Veronica Rodriguez Signs with Verve

Veronica Rodriguez has new representation…

The Mexican American writer, director and producer has signed with Verve.

Veronica RodriguezRodriguez’s feature directorial debut, the television movie Let’s Get Merried for VH1 and MTV, followed a hard-partying, down-on-her-luck holiday-hater who decided to get married at a Christmas-themed adventure park to a man she hadn’t yet met, netting her an NAACP Image Award nomination for Outstanding Directing.

She’s currently a co-producer on Netflix’s comedy series Freeridge, and previously staffed on Disney’s Gabby Duran & The Unsittables, also directing an episode of that series before staffing on HBO’s Betty. She also directed the short film Shoot, which was produced by and starred Insecure’s Jay Ellis.

The Bay Area native is a graduate of USC’s Peter Stark Producing Program who got her start working at Funny or Die, producing and directing original content for the platform including the viral hit, How To Become Legally Recognized As A F*ckboi. During her time at that company in 2018, she participated in the Sundance New Voices Lab, then being recognized as a Sundance Institute Latinx Fellow for 2019.

Rodriguez was also a part of the 2019 Viacom ViewFinder Director Program, and Refinery 29’s Shatterbox initiative. She continues to be represented by Writ Large.

Keyla Monterroso Mejia Signs with United Talent Agency (UTA)

Keyla Monterroso Mejia has new representation.

The Guatemalan and Mexican American actress and Curb Your Enthusiasm star has signed with United Talent Agency (UTA).

Keyla Monterroso Mejia Monterroso Mejia rose to acclaim as Maria Sofia Estrada, a short-order cook turned actress, on the 11th season of the Larry David comedy.

Although Maria Sofia’s acting skills leave much to be desired, it’s her dance moves and hilarious banter with Cheryl Hines (and tussle with Ted Danson) that solidifies Monterroso Mejia’s status as an up-and-comer to watch.

She previously starred in the Disney+ short Growing Fangs and the HBO Max short The 90 Day Plan.

Up next, Monterroso Mejia will star as a series regular in Netflix’s On My Block spin-off, Freeridge.

Bryana Salaz to Star in Netflix’s “On My Block” Spinoff, “Freeridge”

Bryana Salaz is part of the Core Four

The 24-year-old Latina actress/singer has been cast in Netflix’s On My Block spinoff, YA comedy series Freeridge

Bryana Salaz

Salaz, who starred on Team Kaylie, is part of the core cast that includes Keyla Monterroso Mejia (Curb Your Enthusiasm Season 11, Growing Fangs), Ciara Riley Wilson (LA’s Finest, Kim Possible) and Shiv Pai (Iron Fist, Uncut Gems).

The spinoff hails from On My Block co-creators Lauren Iungerich, Eddie Gonzalez and Jeremy Haft, On My Block writer Jamie Uyeshiro and Jamie Dooner.

In the spinoff, the stories of Freeridge continue, following a new crew of friends who may
or may not have unleashed a deadly curse kicking off an unforgettable adventure.

The fourth and final season of On My Block premiered October 4 on Netflix. Salaz, Mejia, Wilson and Pai appear in the series finale as a segue to the upcoming spinoff.

Uyeshiro, Gonzalez and Haft will serve as co-creators, co-showrunners and executive producers of Freeridge. Iungerich and Dooner are co-creators and executive producers.

Sierra Capri, Jason Genao, Brett Gray, Diego Tinoco, Jessica Marie Garcia and Julio Macias star in On My Block, a coming-of-age comedy about four bright and street-savvy friends navigating their way through the triumph, pain and the newness of high school set in the rough inner city.

Salaz appeared on the seventh season of NBC’s The Voice as part of Gwen Stefani‘s team.