

“Sold Out Global Sold out. From what I counted, they were gone in a minute,” Balvin wrote on Instagram, thanking all his fans. (Nike said it was unable to disclose unit numbers or how long the shoes took to sell out to Billboard.)

Inspired by his latest studio albums Colores and Vibras, the Air Balvins have a cool tie-dye effect with pink soles, pink, white and black laces, and interchangeable patches, including a smiley face, lightning bolt, a basketball, and a Jumpman.

“Even the people who don’t know a lot about me are going to be into the shapes and colors,” Balvin said in an official statement. “It’s another way for me to connect with the world. It’s a dream come true.”

The Air Jordan I x J Balvin was released globally via SNKRS and sold for $190 at various retailers including Foot Locker, Shoe Gallery and SoleFly.

Anuel AA Part of Foot Locker’s “Week of Greatness” Digital Campaign

Anuel AA is putting his greatest foot forward…

The 27-year-old Puerto Rican rapper singer and Karol G are among the new faces of Foot Locker‘s “Week of Greatness” digital ad campaign.

Anuel AA

In the new campaign — which also features DaBaby,Megan Thee StallionJuice WRLD and more — all the celebrities are in the middle of chaos. The world is ending because of a simultaneous zombie apocalypse and UFO attack. 

In the video, Anuel AA is being kidnapped by aliens while Karol G showcases her female empowerment by fighting zombies and, yes, they don’t care what happens around them because they are celebrating the week of greatness in their new footwear.

“Every new opportunity is a new way to make my dreams come true,” Anuel AA says in a press statement. “I thank Foot Locker with all my heart for thinking about my image for this campaign.”

Anuel AA Appears in Foot Locker & Nike’s “We Live Sneakers” Campaign

Anuel AA is swooshin’ it up…

The Puerto Rican rapper and singerhas joined Foot Locker to recognize the history of Nike’s swoosh in a digital campaign called “We Live Sneakers.”

Anuel AA

Anuel’s look is very sporty. In fact, sneakers are his biggest passion, especially if he finds a nice red pair.

“I am very excited of being part of this campaign,” Anuel AA tells Billboard. “This is huge for me, another accomplished milestone. I couldn’t ask for more, plus I’ve been a Nike fan in forever. This is something that I use every day.”

The campaign celebrates the launch of the Foot Locker, Inc. exclusive Evolution of the Swoosh footwear and apparel collection which will be available on August 10, followed by the “Swoosh Chain” and “Sunburst” packs on August 17 and August 31, respectively.

“Anuel AA represents the vast diversity of sneakerheadsworldwide who love the swoosh,” says Patrick Walsh, vice president of marketing, Foot Locker North America. The campaign also features Bay Area star D’Angelo Russell and musicians Da Baby and Justine Skye.

“’We Live Sneakers’ celebrates sneaker culture in its totality, and it was important for us to pay homage to the global community that’s made Foot Locker part of every stage of people’s lives,” adds Walsh.