J Balvin Signs Management Deal with Roc Nation

J Balvin has new management…

The 38-year-old Colombian singer has officially joined Roc Nation as a management client, where he will be overseen directly by Jay Brown and Chris Knight.

J BalvinBalvin was previously managed by Fabio Acosta and Scooter Braun’s SB Projects. He parted ways with the latter on June 30, 2022, after nearly three years together.

He continued working with Acosta and his company, Akela Family Music, through March. Acosta had managed or co-managed Balvin in some capacity for the past decade. Sources say the two parted on amicable terms.

Balvin, one of the biggest Latin stars in the world, has had a series of management shifts over the past five years. In 2019, he parted ways with manager Rebeca León, who had managed him since the onset of his career in the United States, and signed with Braun.

Throughout both deals, Acosta remained part of his management team and worked in partnership with SB Projects, helping bring in groundbreaking deals and partnerships. These included his celebrity menu collaboration with McDonald’s — a first for a Latin act.
7/14 – Tenerife, Spain – Ritmo del Mundo
7/15 – Vila Nova de Gaia, Portugal – Meo Mares Vivas Festival
7/21 – Byron Bay, Australia – Splendour in the Grass
7/23 – Melbourne – Margaret Court
7/25 – Sydney – Hordern Pavillion

Bad Bunny Offers Sneak Peek at Adidas Sneaker Collaboration in “Yo Visto Así” Music Video

Bad Bunny is offering a sneak(er) peek…

The 26-year-old Puerto Rican Latin trap and reggaeton singer offers a preview of what appears to be his upcoming collaboration with Adidas in the music video for his latest single, “Yo Visto Así.”

Bad Bunny

Several frames in the video show Bad Bunny wearing an unreleased version of the Adidas Forum sneaker while various skateboarders in the shots are seen rocking the Adidas Busenitz Vulc 2.0.

Bad Bunny’s Forum collaboration features a predominantly brown color scheme, unlike the cream-based colorway that surfaced last month.

Bad Bunny x Adidas

The forthcoming version introduces new details to the classic model, including the artist’s eye logo on the double-stacked tongue, a thicker ankle collar, and a toggle lacing setup at the heel.

Adidas has yet to officially reveal Bad Bunny’s Forum collaboration, but it’s expected to hit sneaker shelves sometime in 2021.

Bad Bunny x Adidas

Bad Bunny isn’t the only Latin artist releasing his own sneaker collaboration soon. Nike’s Jordan Brand has confirmed that J Balvin’s Air Jordan 1 High collaboration is being released on December 8, while Cardi B’s Reebok sneaker collaboration was released in October.

In September, his quirky glow-in-the-dark Crocs arrived — and quickly sold out.

The originally $60 Glow Up” Crocs featuring space-themed Jibbitz charms launched in limited quantities and pairs have since been reselling for upward of $200 on secondary market websites like StockX.