Jennifer Lopezand Shakiraare reaping the rewards of a job well done…
The 50-year-old Puerto Rican multi-hyphenate and the 43-year-old Colombian superstar’s high-energy team-up for the Super Bowl LIV Halftime Show on Sunday, February 2 resulted in immediate sales gains for both.
According to initial reports to Nielsen Music, the collection of songs performed during the halftime show (which aired live on Fox TVin the U.S.) garnered a 1,013% sales increase in the U.S. on the day of the big game. In total, the tunes sold 16,000 digital downloads on Sunday, up from a little more than 1,000 sold on Saturday, February 1.
The biggest selling song among those performed was Shakira’s “Whenever, Wherever,” which sold nearly 4,000 on February 2, snaring a 1,194% increase compared to the negligible figure it posted the day before. The second-largest selling halftime tune was another Shakira track, “Hips Don’t Lie,” moving 2,000 downloads (up 1,126% from a negligible sum the day before).
The halftime show was led by a multi-song medley from Shakira, with special guest Bad Bunny, which then transitioned to a medley by Lopez, with an appearance by J Balvin. After Lopez’s set, she was joined by Shakira to close the show with a two-song medley of Lopez’s “Let’s Get Loud” (plus a snippet of Bruce Springsteen’s “Born in the U.S.A.”) and Shakira’s “Waka Waka (This Time for Africa).”
News on streaming gains gleaned from the halftime show are expected to be announced in the coming days.