Tag Archives: Lindsey Vonn

Rita Moreno Dons ‘Vote’ Mask as Part of When We All Vote’s New ‘Get Out The Vote’ Campaign

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Rita Moreno isn’t masking her feelings about the importance of voting this year…

With the November election right around the corner, the 88-year-old Puerto Rican Oscar-winning actress and Latina icon is encouraging people to do their civic duty without uttering a single word.

Rita Moreno

Moreno is taking part in When We All Vote’s new campaign.

Director and producer Allen Hughes has brought together a wide range of artists, athletes, industry leaders, and notable community members wearing a “VOTE” face covering to inspire maximum voter participation.

When We All Vote

Those taking part in this year’s mask campaign include Tony Bennett, Dr. Dre, Robert De Niro, Larry David, Megan Rapinoe, Sean Penn, David Crosby, Snoop Dogg, Diane von Furstenberg, Padma Lakshmi, Sterling K Brown, Tyler Oakley, Kevin Love, Ron Howard, Judd Apatow, Lindsey Vonn, Michael Keaton, Bryan Cranston, Sandra Oh, Steve Buscemi, Pamela Adlon, Christopher Poindexter, Rita Moreno, Iliza Shlesinger, and Deepak Chopra, along with healthcare worker Cady Chaplin.

“This is clearly an existential election year, and it’s critical that every eligible voter in every community engage in this election,” Hughes says. “The very soul of our nation is on the ballot November 3rd, 2020.”

Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill and Tim McGraw, When We All Vote uses a data-driven approach to increase participation in elections. The group focuseson increasing participation in every election while closing the race and age voting gap. The goal is to change the culture around voting, harnessing grassroots energy, and through strategic partnerships to reach every American.

In addition, Michelle Obama has added Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson to this year’s co-chair list.

For more information on the organization and its new campaign, visit whenweallvote.org.

Bündchen to Appear as Part of Under Armour’s New Women’s Campaign

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Gisele Bündchen is breaking out her armour…

The 34-year-old Brazilian supermodel has signed on to be part of Under Armour’s new women’s campaign.

Gisele Bundchen

Bündchen, the world’s top-earning model in 2014, has reportedly agreed to a multiyear deal, according to ESPN.com. Financial terms were not disclosed.

On Tuesday, the shoe and apparel brand posted a teaser video on YouTube featuring Bündchen, who is married to New England Patriots‘ star quarterback Tom Brady.

In the video, she’s seen wearing the brand’s gear and heading into an empty loft with a heavy bag hanging from the ceiling. It ends with the promise of more to come about the relationship Thursday.

In 2010, Brady joined Under Armour, receiving an undisclosed piece of the company for his endorsement. Although Brady has been selective with his endorsements, landing Bündchen might have been harder.

Last month, Forbes magazine said she was the highest-earning model in the world for the eighth year in a row, pulling in an estimated $47 million. In comparison, Brady received a $30 million signing bonus for a restructured and extended deal he signed last year with the Patriots, and he has a $2 million base salary for this upcoming season.

Bündchen will be part of Under Armour’s women’s campaign, which kicked off last month with the signing of ballerina Misty Copeland, another nontraditional endorsement deal for the brand. The Copeland spot, featuring her against-all-odds story, has garnered more than 5.8 million views on YouTube.

The campaign, with its I Will What I Want slogan, also includes skier Lindsey Vonn, soccer player Kelley O’Hara and tennis player Sloane Stephens.

Under Armour’s women’s business registers about $500 million in sales and makes up roughly 30 percent of the company’s overall apparel sales annually.

The husband-wife team of Brady and Bündchen is perhaps the highest-profile to align with a sports brand since Andre Agassi left Nike in 2005 to join Adidas, the brand endorsed by his wife, Steffi Graf. Agassi went back to Nike last year.