Jimmy Humilde & Rancho Humilde Executives Discuss Latino Politics with U.S. Senator Alex Padilla

Jimmy Humilde goes to Washington…

Earlier this month, the Mexican American music executive, the CEO of Rancho Humilde and executives at the indie label traveled to Washington, D.C., to meet with U.S. Senator Alex Padilla (D-Calif.).

Jimmy Humilde, Rancho HumildeJoined by the label’s co-founding partners José Becerra and Roque Venegas, the meeting, requested by Humilde, focused on discussing key issues that affect the Latino community in the U.S., like a path to citizenship for the millions of undocumented immigrants living in the country.

The last time the U.S. immigration system was meaningfully reformed was in 1986, when then President Ronald Reagan signed the Immigration Reform and Control Act.

Additionally, Humilde expressed his “desire for U.S. consulates and embassies to create panel discussions and educational programs that enable the discovery of hidden talents that can be developed in the U.S. market,” according to a press release. The label executives also met at the White House with President Joe Biden’s senior advisory team to “assess possible ways for the Latin community to participate more in important voting processes at the national level.”

While the discussions in Washington have yet to lead to any sort of reform or the introduction of any new policies, Humilde and his L.A.-based team have been active on a local level.

Most recently, Rancho Humilde and its artist Fuerza Regida made a joint donation of $20,000 to the organization Inclusive Action for the City, whose work is promoting the legalization of street vending.

“Street vending should be recognized in the city as an honest trade,” Humilde said in a statement. “It is not only a source of job creation, but it’s also a sector that boosts consumption in the city. I understand their hardships and concern, because at one point it was there where I found my living and that of my family.”

In February, Humilde hit No. 1 on Billboard’s Latin Producers chart (dated Feb. 4) for the first time, thanks to nine production credits on the Hot Latin Songs survey.

Rancho Humilde, whose roster includes artists link Ivonne Galáz, Junior H and Fuerza Regida, finished at No. 4 on Billboard’s 2022 year-end Hot Latin Songs Labels recap.

Jimmy Humilde Launches Own Chicano-Themed Online Series “Desde Abajo”

Jimmy Humilde is heading into under time…

The 42-year-old Mexican American recording artist and record producer has unveiled his very own series called Desde Abajo, which will be available on Amazon Music’s app and Twitch channel.

Jimmy HumildeFocusing on culture and its influence on the music industry in Los Angeles, the series will include the Rancho Humilde founder interviewing special guests like Fuerza Regida, Snow Tha Product, AB Quintanilla, Deorro, among others.

The first episode is already out with new episodes airing at 9:00 p.m. ET every other Wednesday until October 12.

Lupillo Rivera Signs Record & Management Deal with Z Records

Lupillo Rivera has a time-ly new deal

The 48-year-old Mexican-American singer-songwriter has signed a record and management deal with Regional Mexican indie label Z Records in partnership with Rancho Humilde, according to Billboard.

Lupillo Rivera

“I’ve always had a high respect for George Prajin (Z Records CEO),” says Rivera. “I’ve worked with him and his family since the 90s. They are the ones that helped us launch our record label in Huntington Park in California and they were the only ones selling our music in their records stores. I said why not give him a chance. We’ve never had an issue working together. There’s a lot of respect there from his family to my family.”

Under the new deal, the corridos singer will also launch and host the interview-style show Época Pesada on Z Records’ YouTube channel. The idea is “to interview artists from the 90s and put the 90s music back and its artists on the map,” Rivera adds. “The kids listening to the new stuff are also listening to 90s regional Mexican music but I don’t think they know who the artists are. So, let’s put ourselves out there.”

To keep the momentum going, the chart-topping artist, previously signed to Linea Music, will also release multiple albums throughout the year including a duets record, a 90s-inspired set and a tribute album to mariachi titan Vicente Fernández.

“It’s an honor to welcome the great Lupillo Rivera to our roster of artists,” Prajin says, whose Z Records’ lineup includes Leonel El Ranchero,” Jorge Gamboa and El Chalinillo, among others. “In his 20-year career, I’ve had the privilege of being his friend and have worked with him on multiple occasions. Lupillo is one of the most influential artists in regional Mexican, his music has transcended frontiers and he’s made valuable contributions to the genre.”

Jimmy Humilde, founder of Rancho Humilde, will also co-produce Época Pesada set to go live February 17. “In 2021, Rancho Humilde is committed to take all its artists to the next level and Lupillo Rivera’s arrival to the group’s talent is a testament to that,” Humilde says.

Snoop Dogg will be the first guest on the show. “I don’t think Snoop remembers me but we were in the same class in Long Beach Polytechnic and it was fun hanging out with that guy in class,” Rivera says. “I’m going to remind him of all the stupidities we did in class. It was fun, we were high school students so imagine what we were doing over there. He’s going to trip out. It’s going to be great.”

Other artists confirmed to be a guest on the show include El Aleman, Jorge Gamboa, Voces del Rancho, Chalinillo and B-Real.

“I think that it’s a big responsibility to make all of this work because Z Records is putting everything behind me. I’m going to try my best with the music and the show and make it work no matter what,” adds Rivera.