Longoria “Ready for Love” on NBC…

Eva Longoria is ready, ready, ready for love… or at least to help others find it!

The 37-year-old Mexican-American actress and Desperate Housewives star is executive producing NBC’s Ready for Love, which the network has greenlighted for a launch next winter.

Eva Longoria

Hosted by Giuliana and Bill Rancic, the series—from Longoria’s UnbeliEVAble Entertainment—will feature three successful and handsome men, handpicked by Longoria, who are committed to finding the right woman. They’ll try to accomplish that feat with the help of three matchmakers.

Prospective female candidates can apply using a new Facebook app, which also will be used to showcase the bachelors, with Facebook employed extensively during the entire run of the series.

“The show’s innovative format that uses online profiles and proven matchmakers will provide a better chance for our suitors to realize connections that will last long beyond the season finale,” NBC’s head of alternative programming Paul Telegdy said.

The three successful, family-oriented men looking for mates are Ben Patton, an international financier from Dallas; Tim Lopez, a member of the popular music group Plain White T’s from Santa Barbara, Calif., and Ernesto Arguello, an entrepreneur with a social vision from Miami. The three matchmakers will each select their team of 12 girls, four per guy. Once selected, each matchmaker team will live in a different house where they will receive personalized advice and mentoring. At the end of each week everyone will convene on stage in front of a live audience to watch the dates and get feedback from the matchmakers. The women who fail to make a connection with the men will be sent home.

In the finale, the three men will choose their final three women, who together, must decide if they’ll get engaged, married, or simply live happily ever after.

In recent months, Longoria has been stepping up her producing efforts post-Desperate Housewives, including joining ABC’s Devious Maids pilot as an executive producer.