Tag Archives: Multi_Viral

Perez Records ESPN Deportes’ Pan American Games Anthem “Respira El Momento”

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René Perez is having a moment…

The 37-year-old Puerto Rican singer and Calle 13 member, better known by his stage “Residente,” has recorded the track “Respira El Momento,” ESPN Deportes’ anthem for the 2015 Pan American Games.

René Perez, Calle 13 Residente

The sports network premiered a promo video on Monday featuring Perez singing in New York’s Electric Lady studio, intercut with scenes of athletes training.

“Respira el Momento” is a track from the Grammy-winning 2014 album Multi_Viral, but it seems tailor-made for the international sporting event.

“It’s a song about life and about seizing the moment and the momentum to achieve something,” Pérez tells Billboard. “It seemed like the perfect song for the games.”

ESPN will broadcast over 270 hours of the Pan American Games in Spanish and English. Coverage will include the opening ceremonies, which have not been show on English-language television since the 1970s. ESPN has exclusive U.S. rights to the games.

Santa Brito, director of consumer marketing for ESPN Deportes, says that coverage of the 2015 Pan Am Games is a priority. The network is increasing its broadcast hours of the event on its Spanish and English-language stations after its coverage of the 2011 Games in Guadalajara received notably high ratings. The video promos featuring the music, the athletes, and Pérez himself, will be used in- and off-channel, across Pan Am programming and multiple platforms.

The Pan American Games have historically been crucial for athletes in Latin America, and a must-see event for audiences there, and by extension for U.S. Hispanics. The games were first held in Buenos Aires in 1951.

In preparation for the promo campaign, called “Yo Digo Presente,” ESPN Deportes crews traveled through the U.S. and Latin America interviewing athletes.

“There was a common theme,” Brito says. “In their training, the athletes were visualizing themselves in the Pan American games. They were breathing the moment.”

A lifelong baseball fan, Pérez grew up playing the game in a field across the street from his house in Puerto Rico. Last year, he drafted the great Willie Mays to appear in the clip for “Adentro,” another song from Multi_Viral.

“I thought I was going to be playing in the major leagues,” says the rapper, singer and songwriter, who currently lives in Brooklyn. “But in the end I had to decide between baseball and art. And I chose art.”

Iglesias’ Hit “Bailando” Nabs Three Awards at the Latin Grammys

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Enrique Iglesias is bailando with good reason…

The 39-year-old Spanish singer-songwriter picked up three awards at this year’s Latin Grammys for his platinum hit “Bailando.”

Enrique Iglesias

Iglesias and his collaborators on the inescapable track, Descemer Bueno and Gente De Zona, took home the trophies for Song of the Year, Urban Performance and Urban Song during Thursday night’s live broadcast from Las Vegas.

Iglesias accepted his awards from Paris, where he was touring, and a taped performance of his hit song closed the show.

Meanwhile, Calle 13 – comprised of stepbrothers Rene Perez and Eduardo Cabra – picked the awards for Urban Music Album (for Multi_Viral) and Alternative Song (for “El Aguante”).

With the two wins, Calle 13 set the record for the most Latin Grammys with an astonishing 21 career wins.

“We are happy. We have 21 (Latin) Grammys and it is a dream. We never thought we would have this in our lives,” said Perez backstage to reporters after the show.

Other winners included Paco de Lucia – the iconic Mexican guitarist who died earlier this year – who won album of the year and best Flamenco album for Canción Andaluza. Colombian singer Juanes won best pop/rock album for Loco De Amor, Marc Anthony won best salsa album for 3.0, and Carlos Vives won for best contemporary tropical song and album.

Venezuelan singer-songwriter Mariana Vega won best new artist and legendary singer Joan Manuel Serrat, who performed, was named person of the year.

Here’s a complete look at this year’s Latin Grammy winners:

Record of the year: “Universos Paralelos” — Jorge Drexler, featuring Ana Tijoux
Album of the year: “Canción Andaluza” — Paco de Lucía
Song of the year: “Bailando” — Descemer Bueno, Gente De Zona and Enrique Iglesias
New artist: Mariana Vega
Contemporary pop vocal album: “Elypse” — Camila
Traditional pop vocal album: “Fonseca Sinfónico” — Fonseca Urban performance: “Bailando” — Enrique Iglesias, featuring Descemer Bueno and Gente De Zona
Urban music album: “MultiViral” — Calle 13
Urban song: “Bailando” — Descemer Bueno, Gente De Zona and Enrique Iglesias
Rock album: “Agua Maldita” — Molotov
Pop/Rock album: “Loco De Amor” — Juanes
Rock song: “Cuando No Estás” — Andrés Calamaro
Alternative music album: “Romantisísmico” — Babasónicos
Alternative song: “El Aguante” — Calle 13
Salsa album: “3.0” — Marc Anthony
Cumbia/Vallenato album: “Celedón Sin Fronteras 1” — Jorge Celedón and various artists
Contemporary tropical album: “Más + Corazón Profundo” — Carlos Vives
Traditional tropical album: “Grandes Exitos De Las Sonoras, Con La Más Grande, La Sonora Santanera” — La Sonora
Tropical song: “Cuando Nos Volvamos A Encontrar” — Andrés Castro and Carlos Vives
Singer-songwriter album: “Bailar En La cueva” — Jorge Drexler
Ranchero album: “Lástima Que Sean Ajenas” — Pepe Aguilar
Banda album: “Haciendo Historia” — Banda El Recodo De Don Cruz Lizarrag
Tejano album: “Forever Mazz” — Jimmy González and Grupo Mazz
Norteño album: “Amor Amor” — Conjunto Primavera
Regional song: “De Mil Amores” — Marco Antonio Solís, songwriter (Marco Antonio Solís)
Instrumental album: “Final Night At Birdland” — Arturo O’Farrill and The Chico O’Farrill Afro-Cuban Jazz Orchestra
Folk album: “Raíz” — Lila Downs, Niña Pastori y Soledad
Tango album: “Tangos” — Rubén Blades
Flamenco album: “Canción Andaluza” — Paco de Lucía
Latin jazz album: Tie: “The Vigil” — Chick Corea, “Song For Maura” — Paquito D’Rivera & Trio Corrente
Christian album (Spanish language): “La Carta Perfecta – En Vivo” — Danilo Montero
Christian album (Portuguese language): “Graça” — Aline Barros
Brazilian contemporary pop album: “Multishow Ao Vivo – Ivete Sangalo 20 Anos” — Ivete Sangalo
Brazilian rock album: “Gigante Gentil” — Erasmo Carlos
Samba/pagode album: “Coração A Batucar” — Maria Rita
MPB (Musica Popular Brasileira) Album: “Verdade, Uma Ilusão” — Marisa Monte
Sertaneja music album: “Questão De Tempo” — Sérgio Reis
Brazilian roots album: “Amigo Da Arte” — Alceu Valença
Brazilian song: “A Bossa Nova É Foda” — Caetano Veloso, songwriter (Caetano Veloso)
Latin children’s album: “Coloreando: Traditional Songs For Children In Spanish” — Marta Gómez & Friends
Classical album: “Verdi” — Plácido Domingo; Christopher Alder, album producer
Classical contemporary composition: “Concierto Para Violín y Orquesta De Cuerdas” — Claudia Montero, composer (Claudia Montero)
Recording package: “Wed 21” — Alejandro Ros, art director (Juana Molina)
Engineered album: “De Repente” — Juber Anbín, Johnnatan García, Rodner Padilla, Eduardo Pulgar, Vladimir Quintero Mora, Jean Sánchez & Alexander Vanlawren, engineers; Germán Landaeta & Darío Peñaloza, mixers; Germán Landaeta, mastering engineer (C4 Trío y Rafael “”Pollo”” Brito)
Producer of the year: Sergio George
Short form music video: “Flamingo” — La Vida Bohème | Leonardo Gonzalez, Pablo Iranzo & Carl Zitelman, video directors; Debbie Crosscup & César Elster, video producers
Long form music video: “El Objeto Antes Llamado Disco – La Película” — Café Tacvba | Gregory Allen, video director; Café Tacvba, video producers

Calle 13 Releases Eye-Opening Video for New Single “Multi_Viral”

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Calle 13’s latest politically charged music video has gone “Multi_Viral)”…

The Puerto Rican reggaeton duo has released the official music video for its activist song “Multi_Viral,” which features guitarist Tom Morello, vocals by Palestinian artist Kamilya Jubran, and a spoken word contribution from WikiLeaks founder Julian Assange.

Calle 13

Running a little over four urgent and eye-opening minutes, the clip was shot on the West Bank in the city of Bethlehem and in Beit Sahour, a Palestinian village.

It follows an embattled schoolboy who discharges in a rooftop “music is the weapon” fantasy with Morello.

“Your weapons reveal your fear for all to see,” Assange intones. “From Cairo to Quito a new world is forming the power of people armed with the truth.”

Interviewed during the video shooting in Bethlehem, Calle 13’s provocative frontman Rene Perez, also known as Residente, told The Associated Press that he sees similarities between the political situation in Palestine and his native Puerto Rico: “We are a colony of the United States. Here you have the situation with Israel.

“Here most people want to be free, they fight for their country,” he said. “It would be good to start building bridges between Palestine and Puerto Rico.”

“Multi_Viral” is the first song from Calle 13’s new album, which will be released March 1, the same day Perez and his stepbrother Eduardo Cabra kick off the Latin American leg of the duo’s planned international tour in Buenos Aires. Concert ticket buyers will have free access to a digital download of the album.

“Multi_Viral” is Calle 13’s first independent release after splitting from Sony Music Latin. Calle 13’s previous albums have sold a total of 464,000 copies in the U.S. and Puerto Rico, according to Nielsen Soundscan. The duo has won 19 Latin Grammy awards, the record for a group.

Kacho Lopez Mari, who like the members of Calle 13 hails from Puerto Rico, directed the video.