Karol G to Headline Halftime Show During YouTube’s Exclusive Live Broadcast of 2025 NFL São Paulo Game

Karol G is getting in the jogo (de futebol Americano).

The 34-year-old Colombian superstar will headline the halftime show during YouTube’s first exclusive NFL live broadcast taking place at Corinthians Arena in São Paulo, Brazil, in September, YouTube and the National Football League have announced.

Karol GCelebrating the “Sounds of Latin America through Gameday Entertainment,” the 2025 NFL São Paulo game set for September 5 will be a face-off between the reigning AFC champion Kansas City Chiefs and the Los Angeles Chargers.

“I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of,” Karol Gt, who’s making the rounds with her Billboard No. 1 album Tropicoqueta, said in a press statement. “I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me. I can’t wait to celebrate with everyone in São Paulo and fans all around the world.”

As part of the ongoing collaboration between the NFL and YouTube, the upcoming Chiefs and Chargers game marks YouTube’s first-ever exclusive live NFL game.

In addition to Karol helming the halftime show, Brazilian artist Ana Castela will perform the country’s national anthem “Hino Nacional Brasileiro,” and composer and jazz saxophonist Kamasi Washington will perform the U.S. national anthem.

“This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide,” said Angela Courtin, VP of Sports and Entertainment Marketing at YouTube. “From the real-life manifestation of our creator community in São Paulo to a global icon like Karol G taking the stage at halftime, this partnership with the NFL is a testament to our shared vision. It’s about more than just a game; it’s a statement that the future of live sports and entertainment is global and connected.”

Tim Tubito, senior director, Global Game Presentation and Entertainment at the NFL, added: “With our incredible NFL fan base in Brazil and across the world, we worked hand-in-hand with our YouTube partners to tap into the larger Latin Pop music scene with an innovative, global artist.”

The week 1 matchup will stream free on YouTube on September 5, beginning with YouTube’s pre-game show at 7 p.m. ET and the game kicking off at 8:00 pm ET.

Miguel to Perform During ‘Black Power Live’ Digital Benefit

Miguel is bringing the Power

The 34-year-old half-Mexican American R&B singer and Grammy winner will perform during Black Power Live, a digital benefit taking place on Saturday, June 27th, on Twitch.

Miguel

The event will be hosted by Black Lives Matter co-founder Patrisse Cullors and feature a mix of musical performances and conversations with black artists and organizers, including the half-black “Adore You” singer, Doja Cat and Blood Orange’s Dev Hynes

Black Power Live is meant to be “a celebration of the incredible work done by organizers and activists around the world and will be a chance to reflect, regroup and talk about next steps.”

The musical lineup for Black Power Live will feature jazz star Terrace Martin debuting a new piece, “Racism on Trial,” featuring Kamasi WashingtonDenzel CurryRobert GlasperAlex Isley and others. 

Additional performers include Ne-YoAloe BlaccHO99O9 with Travis BarkerVagabonJessie ReyezSerpentwithfeet and Twin Shadow.

Along with the music, Black Power Live will feature interviews and discussions with a mix of artists and activists including Parkland survivor Emma GonzálezDear White People creator Justin Simien and author and filmmaker Dream Hampton.

The event will begin at 5:00 pm PT/8:00 pm ET and end at 12:00 am PT/3:00 am ET. 

Money raised will benefit the Crenshaw Dairy MartTrap HealsTransgender Law CenterSankofa and Black Men Build.

A complete lineup, and registration for the event, is available here.

Miguel to Perform at This Year’s Northside Festival

Miguel is headed to the Northside

The initial lineup for the 2017 Northside Festival will feature more than 300 artists taking the stage in the heart of North Williamsburg, Brooklyn, including the 31-year-old half-Mexican American singer.

Miguel

With more headliners to be announced soon, the ninth edition of the event — taking place June 7 to 11 — will feature acts performing on outdoor stages and in indie clubs throughout Brooklyn, with sets from Craig Leon & Martin Rev, Downtown Boys, Elvis Depressedly, Elysia Crampton, The Explosion, Foodman, Girlpool, Happyness, Hoops, The Hotelier, Jay Som, Kamasi Washington, Lætitia Sadier, Lower Dens (performing songs from ABBA‘s Gold: Greatest Hits) and many more.

“This year, in addition to uncovering the latest bands, our talks will cover a wide range of topics across technology, entertainment, marketing, design, music and journalism,” said Northside VP of Experience Brian Quinn in a statement announcing the initial roster. “It’s always incredible to see how entrepreneurs, creators, CEOs, brands and startups all come together both to learn from each other and to understand what’s next in the ways that technology is impacting our lives and our world.”

The Northside Innovation portion of the event (June 7 to 9) will host 10,000 attendees for three days of conference keynote talks, interviews, panels, masterclasses, pitch competitions, immersive VR activations and evening parties focused on exploring how technology is changing the impacting our professional and personal lives. Among the initial speaker line-up for Innovation is: Saturday Night Live star Sasheer Zamata, FADER president/publisher Andy Cohn, Vice Impact Publisher Katherine Keating and SuicideGirls founder Missy Suicide.

Premium and Innovation Badges will be available for 20 percent off until Friday (March 24) at 5 p.m. Early Bird badges are on sale now with Music passes starting at $75, featuring all access to over 300 bands; Innovation badges ($499) offer access to 150+ speakers; Premium badges ($549) provide access to all events at the festival.

For a complete list of performers and presenters click here.