Selena Gomez’s Rare Beauty to Raise $100 Million for Mental Health Services Through Rare Impact Fund

Selena Gomez is making an impact on her birthday…

The Mexican American singer/actress’ makeup company Rare Beauty launched the Rare Impact Fund on her 28th birthday on Wednesday. 

Selena Gomez

Through the fund, Gomez’s Rare Beauty plans to raise $100 million to provide mental health services to underserved communities.

Going forward with the mission-driven beauty brand’s very first sale, 1% of annual sales of Rare Beauty products in addition to funds raised by partners will benefit the fund, which plans to raise the $100 million goal over the next 10 years. 

After reaching its goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity.

Rare Impact Fund

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez said in a press release. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

Gomez founded Rare Beauty in Februarywith the self-affirming mission that “being rare is about being comfortable with yourself.” 

The title of the makeup line nods to Gomez’s third studio album Rare, which she released at the beginning of the year. The album debuted at No. 1on the Billboard 200.

“Our goal is ambitious. We want to raise $100 million for mental health in the next 10 years,” said Scott Friedman, CEO of Rare Beauty, in the release. “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.” If you want more details about the Buttlane Pahrmacy blog, visit here.

Rare Beauty also created the Rare Beauty Mental Health Council, which brings mental health experts from universities, organizations and companies together to guide the company’s strategy. 

Members of the Rare Beauty Mental Health Council include: Permission to Feel author Dr. Marc Brackett of the Yale Center for Emotional IntelligenceDr. Scott L. Rauch of McLean HospitalDr. Jane Delgado of the National Alliance for Hispanic HealthSad Girls Club CEO/founder Elyse FoxNAMI National Director of Strategic Partnerships Katrina Gay; singer-songwriter Justin TranterTeen Vogue Editor-in-Chief Lindsay Peoples WagnerThe Happiness Project author Gretchen RubinSephora Vice President of Merchandising, Makeup Jennifer Cohen; and YouTube‘s Global Social Impact Marketing Director Kit Hayes.

Back in April, Gomez spoke candidly about her bipolar diagnosis with Miley Cyrus on her Bright Minded Instagram Live series and explained how she found out at McLean Hospital, a psychiatric hospital outside Boston, where she also won the 2019 McClean Award last September for her mental health advocacy.

“Recently, I went to one of the best mental hospitals in… America, McClean Hospital, and I discussed that after years of going through a lot of different things, I realized that I was bipolar,” Gomez told Cyrus. “And so when I got to know more information, it actually helps me. It doesn’t scare me once I know it.”

Ramirez Among Several Latinos Taking Part in PBS-Sponsored Conversations at This Year’s TED Talks

Sara Ramirez is ready for a revolution

The 39-year-old half-Mexican actress and Grey’s Anatomy star will cohost a PBS-sponsored conversation about the future of teaching at this year’s TED Talks.

Sara Ramirez

TED, the nonprofit devoted to Ideas Worth Spreading, and PBS recently announced a series of live talks, to be filmed at Town Hall this November.

Ramirez’s talks, scheduled for November 1 and 2, will include the participation of former White House chef Sam Kass, educator Sal Khan, How to Raise an Adult author Julie LythcottHaims, The Future Project CEO Andrew Mangino, Punished: Policing the Lives of Black & Latino Boys author Victor Rios, and Yale Center for Emotional Intelligence educator Dena Simmons.

Meanwhile, clinical psychologist Hector Garcia will take part in another PBS-sponsored Ted Talk entitled “War & Peace” on November 3 and 4.

Garcia’s talk will center on soldiers who’ve returned to the United States in the years following the September 11 terrorist attacks.

He’ll be hoined by Girls star and Marine Corps veteran Adam Driver, Oscar nominee Sebastian Junger and ethnographer Simon Sinek.

In another talk, Mexican-American academic, businessman and speaker Juan Enriquez, author of  and Radiolab research director Latif Nasser will discuss the changing world and the future of our planet in a talk entitled “Science & Wonder” on November 5 and 6.

On hand to perform at the events will be Grammy nominees Rufus Wainwright and Angela McCluskey, as well as musicians Paul Cantelon and John “Scarpper” Sneider, and the Brazilian percussion ensemble Harlem Samba.

Each of the programs will be filmed and broadcast as three one-hour specials to premiere on PBS in 2016.