Los Hijos de Barrón have Universal appeal…

The Regional Mexican band-to-watch has signed with Universal Music Latin Entertainment.

The group from Sinaloa released a new single, “Lo Que Pese Mi Palabra,” and video coinciding with the announcement last Friday.

The single is the title track of the band’s next album, due out on Universal imprint Fonovisa/Disa in early 2016.

Los Hijos de Barrón are also set to tour the U.S. in February.

The group is known in Mexico as one of the most popular bands playing the acoustic guitar-supported genre called Sierreño.