Santana to Appear at This Year’s Billboard Latin Music Conference

Carlos Santana is ready to talk about his supernatural career…

The 61-year-old Mexican musician has been added to the list of speakers at the 2015 Billboard Latin Music Conference.

Carlos Santana

Santana, a multiple Grammy and Latin Grammy winner, will have a one-on-one conversation with Billboard’s Leila Cobo on Wednesday, April 29 as they discuss his 40-plus years in music.

The open Q&A session will give the audience a chance to get up close and personal with the legendary guitarist and relive his journey — from his humble beginnings in Autlán de Navarro, Jalisco, Mexico, to his teenage years in the Mission District of San Francisco, to selling out arenas worldwide, reaching more than 100 millions fans.

“One of the great guitarists, Carlos’ style is so identifiable and relevant to pop culture; his influence is seen in varying music genres worldwide,” says Cobo. “There is no better way to end the Billboard Latin Music Conference and kick off the Awards than with this incomparable artist.”

The ‘Legends’ session is the culmination of the 26th annual Billboard Latin Music Conference and Awards, running from April 27 to 30 at The Ritz-Carlton South Beach in Miami.

CNN en Español host Ismael Cala will deliver the opening keynote of the three-day conference, while bachata king Romeo Santos will participate in an exclusive Q&A. Additional panels and sessions will feature some of Latin music’s biggest names, including J Balvin, Ivy Queen, Luis Coronel, Nicky Jam, Kevin Ortiz and Jorge Valenzuela.

Coronel Among Speakers at the Billboard Latin Music Conference’s “Mexican Millennials” Panel

Luis Coronel is reporting for Millennial duty…

The 19-year-old Mexican American singer will appear at the 2015 Billboard Latin Music Conference as part of the new “Mexican Millennials” panel discussion on April 29 at The Ritz-Carlton, South Beach.

Luis Coronel

Coronel, named Newcomer of the Year at the 2014 Premios Los Angeles, will be joined by Kevin Ortiz, Jorge Valenzuela, Remmy Valenzuela and Eden Muñoz of Calibre 50 at what is being heralded as one of the first panels of its kind.

The discussion will focus on the genre’s influence and success while shining a spotlight on some of regional-Mexican’s young stars who are impacting the way this genre is seen and heard in the new millennium.

Digital engagement will be a major component of the panel, as will discussions on musical styles and content, including narcocorridos, and the development of new fanbases in both the U.S. and Mexico.

The “Mexican Millennials” join a roster of speakers at the conference which includes Romeo Santos and a number of top new urban acts, including J Balvin, Nicky Jam and Farruko.

To register for the Billboard Latin Music conference, visit BillboardLatinConference.com.