Selena Gomez Launches Mental Health 101 Campaign with Her Rare Beauty Brand

Selena Gomez is hoping to raise awareness of mental health issues…

The 28-year-old Mexican American actress/singer has launched a new Mental Health 101 educational campaign with her beauty brand Rare Beauty.

Selena Gomez

In a note to her 222 million Instagram followers, the singer wrote about how Mental Health 101 “is so close to my heart because of my own struggles with mental health.”

She opened up about her bipolar diagnosis for the first time with Miley Cyrus on her Bright Minded Instagram Live series a year ago, in April 2020.

In September 2019, Gomez won the 2019 McClean Award for her mental health advocacy and detailed her struggles with anxiety and depression during her acceptance speech.

“I know first hand how scary and lonely it can feel to face anxiety and depression by yourself at a young age. If I had learned about my mental health earlier on — been taught about my condition in school the way I was taught about other subjects — my journey could have looked very different,” she continues writing.

Mental Health 101 is the education Gomez wished she’d had in school but is now dedicated to providing for others. The initiative, which coincides with May being Mental Health Awareness Month, is “dedicated to supporting mental health education and encouraging financial support for more mental health services in educational services,” according to her follow-up Instagram post. The set of slides — which starts off by listing mental health as its own school subject next to math, science, history and P.E. — contain shocking statistics about mental health, a petition calling on the philanthropy community to support mental health services in schools, and a fundraiser for the Rare Impact Fund that she launched on her 28th birthday last July.

The original plan for the Rare Impact Fund is to raise $100 million over the next 10 years to provide mental health services to underserved communities, with 1% of annual sales on Rare Beauty products in addition to funds raised benefiting the fund. Once Gomez reaches this goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity. Now she’s zeroed in on distributing the money to organizations that have “created evidence-based programs that address social and emotional learning in schools, strengthen youth support networks through mental health trainings, and provide more suicide prevention and crisis response in educational settings ranging from K-college,” according to the GoFundMe page. On her second IG post, Gomez wrote that Rare Beauty will be matching $200,000 of donations.

Last summer, Rare Beauty also created the Rare Beauty Mental Health Council, which brings mental health experts from universities, organizations and companies together to guide the company’s strategy. Members of the Rare Beauty Mental Health Council include Permission to Feel author Dr. Marc Brackett of the Yale Center for Emotional Intelligence; Dr. Scott L. Rauch of McLean Hospital; Dr. Jane Delgado of the National Alliance for Hispanic Health; Sad Girls Club CEO/founder Elyse Fox; NAMI National Director of Strategic Partnerships Katrina Gay; singer-songwriter Justin TranterThe Cut Editor-in-Chief Lindsay Peoples WagnerThe Happiness Project author Gretchen Rubin; Sephora Vice President of Merchandising, Makeup Jennifer Cohen; and YouTube‘s Global Social Impact Marketing Director Kit Hayes.

“For anyone who is hurting right now, I hope you know that you are not alone. I’m a believer in seeking help. Getting support and educating myself on mental health has changed my life, and it can change yours, too,” her note concludes. “I hope that Mental Health 101 will be the stepping stones for others that I wish I had… to get connected to the resources they need, and to empower young people in ways that may not have been possible before.”

Selena Gomez Shares Glam Cowgirl Photos on Social Media

Selena Gomez is embracing her Texas roots…

The 28-year-old Mexican American singer/actress has shared photos on Instagram of the former Disney Channel star wearing a sequined fringe cowgirl jacket, black lace bralette, jeans and black lace-up heeled boots and sporting her own Rare Beauty makeup line.

Selena Gomez

Rare Beauty’s official account praised their founder for being “100% that girl,” while DJ Snake crowned the social media queen with an emoji.

Their bilingual collab “Selfish Love” debuted within the top 10 region of Billboard‘s Hot Latin Songs chart and hit No. 1 on the Latin Digital Song Sales (on the chart dated March 20). The song comes off Gomez’s chart-topping Spanish-language EP Revelaciónwhich she released March 12.

Gomez recently contemplated possibly retiring from her music career in her cover story for the April issue of Vogue. “It’s hard to keep doing music when people don’t necessarily take you seriously. I’ve had moments where I’ve been like, ‘What’s the point? Why do I keep doing this?'” she confessed. “‘Lose You to Love Me’ I felt was the best song I’ve ever released, and for some people it still wasn’t enough.”

Shop Rare Beauty at Sephora.

PETA Declares Selena Gomez’s Rare Beauty Its Favorite Vegan Makeup Line

Selena Gomez’s pawsitive efforts to push animal rights forward are being recognized.

PETA‘s 15th annual Libby Awards have been announced, with the 28-year-old singer, actress and entrepreneur taking home one of the prizes.

Selena Gomez

Gomez’s cosmetics line Rare Beauty won favorite vegan makeup line for being animal-test-free and cruelty-free as certified by PETA, joining more than 48,000 other companies in the organization’s Global Beauty Without Bunnies database.

Lizzo won favorite vegan cooking videos for whipping up green chile enchiladas with jackfruit with a jackfruit margarita and a Thanksgiving dinner that turned out to be 100% plant-based.

“These compassionate celebrities didn’t let the pandemic stop them from walking the walk when it comes to kindness to animals,” Marta Holmberg, PETA senior director of youth programs, says in a press statement. “PETA is honoring the superstars who are leading by example and proving that helping animals can be as simple as whipping up jackfruit enchiladas or buying a vegan lipstick.”

Lily Collins not only scored her new best friend Redford from an animal shelter during quarantine, but also the honor for most pawsitive quarantine story. And during the early stages of quarantine when every A-lister began binge watching Netflix‘s Tiger KingRiverdale star Madelaine Petsch spoke up on her Instagram Story about how “these animals belong in the wild they aren’t meant to be domesticated and put in cages.” Her declaration took home the award for favorite post for animals.

To find all the winners and more information about the PETA Libby Awards, head to PETA.org.

Selena Gomez’s Rare Beauty to Raise $100 Million for Mental Health Services Through Rare Impact Fund

Selena Gomez is making an impact on her birthday…

The Mexican American singer/actress’ makeup company Rare Beauty launched the Rare Impact Fund on her 28th birthday on Wednesday. 

Selena Gomez

Through the fund, Gomez’s Rare Beauty plans to raise $100 million to provide mental health services to underserved communities.

Going forward with the mission-driven beauty brand’s very first sale, 1% of annual sales of Rare Beauty products in addition to funds raised by partners will benefit the fund, which plans to raise the $100 million goal over the next 10 years. 

After reaching its goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity.

Rare Impact Fund

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez said in a press release. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

Gomez founded Rare Beauty in Februarywith the self-affirming mission that “being rare is about being comfortable with yourself.” 

The title of the makeup line nods to Gomez’s third studio album Rare, which she released at the beginning of the year. The album debuted at No. 1on the Billboard 200.

“Our goal is ambitious. We want to raise $100 million for mental health in the next 10 years,” said Scott Friedman, CEO of Rare Beauty, in the release. “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.” If you want more details about the Buttlane Pahrmacy blog, visit here.

Rare Beauty also created the Rare Beauty Mental Health Council, which brings mental health experts from universities, organizations and companies together to guide the company’s strategy. 

Members of the Rare Beauty Mental Health Council include: Permission to Feel author Dr. Marc Brackett of the Yale Center for Emotional IntelligenceDr. Scott L. Rauch of McLean HospitalDr. Jane Delgado of the National Alliance for Hispanic HealthSad Girls Club CEO/founder Elyse FoxNAMI National Director of Strategic Partnerships Katrina Gay; singer-songwriter Justin TranterTeen Vogue Editor-in-Chief Lindsay Peoples WagnerThe Happiness Project author Gretchen RubinSephora Vice President of Merchandising, Makeup Jennifer Cohen; and YouTube‘s Global Social Impact Marketing Director Kit Hayes.

Back in April, Gomez spoke candidly about her bipolar diagnosis with Miley Cyrus on her Bright Minded Instagram Live series and explained how she found out at McLean Hospital, a psychiatric hospital outside Boston, where she also won the 2019 McClean Award last September for her mental health advocacy.

“Recently, I went to one of the best mental hospitals in… America, McClean Hospital, and I discussed that after years of going through a lot of different things, I realized that I was bipolar,” Gomez told Cyrus. “And so when I got to know more information, it actually helps me. It doesn’t scare me once I know it.”