Gomez Named Pantene’s Newest Spokesperson

Selena Gomez is tressed to impress…

The 22-year-old half-Mexican American actress/singer has been named the newest spokesperson for Pantene.

Selena Gomez

The new role, which the former Disney Channel star announced on Monday morning via  her social media platforms, is her latest endorsement deal.

In the past, Gomez has also worked with brands like Adidas Neo and Kmart, as well as served as a UNICEF ambassador.

Selena Gomez

In an effort to promote the #SelenaXPantene hashtag, Gomez shared a short promo video and a photos of herself getting the Pantene glam treatment via Instagram, touting her “baby hairs.”

Gomez, one of the most bankable stars in music and film, has a combined 120 million followers on Instagram, Twitter and Facebook, She’s the latest Latina spokesperson hired by a global beauty brand. Pantene previously hired actress Eva Mendes as its spokesperson in 2011.

Gomez’s appeal transcends her Latina roots, making her a perfect global ambassador.

On the music front, Gomez teased her new singleGood For You” over the weekend, announcing that it will arrive on June 22.