Becky G Partners with Cheetos for “Deja tu Huella” Scholarship Initiative

Posted on September 19, 2023 by Tom Castaneda

Becky G is helping the next generation make their mark…

As part of Cheetos’ Deja tu Huella Community College Tour, the 26-year-old Mexican American singer appeared at the Los Angeles Trade-Technical College to help spearhead the initiative by announcing that they’ll be awarding 500 scholarships this year.

During her special appearance, Becky G, who serves as the brand’s first-ever fingertip spokesperson, took to the stage at the Culinary Pathway building and shared remarks with the students about why this partnership made so much sense.

“I can’t express enough what it means to me to have this wholesome moment with Cheetos,” she told the audience. “I used to sell my Cheetos in my backpack at school. That’s right. Thinking about what Cheetos has done for the community and when [the brand] came to me to be a part of the Cheetos familia and the Deja tu Huella, it was an obvious yes for me.” Among the other notable names at the event included LATTC President Dr. Alfred McQuarters, LACCD Chancellor Dr. Francisco Rodriguez and more.

For the culminating moment in the presentation, the star invited brand ambassador Brizzo Torres, famed mascot Chester Cheetah and more to join in on a dance-off, giving the audience a glimpse at some synchronized dance moves. Later on in the day, a block party outside of the building was set-up to give students the opportunity to engage in career-boosting workshops, see artist Bobby Alvarez show off his mural skills, get their hands on free Cheetos samples and dance along to tunes provided by 102.7 KIIS FM.

After the appearance, Becky sat down with Billboard News to speak about why the Deja tu Huella mission means so much to her. “As a little girl born and raised in Inglewood, who has had the chance to tour the world and do so many things, I want the same for others in communities like mine,” she told host Tetris Kelly.

As for what’s up next for the star, the singer is about to embark on her first headlining tour, “Mi Casa, Tu Casa Tour,” later this September. “I get to sing all my Becky G music from the last couple years, which is crazy to think about because I’ve been doing this for a minute now,” she explained of the 16-date tour.

For more information on Cheetos’ Deja tu Huella campaign, head over to the campaign’s official website.

Eva Longoria’s “Flamin’ Hot” to Get Special Screening at the White House

Posted on June 14, 2023 by Tom Castaneda

Eva Longoria is bringing the Flamin’ heat to the White House.

The 48-year-old Mexican American actress’ directorial debut film Flamin’ Hot, recently released on Hulu and Disney+, will get a special screening at the White House.

President Joe Biden and First Lady Jill Biden will host the screening on the South Lawn of the White House, joined by Longoria, as well as the cast and crew of the film and Latino community leaders.

The film is based on the true story of a Frito-Lay janitor Richard Montañez (portrayed by Jesse Garcia) who tapped into his Mexican-American heritage to invent Flamin’ Hot Cheetos, which became a cultural phenomenon.

Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shalhoub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzales, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, Hunter Jones also star in the Searchlight Pictures film, which debuted on the streaming sites on June 9.

The White House hosted a screening last month of the Disney+ series American Born Chinese, and in February for Till. The screenings traditionally have been for projects that are tied to social issues, including diversity and equality.

Longoria has long been active in Democratic politics, having campaigned for Biden in 2020 and spoken at the last three Democratic National Conventions.

Jesse Garcia to Star in Disney+’s Film “Alexander and the Terrible, Horrible, No Good, Very Bad Day”

Posted on February 27, 2023 by Tom Castaneda

Jesse Garcia is preparing for a terrible, horrible project…

The 40-year-old Latino actor will star opposite Eva Longoria and George Lopez in the Disney+ film Alexander and the Terrible, Horrible, No Good, Very Bad Day.

The project marks his return to the franchise, having previously portrayed the character of Dwayne in the Miguel Arteta film of the same name released in 2014.

Garcia will portray Frank Garcia, a happily married vegan chef, and father of Mia, David, and the titular Alexander. Frank clashes with his family when he refuses to modify his recipes to more traditional Mexican food even if it means missing out on opportunities.

From writer Matt Lopez and director Marvin Lemus, Alexander tells the story of 11-year-old Alexander Garcia who thinks he has the worst luck in the world. When his family sets off on a road trip to California, he’s pretty sure disaster awaits at every corner. His anxiety only increases when a family secret is revealed.

The film is produced by Shawn Levy, Dan Levine, and Lisa Henson.

Garcia is a rising star with various credits in both film and television. He will be on-hand at the upcoming SXSW festival on March 11 to premiere his latest film, Flamin’ Hot, about how Frito Lay janitor Ricardo Montañez (Garcia) would go on to climb the ranks and create the spicy Cheeto snack. Up next is the release of the Netflix action-thriller The Mother, starring opposite Jennifer Lopez, Gael Garcia Bernal, Joseph Fiennes, and Omari Hardwick.

Prior credits include The Avengers, Tell It Like a Woman, Ambulance, and the award-winning film Quinceañera for the big screen; The Shield, Snowfall, Narcos: Mexico, and From Dusk Till Dawn: The Series for TV.

Eva Longoria to Direct & Executive Produce HBO Max’s “The Gordita Chronicles” Pilot

Posted on March 4, 2021 by Tom Castaneda

Eva Longoria has lined up her next directorial project…

The 45-year-old Mexican American actress/producer will direct and executive produce The Gordita Chronicles pilot at HBO Max.

The single-camera family comedy hails from Josh Berman’s Osprey Productions, Zoe Saldana’s Cinestar Pictures, and Sony Pictures Television, where Berman’s Osprey Prods is under a deal.

Written by Claudia Forestier, The Gordita Chronicles centers on a willful, chubby, 12-year-old Dominican who struggles to fit into hedonistic 1980s Miami as her family pursues the American Dream.

Brigitte Munoz Liebowitz serves as executive producer and showrunner. Longoria executive produces via her UnbeliEVAble Entertainment. Zoe Saldana, Mariel Saldana and Cisely Saldana executive produce for Cinestar Pictures.

Sony Pictures Television is the studio.

Longoria will be making her film directorial debut with Searchlight’s Flamin’ Hot, an inspiring biopic about the janitor turned executive who created the flaming hot Cheetos snack. She’ll also direct the workplace comedy 24/7 and star alongside Kerry Washington for Universal and direct the action comedy Spa Day for Sony.

The former Desperate Housewives star made her television directing debut on Devious Maids in 2014. Her television producing/directing credits also include ESPN 30 for 30 documentary Versus, and episodes of Black-ish, The Mick and Telenovela.

Longoria made her pilot directing debut with the CW’s Glorious.

Bad Bunny Appears Opposite Chester Cheetah in New Flamin’ Hot Crunchy Cheetos Commercial

Posted on November 21, 2020 by Tom Castaneda

Bad Bunny has a flamin’ hot friendship…

The 26-year-old Puerto Rican Latin trap and reggaeton star and Chester Cheetah are BFFs in a new Cheetos commercial.

In the 30-second spot, Bad Bunny is seen making music at the recording studio. He’s then handed a bag of Flamin’ Hot Crunchy Cheetos by Chester, which sparks immediate inspiration for the song in the commercial.

“I dress like this, I’m not going to change/ If you don’t like it, you don’t have to see,” he chants in Spanish.

Speaking Spanglish and rocking Cheetos fingers, he then says: “In life, you can choose to leave things just like they are or you can choose to leave your mark.”

The commercial is part of the “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“I’m leaving my mark in many ways,” he previously told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

In addition, Cheetos teamed up with the singer’s Good Bunny Foundation to give back to the Hispanic community with a $500,000 commitment.

Bad Bunny Partners with Cheetos for “Deja Tu Huella” Campaign

Posted on October 27, 2020 by Tom Castaneda

Bad Bunny’s making his (orange) mark…

Over the weekend, videos of the 26-year-old Puerto Rican Latin trap and reggaeton singer filming in the streets of California’s Boyle Heights in flooded social media. He was spotted by fans doing various takes for an upcoming Cheetos commercial, and the cat was out of the bag. “I wasn’t expecting that,” he tells Billboard by phone. “The word got around and it was like a sold-out concert,” he jokes.

After teaming up with various brands this year including Crocs, Bad Bunny has now joined forces with Cheetos for its “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” says Bad Bunny, whose real name is Benito Antonio Martínez Ocasio. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

“I’m leaving my mark in many ways,” Bunny continues. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

The Bad Bunny and Cheetos collaboration will be unveiled on Sunday, November 22 during the 2020 American Music Awards, where he’s a four-time nominee. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

As for the “Yo Perreo Sola” singer’s favorite Cheetos flavor? “I like the ‘Flamin’ Hot Limón’ the most,” he concludes.

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