Fuerza Regida Signs Record Deal with Sony Music Latin via Partnership with Rancho Humilde Records

Fuerza Regida has a new deal…

The Mexican-American musical group has signed a record deal with Sony Music Latin through a partnership with Rancho Humilde Records.

Fuerza RegidaThe San Bernardino-based band — composed of Jesús Ortiz Paz a.k.a. JOP (lead singer), José García (tuba), Samuel Jaimez (requinto), Khrystian Ramos (guitar) and Moisés López (tololoche) — officially became a group in March 2015, starting off as a local cover band who added East L.A. flavor to their music.

They have since helped push forward the urban corrido movement with their raw penmanship about street life and edgy fusions inspired by Adriel CamachoHijos de Barron and Metallica.

Their name derives from the words “strength” and “govern.”

“We feel very good because by signing with Sony Music Latin, this partnership will allow us to do bigger things,” Fuerza Regida’s JOP said in a statement. “To be able to count on the support of a company of this caliber is incredible and a great opportunity. We are very happy to start this new chapter. Pura Fuerza Regida!”

On the Billboard charts, the Mexican-American group has placed 11 entries on Hot Latin Songs, five entries on Latin Airplay, seven entries on Regional Mexican Airplay, five entries on Top Latin Albums and six entries on Regional Mexican Albums, including two No. 1s: Del Barrio Hasta Aqui (2019) and Aqui (2020).

“Fuerza Regida represents the future of music,” noted a Rancho Humilde Records spokesperson. “Their perfect mix of traditional sounds and contemporary lyrics make them unique in their genre. It is an honor to be able to share their music with the world through a multinational label such as Sony. The best is yet to come!”

Sony Music US Latin’s president, Alex Gallardo, added: “Fuerza Regida represents a new generation of Mexican music. Adding them to our roster of artists, only continues our mission to push the future of music forward. We are excited to see where we go with the group.”

Up next, Fuerza Regida will become the first urban Mexican music group to perform as part of the Made in America festival lineup set for Sept. 3 and 4 at Benjamin Franklin Parkway in Philadelphia, Pennsylvania.

Fuerza Regida Earns First No. 1 on Billboard’s Regional Mexican Albums Chart

The Force is certainly with Fuerza Regida

The Mexican group has notched its first No. 1 on Billboard’s Regional Mexican Albums chart dated July 13, as Del Barrio Hasta Aqui debuts in the top spot. 

Fuerza Regida

“We are your regular hood kids,” the group’s frontman Jesus Ortiz Paz tells Billboardvia email, regarding the No. 1 news. “The ones you see every day. We love our roots and our Mexican music, however we are doing it our way, our style. We are never giving up and we’re excited for what’s up next!”

Del Barrio Hasta Aquilaunches at the summit following a partial week of activity after the album’s off-cycle release on Thursday, July 4 (instead of on a Friday, when most albums are released, ensuring that it would get a full seven days of tracking in its debut week).

The set starts with 2,000 equivalent album units earned (mostly driven by streaming activity) in the U.S. for the week ending July 4 according to Nielsen Music. The set will likely retain a high placing on the July 20-dated chart, following its first full week of charting activity.

The Regional Mexican Albums chart ranks the most popular regional Mexican albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Del Barriois Fuerza Regida’s second entry on the Regional Mexican Albums chart, following the February’s EP Las Romanticas Favoritas De Fuerza Regida, which hit No. 19 on the March 2-dated list.

Del Barrio Hasta Aqui’s opening sum of 2,000 units was driven almost entirely by streaming activity, as only a negligible number of units were owed to album sales or TEA units. 

The album’s songs tallied about 2.7 million on-demand audio streams during the tracking frame, led by the track “Sigo Chambeando,” with 1.3 million. The tune has so far peaked at No. 11 on the Regional Mexican Songsairplay chart.

On the overall Top Latin Albumschart, which ranks all varieties of Latin music, Del Barriobows at No. 19. It’s the act’s first entry on the list.