Tag Archives: OCESA-Seitrack

Yng Lvcas Signs Alliance with OCESA Seitrack, in partnership with Laele Records, for Global Management

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Yng Lvcas is shoring up his alliances…

The 23-year-old Mexican singer-songwriter and rapper has signed an alliance with OCESA Seitrack, in partnership with Laele Records, to manage his career worldwide.

Yng Lvcas,The rising Mexican artist, known for his breakthrough track “La Bebe (Remix)” in collaboration with Peso Pluma, was a six-time finalist at the 2023 Billboard Latin Music Awards. He was up for artist of the year, new; Global 200 Latin song of the year; Hot Latin Song of the year; Hot Latin Song of the year, vocal event; Streaming Song of the year; and Latin Rhythm Song of the year.

Yng Lvcas artist and Peso Peso also shared center stage at the awards ceremony on Thursday in Miami to perform their smash hit, “La Bebe,” which peaked at No. 2 on the Hot Latin Songs chart, peaked No. 11 on the Billboard Hot 100 chart, and peaked at No. 2 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts, earlier this year.

“I’ve collaborated with emerging artists because I have to help other artists, we’re Mexican and we may not be best friends but coming together makes us stronger,” the Guadalajara-born artist expressed during the 2023 Billboard Latin Music Week, where he formed part of the The New Mexican Revolution panel alongside Peso Pluma and Grupo Frontera.

In May, Yng Lvcas — a leader of the Mexican reggaeton movement — unleashed his second all-reggaetón album Six Jewels 23, which captured the singer-songwriter his second top 10 entry on Billboard’s Top Latin Albums chart when it debuted at No. 5 on the June 10-dated ranking.

The following month, he signed a global publishing deal with Warner Chappell Music Mexico, and up next, he will perform at the coveted Flow Fest on November 25 in Mexico.

Pipe Bueno Signs Management Deal with Business Manager JB & OCESA Seitrack

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Pipe Bueno is under new management…

The 31-year-old Colombian singer/songwriter has signed a management deal with Business Manager JB, helmed by artist manager Juan Ballesteros, and OCESA Seitrack.

Pipe BuenoWith the new signing, JB & OCESA will develop Pipe’s career at a musical and commercial level in Mexico with the mission of taking his 15-year-long trajectory to an international level.   

“We are sure that we signed the best representative of the genre in Colombia, and as an artist, he can transcend,” Ballesteros, who also manages Mike Bahía, Greeicy and Annasofia, tells Billboard. “I think we have a new ballad, mariachi, and pop star that comes with a lot of music and collaborations. We are happy to have this new challenge with Pipe Bueno and I hope that everyone receives it with the same joy and enthusiasm that we do.”

Pipe Bueno Born Andrés Felipe Giraldo Bueno, the artist launched his self-titled debut album in 2008, and has since risen to pioneer “la música popular Colombiana,” a musical genre that fuses traditional folk music from the Paisa Region with Regional Mexican elements, such as mariachi and ranchera. The genre is also locally known as “música de cantina” and is played at every parranda, parties that feature local music and food.

He has laced the genre with urban and pop rhythms by teaming up with artists such as Wisin, Zion and Darrel, to name a few. Pipe has collaborated twice with his good friend and colleague Maluma on the tracks “La Invitación” (2014) and “Tequila” (2020). The former entered the Billboard Latin Rhythm Airplay chart in 2016.

Alejandro Sanz Agrees to New Unorthodox Management Deal

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Alejandro Sanz has a new unconventional management agreement…

The 53-year-old Spanish Grammy-winning singer/songwriter, one of the most iconic and influential artists in Latin music, is starting a new phase in his career with an unorthodox management agreement.

Alejandro Sanz

Sanz, who hasn’t had formal management in place since 2016, will now work with two separate executives, each of them focused on a different area of his career.

On the one hand, Alex Mizrahi, who heads management and promotion company OCESA-Seitrack, will now oversee Sanz’s international management and business. And Iñigo Zabala, the former president of Warner Music Iberia and Latin America, will oversee his recording career and creative output.

“There is strength in numbers,” said Sanz, explaining his decision to work with two separate entities. “I’m excited about this partnership with Álex Mizrahi and Íñigo Zabala. The three of us believe artists should develop in an ideal environment for creation, and I feel this connection between us will result in an evolved management model, where each of us brings his knowledge and experience to reach our common goals.”

With a 25-year trajectory under his belt that includes Spain’s two top-selling albums of all time, Sanz, signed to Universal Music, continues to be a touring and recording powerhouse.

“It’s hard to imagine anyone who hasn’t fallen in love, laughed or cried to an Alejandro Sanz song. The enormous power of his music goes beyond borders, ages and languages,” says Mizrahi, whose company – OCESA-Seitrack — is a subsidiary of Seitrack Management and live event giant OCESA.

On his end, Zabala’s ties to Sanz are tight; as a Warner executive, he signed Sanz to his first major record label deal over 20 years ago, and remained his friend even after Sanz moved to Universal.

“It’s an honor to collaborate again with Alejandro Sanz, whom I consider one of the best composers of all time. His influence on what is Latin music today can be felt everywhere,” said Zabala.

A four-time Grammy winner and 25-time Latin Grammy winner who was also the Latin Academy’s Person of the Year in 2017, Sanz is one of Latin music’s most celebrated and influential artists, both at a musical and political level.

Sanz was long-managed by Spanish manager Rosa Lagarrigue, but the two parted ways in 2016 in a split that ended up in a legal dispute.

Since then, Sanz has not had formal management, but had his own offices and management firm, MOW, which handles Spanish artists Nina Pastori and Pol Granch. Now, Seitrak will also have a hand in their management as well.