Louis Vuitton Revives Its Core Values Campaign with Rafael Nadal & Roger Federer

Posted on May 19, 2024 by Tom Castaneda

Rafael Nadal is embracing legend-making journeys…

Louis Vuitton has revived its Core Values campaign with the 37-year-old Spanish professional tennis player and his longtime tennis rival and friend Roger Federer.

The campaign, shot by iconic photographer Annie Leibovitz, features the former ATP World No. 1 players, a rare off-the-court pairing, ascending to the summit of Italy’s Dolomites mountain range. The imagery fits the campaign’s tagline: “There are Journeys that turn into Legends.”

The newly released campaign features Federer and Nadal 3,000 meters high, standing tall on the mountain peak. In the imagery, Federer sports a Monogram Christopher backpack while Nadal is pictured with the Monogram Eclipse version.

For the campaign, Nadal and Federer are not competitors but instead companions for one another on the journey up the mountain — a visual metaphor for their careers which have been “marked by deep mutual respect and friendship,” according to the luxury brand.

“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger,” Nadal said in a release.

“He has been my biggest rival and now a close friend today,” Nadal continued. Federer shared similar sentiments.

“It’s a unique opportunity to be working on this campaign with Rafa,” Federer said in a release. “How we could be such rivals and then at the end of our careers be beside each other doing this campaign has been very cool. And where we are here today, I think it also embodies everything: at the peak of the mountains. For us it is something meaningful and special.”

Federer officially retired from tennis in 2022. Meanwhile, Nadal recently said that his own retirement is likely close.

Louis Vuitton originally launched the Core Values campaign in 2007 and has featured a slew of stars including Angelina Jolie, Bono, Sean Connery, Steffi Graf, Keith Richards, Muhammad Ali, Francis Ford Coppola, Sofia Coppola, Sally Ride, Buzz Aldrid and more.

The luxury fashion house aims for every Core Values campaign, and every Louis Vuitton design, to echo a trio of values: a journey beyond the physical, a commitment to excellence and a transmission of dreams.

The Core Values campaign will be released on Louis Vuitton’s social media channels and in print insertions on May 18.

Muguruza Beats Serena Williams to Claim the French Open Title

Posted on June 5, 2016 by Tom Castaneda

Garbiñe Muguruza has officially arrived…

The 22-year-old Spanish/Venezuelan tennis player defeated World No. 1 Serena Williams 7-5, 6-4 at the French Open on Saturday to claim her first-ever Grand Slam title.

Muguruza’s win prevented Williams from tying Steffi Graf‘s Open-era record of 22 Grand Slam titles for the third straight Grand Slam event.

In winning her first major, Muguruza used her powerful groundstrokes to keep Williams off-balance and overcame signs of nerves in the form of nine double-faults to pull off the upset win.

Muguruza also managed to deal with Williams’ dangerous serve, breaking three consecutive times from late in the first set to early in the second en route to beating Williams for the second time in three years at Roland Garros. In 2014, she handed Williams the worst loss of her Grand Slam career with a 6-2, 6-2 victory in the second round.

After letting four match points slip away in the penultimate game, Muguruza served out the match at love, punctuated by a high lob that caught the baseline as Williams watched.

The winning shot drew a smile from Williams’ face and she applauded Muguruza, who put her face in her hands and fell on her back in the red clay of Court Philippe Chatrier as her coach Sam Sumyk jumped from his chair and raised both arms in the air.

“She has a bright future, obviously,” said Williams, who at 34 is 12 years older than her Spanish opponent. “She knows how to play on the big stage and … clearly, she knows how to win Grand Slams.”

Muguruza, who lost to Williams in the 2015 final at Wimbledon, became the first Spanish woman to win a Grand Slam title since Arantxa Sanchez Vicario won the last of her three French Open crowns in 1998.

“I can’t explain with words what this day means to me,” Muguruza said after the match. “You work all your life to get here.”

Muguruza became just the fifth different woman to defeat Williams in a Grand Slam final, joining Angelique Kerber, Samantha Stosur, Maria Sharapova and Venus Williams — who beat her sister twice.

This year’s visit to Paris hardly could have started off more inauspiciously for Muguruza: She lost the very first set she played in the tournament, against 38th-ranked Anna Karolina Schmiedlova.

But Muguruza turned things around from there. She won the next 14 sets she played, displaying the deep groundstrokes and take-the-ball-early aggressiveness that flustered Williams.

“I have grown up playing on clay,” Muguruza said during the trophy ceremony, “so for Spain, and for me, this is amazing.”

Suarez Navarro Defeats Andrea Petkovic to Reach Miami Open Final

Posted on April 3, 2015 by Tom Castaneda

Carla Suarez Navarro is heading into the top 10 in the WTA world rankings…

The 26-year-old Spanish tennis player defeated Germany’s Andrea Petkovic in straight sets, 6-3, 6-3, on Thursday to reach the final of the Miami Open.

With the win, Suarez Navarro, who is now poised to break into the top 10 in the world rankings, has become the first Spanish woman in more than two decades to reach the final at the Crandon Park Tennis Center.

The last Spaniard to play for the trophy at the Miami Open was two-time champion Arantxa Sanchez Vicario in 1993. The Spaniard beat Steffi Graf in that final.

Suarez Navarro, who defeated Venus Williams in the quarterfinals, now faces another Williams: seven-time Miami Open winner Serena Williams.

Williams is bidding to win a third straight Miami title and has won her last 17 matches at the venue.

Suarez Navarro, who honed her game in the Canary Islands, came out on top in a loose match, combining with Petkovic for nearly 60 unforced errors in less than 90 minutes on court.

Suarez Navarro converted three of her 10 break point opportunities and was never in serious trouble.

“I played a good match, an important match like this is difficult,” said the winner. “I just tried to play my game and enjoy it.

“Playing this final is an important event for me. I train in the off season in hopes of playing a final like this,” added the Spaniard, whose only WTA title came in Portugal last year.

“I am playing good, I’m playing good matches here.”

Bündchen to Appear as Part of Under Armour’s New Women’s Campaign

Posted on September 3, 2014 by Tom Castaneda

Gisele Bündchen is breaking out her armour…

The 34-year-old Brazilian supermodel has signed on to be part of Under Armour’s new women’s campaign.

Bündchen, the world’s top-earning model in 2014, has reportedly agreed to a multiyear deal, according to ESPN.com. Financial terms were not disclosed.

On Tuesday, the shoe and apparel brand posted a teaser video on YouTube featuring Bündchen, who is married to New England Patriots‘ star quarterback Tom Brady.

In the video, she’s seen wearing the brand’s gear and heading into an empty loft with a heavy bag hanging from the ceiling. It ends with the promise of more to come about the relationship Thursday.

In 2010, Brady joined Under Armour, receiving an undisclosed piece of the company for his endorsement. Although Brady has been selective with his endorsements, landing Bündchen might have been harder.

Last month, Forbes magazine said she was the highest-earning model in the world for the eighth year in a row, pulling in an estimated $47 million. In comparison, Brady received a $30 million signing bonus for a restructured and extended deal he signed last year with the Patriots, and he has a $2 million base salary for this upcoming season.

Bündchen will be part of Under Armour’s women’s campaign, which kicked off last month with the signing of ballerina Misty Copeland, another nontraditional endorsement deal for the brand. The Copeland spot, featuring her against-all-odds story, has garnered more than 5.8 million views on YouTube.

The campaign, with its I Will What I Want slogan, also includes skier Lindsey Vonn, soccer player Kelley O’Hara and tennis player Sloane Stephens.

Under Armour’s women’s business registers about $500 million in sales and makes up roughly 30 percent of the company’s overall apparel sales annually.

The husband-wife team of Brady and Bündchen is perhaps the highest-profile to align with a sports brand since Andre Agassi left Nike in 2005 to join Adidas, the brand endorsed by his wife, Steffi Graf. Agassi went back to Nike last year.

Garcia Defeats Vania King to Reach Her First WTA Women’s Final

Posted on April 13, 2014 by Tom Castaneda

Caroline Garcia is one win away from the first Women’s Tennis Association (WTA) title of her promising professional career…

The 20-year-old half-Spanish tennis player from France, currently ranked No. 74 in the world, posted a 6-2, 6-4 win over American Vania King in the semifinals.

Garcia, the tournament’s fifth-seed, will next face Jelena Jankovic in the Claro Open Colsanitas championship match on Sunday.

It’s the first WTA final for Garcia, whose best previous result was a semifinal appearance in Acapulco back in February.

Garcia turned pro in 2011. Following her performance against Maria Sharapova at the 2011 French Open, only her second Grand Slam, Andy Murray tweeted that Garcia was destined to become world No. 1, and Martina Navratilova said, “She has the goods.”

Asked on Tennis Channel if she was looking at Garcia the way she had looked at Steffi Graf at the same age, Navratilova replied, “Absolutely!”

The 2014 Bogota titlist will earn $43,000.

Sánchez Vicario to Present Winner’s Trophy at French Open

Posted on June 7, 2013 by Tom Castaneda

Arantxa Sánchez Vicario will face either Serena Williams or Maria Sharapova at the French Open…

No, the 41-year-old retired Spanish tennis star, a former World No. 1, won’t be playing against either player.

The four-time Grand Slam champion will present the winner of the women’s final her trophy at the French Open this weekend.

The French Tennis Federation says Sanchez Vicario, who won the French Open three times, will be alongside the organization’s president Jean Gachassin at Roland Garros for the final on Saturday, handing the trophy to either Williams or Sharapova.

As a 17-year-old, Sánchez Vicario became the youngest winner of the women’s singles title at the 1989 French Open, defeating then-World No. 1 Steffi Graf in the final. Her record would be broken the following year by Monica Seles, who would win the title at the age of 16.

In addition to her eight Grand Slam singles titles, Sánchez Vicario also has six women’s doubles titles and four Grand Slam mixed doubles titles.

Sánchez Vicario, who retired in November 2002, was inducted into the International Tennis Hall of Fame in 2007. She was the first Spanish woman to be inducted.

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