Spotify is upping it’s Latin Music game…
Spotify’s ¡Viva Latino! Playlist, which launched in 2014, has been connecting music lovers with some of the most established voices en el mundo Latino and giving a platform to emerging acts, all the while bridging cultural gaps regardless of language or origin.
But Spotify knows there’s more to music than just the finished product, and there’s more to an artist than what we hear on a single track. That’s why Spotify is upping the ante every Friday with a constantly refreshing playlist that brings fans even closer to their favorite Latin artists like J Balvin, Shakira or Daddy Yankee.
Starting this week, the new ¡Viva Latino! feed comes equipped with exclusive, original content, including videos from artists of all genres, behind-the-scenes tracks, and more.
According to Rocio Guerrero, head of global cultures at Spotify, the new enhanced playlist is poised to change the game, giving fans unparalleled access to the movers and shakers making a name for Latin music around the world.
“It’s a new playlist that we believe will take Latin culture to the next level. I don’t think there’s anything like it. It will have its own identity, original music videos and cover stories. We are relaunching [Viva Latino] with original music videos and audios. Every week we are going to have editorial content.”
Spotify isn’t stopping at behind-the-scenes exclusives, video premieres and original editorial content. They’re simultaneously introducing ¡Viva Latino! A Spotify Original Podcast, where every two weeks Latin music’s megastars contextualize their latest global hits charting on the Viva Latino playlist. The podcast is scheduled to feature luminaries like Jennifer Lopez, Jesse & Joy, Becky G, Bad Bunny, Carlos Vives and Bomba Estéreo, among many others.
Guerrero looks no further than this year in Latin music as an indicator of the genre’s promising future in pop culture.
“The recent successes of Latin artists such as Luis Fonsi, Daddy Yankee and J Balvin have shown us that music today knows no geographic boundary or language. Latin music has truly become a universal language. We want to not only celebrate, but continue to foster that growth by bringing fans one step closer to their favorite Latin artists, while giving emerging artists a platform to reach new ears.”
To get things started properly, Spotify has recruited some of the biggest names in music to help celebrate their first week:
11/14: Daddy Yankee ft. Bad Bunny “Vuelve”
11/15: Bomba Estereo “Química”
11/16: J Balvin “Mi Gente”
11/17: Luis Fonsi’s new single featuring Demi Lovato.
11/18: Carlos Vives “Nuestro Secreto”
11/19: Anittas new single “Downtown” featuring J Balvin.
The new ¡Viva Latino! is available in the U.S. and Latin America on both mobile (iOS & Android) and desktop for free and premium users. Check it out here.