Lionel Messi is a Latino at the top of the global earnings game…
The 28-year-old Argentine soccer star has earned the No. 13 spot on Forbes’ Celebrity 100, the list of the world’s highest-paid superstars of 2015.
Messi, the highest-ranking Latino on the list of the highest paid entertainers on the planet had earnings of $74 million during the reporting period.
In 2014, Spanish club Barcelona awarded Messi, a four-time FIFA player of the year, with a $9 million a year raise in his seventh contract since 2005, bringing his take home pay to $50 million a year through 2018. Messi holds records for most goals in Barca competitions, most goals in La Liga competitions, most goals scored in a calendar year and most hat tricks scored. That incredible talent is why sponsor Samsung cast him as superhero Iron Man in their ad to promote the Avengers film. It’s also why his main sponsor Adidas launched a Messi icon line of shoes and apparel, which has exceeded company sales expectations, including in the U.S.
Meanwhile, Gisele Bündchen has earned the distinction of highest-ranking Latina on this year’s list.
The 34-year-old Brazilian supermodel, who has been the highest-paid model in the world since 2004, comes in at No. 46 with earnings of $44 million.
Bündchen, the world’s highest-paid model in 2014, continues to out-earn her younger counterparts. Despite rumors that she was retiring from the runway, Bündchen’s earnings have not suffered. She continues to land lucrative fragrance and beauty contracts with Carolina Herrera and Chanel, supplementing those deals with high fashion campaigns for Emilio Pucci and Balenciaga. Her Under Armour advertisement, which showed her attacking a punching bag while social media commentary blared in the background, was one of the most impactful this year. Bündchen has turned her name into a brand: she gets a cut of sales from the jelly sandals she designs for Brazilian shoemaker Grendene, while her line of Hope lingerie – Gisele Bündchen Intimates – also pumps up her paycheck.
Coming in at No. 52 is Bruno Mars, with earnings of $40 million.
The 29-year-old part-Puerto Rican singer-songwriter’s recent collaboration with Mark Ronson, “Uptown Funk,” spent 14 consecutive weeks at No. 1 on the Billboard charts. It was only one of many reasons Mars solidified his place on the Celebrity 100. After being the featured musician in Forbes’ 30 Under 30 Class of 2014, Mars continued to make a name for himself by completing his Moonshine Jungle tour. He’s currently working on his next album, and if it is anything like his previous studio effort, Mars can expect the awards and dollars to keep rolling in.
In all, 10 Latino/a celebrities made this year’s list, including tennis star Rafael Nadal, soccer phenom Neymar and multi-hyphenate extraordinaire Jennifer Lopez.
Here’s the complete list of Latino superstars on Forbes’ Celebrity 100 list:
No. 13 Lionel Messi, $74 million
No. 46 Gisele Bündchen, $44 million
No. 52 Bruno Mars, $40 million
No. 63 Fernando Alonso, $35.5 million
No. 76 Rafael Nadal, $32.5 million
No. 82 Neymar, $31 million
No. 86 Carmelo Anthony, $30.5 million
No. 89 James Rodriguez, $29 million
No. 95 Jennifer Lopez, $28.5 million
No. 95 Sofia Vergara, $28.5 million