La La Anthony is looking to bring new content to television…

The 37-year-old Puerto Rican actress and reality television star has signed an exclusive production partnership with reality producer ITV America.

The deal would allow Anthony to create and produce projects in the urban, music and pop culture space via her LaLaLand label, under the ITV America banner.

Anthony is already developing a hip-hop docuseries that takes an inside look at the business side of New York City’s hip-hop scene with Timbaland and Leftfield Entertainment/ITVA prodco Leftfield Pictures. They also are in development on several other projects that include documentaries and scripted series, as well as true-crime and live-event series.

“I’m beyond excited to be partnering with Leftfield and ITV America,” Anthony said. “I have a long history of working with David George, and I truly feel this company will help bring my ideas to life.”

Added Leftfield Entertainment CEO David George: “I’ve known La La a long time, as a friend and colleague, and she is one of the hardest-working, most driven and connected people in our business. We’re thrilled to be deepening our relationship with La La and to take her inspiring voice and entrepreneurial fierceness to multiple genres and platforms.”

Anthony’s TV credits include the hit Starz series Power, BET’s The New Edition Story and A&E’s Unforgettable. Her film credits include Think Like a Man, Think Like a Man Too, Baggage Claim, Chi-Raq and the upcoming Earnest Dickerson film Double Play. Anthony is also a twice-published, New York Times best-selling author and recently made her Broadway producing debut with the Tony-nominated play Eclipsed, which featured Broadway’s first all-female, all-black cast.