Farruko is movin’ pa’lante…
The 30-year-old Puerto Rican singer and songwriter will take part in the “Moving Our Music Pa’lante” panel discussion, which is set to take place during Billboard Latin Music Week 2021.
The event will return to Miami with a weeklong (September 20-25) event that unites the top Latin hitmakers, influencers and industry leaders, and features live performances and conversations with superstars.
Presented by HBO Max and moderated by Billboard‘s Leila Cobo, the panel will explore how HBO Max creates and markets its slate of acquired Latin music films and documentaries, sharing their creative process and the strategies they use to deliver compelling content that resonates with fans across the U.S. and Latin America.
Panelists include Farruko; Edgar Martinez, svp entertainment, Loud and Live; Jessica Vargas, director of multicultural marketing, HBO Max/HBO; and Leslie Cohen, senior vp content acquisitions for WarnerMedia, HBO Max/HBO.
Other recently announced panels include “Mano a Mano” with Rauw Alejandro and Myke Towers, during which both chart-topping artists will discuss new projects, upcoming tours and the challenges and advantages for the new wave of reggaetón artists; “Making the Hit, Live” masterclass with Lunay and his longtime producers Chris Jedi and Gaby Music; and the “Coming Out Latin” panel with Raymix, Esteman, Erika Vidrio and Jhonny Caz of Grupo Firme for an insightful and heartfelt conversation on the challenges and rewards of coming out as a Latin music act.
Under the slogan “The Beat of Latin Music,” making its mark as the longest running and biggest Latin music industry gathering in the world, this year’s event will continue through the end of the week as Billboard launches its En Vivo concert series.
The 2021 Latin Music Week will take place from September 20 to 25 at the Faena Forum in Miami, and coincides with the 2021 Billboard Latin Music Awards broadcasting live via Telemundo on Sept. 23.
To register and for more information, visit BillboardLatinMusicWeek.com.