Chesca Added to Performers List for Los Angeles’ Inaugural LA3C Festival

Chesca will be celebrating culture and creativity…

Penske Media Corporation has announced that the Puerto Rican singer will perform at its inaugural two-day culture and creativity festival LA3C.

ChescaChesca is among a list of recently added performers that includes Piso 21 and Kyle.

In addition, Grammy-nominated producer TOKiMONSTA was announced as the Sunday headliner for the Hot Import Nights Stage, which will also include performance sets by Accia, Cuco and Rosegold. Additionally, VIBE, the leading entertainment and lifestyle brand in celebrating Black culture, will host a special 30th anniversary set featuring LA native producer and DJ Linafornia.

Click here for the full two-day event lineup, featuring headliners Maluma and Megan Thee Stallion.

Food, fine artists and on-site experiences for the event will be announced in the coming weeks.

Penske Media’s first-ever culture and creativity festival will take over the Los Angeles State Historic Park on December 10 and 11, 2022.

LA3C stands for Los Angeles the Capital of Culture & Creativity and aims to connect communities through the city’s music, food and art.

Additionally, LA3C will support the next generations of creative talent in Los Angeles through partnerships with nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent.

The festival and performance sets are slated to run from 1 p.m. to 10 p.m. PT on the first day and 12 p.m. to 9 p.m. PT on day two. All attendees must be over 21 years of age.

Tickets for LA3C are now available to purchase here.

J Balvin Becomes First Latino Artist to Headline NFL Kickoff Concert

J Balvin has earned a place in NFL history…

The 37-year-old Colombian singer performed at Alamitos Beach in Long Beach, California, on Thursday, September 8 as part of the NFL Kickoff Experience to celebrate the beginning of the 2022 NFL season, becoming the first Latino artist to headline an NFL kickoff concert.

J BalvinJ Balvin performed ahead of the first game of the year, which saw the Buffalo Bills battle with reigning Super Bowl champs, the Los Angeles Rams.

Attendees defied the L.A. heat wave and made their way to the beach for a free day event that featured all sorts of activities and activations, including a beach football field.

Before Balvin took the stage, a local mariachi band serenaded the sweaty crowd before the Alabama State Marching Hornets took over for a riveting number.

Opening for Balvin was West Coast-based DJ and producer Tokimonsta, who was able to get the concertgoers out of the shade and closer to the main stage where they danced to her eclectic set.

Then, an inflatable giant hand appeared onstage holding up an equally large smiling face balloon — Balvin’s signature smiley face— which could only mean that the chart-topping artist was ready to take make his grand entrance. While his set was scheduled to begin at 4:00 pm, Balvin took the stage 10 minutes earlier to perform a nearly one-hour show.

He appeared in a two-piece, army-like outfit styled with a matching balaclava that only exposed his eyes.

“Cómo está la vibra esta tarde, how’s the vibe today?” he asked the crowd.

Balvin kicked off with the fan-favorite “Mi Gente” and went on to perform back-to-back hits like “Reggaeton,” “Nivel de Perreo,” “Con Altura,” “Loco Contigo,” “Blanco,” “Ritmo,” “Amarillo,” “Ginza,” “I Like It” and “In Da Getto.” He also brought out a special guest, Trueno, an emerging rapper from Argentina, to perform their collaboration “Un Paso.”

“My name is Jose but they call me J Balvin,” he added. “Where are all the warriors that fight for their dreams? I see my Latino gang representing here.”

Throughout the years, artists like Shawn MendesMeek MillMeghan Trainor and Ed Sheeran have performed at the NFL Kickoff Concert.