Enrique Iglesias & Influence Media Partners Agree to Major Partnership Deal

Enrique Iglesias has a new influence

The 48-year-Spanish superstar and Influence Media Partners have agreed to a major partnership deal.

Enrique IglesiasInfluence and Iglesias have partnered on the rights management of his pre-2021 recorded music rights, according to a press release, including his independent masters and his Universal recorded music royalties, along with name, image and likeness (NIL) rights to expand future licensing opportunities for the singer.

This marks the first NIL deal for Influence Media, which last year partnered with Black Rock and Warner Music Group for funding and infrastructure.

“My songs hold immense significance for both my fans and me,” Iglesias said in a statement. “I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects.”

“Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us,” added Lylette Pizarro, Influence Media founder/co-managing partner. “For a quarter of a century, he has captivated fans globally with chart-topping and record-breaking hits. From ‘Experiencia Religiosa’ to ‘Hero’ and ‘Bailando’ to ‘I Like It’ and  ‘Be With You,’ there are few artists who come close to accomplishing what Enrique has achieved commercially. He has played a pivotal role in introducing bilingual music to the masses. We couldn’t be more excited to partner with one of the most recognizable figures in modern music.”

“It has been an honor to be part of Enrique’s team for more than two decades,” said John Branca, partner/head of music at Ziffren Brittenham, who represented Iglesias in the deal. “As the most successful Latin artist of all time he is also one of the most accomplished and beloved artists of his generation. Enrique was highly selective in choosing a partner with whom he will enhance his already monumental legacy.”

With a career that spans over three decades, Iglesias is one of the first Spanish-language acts to successfully cross over into the English-language market. He has placed five top 10 hits on the Billboard Hot 100, including “I Like It,” “Tonight (I’m Lovin’ You)” and “Hero.” He’s also placed three top 10 albums on the Billboard 200 (EscapeEuphoria and Sex And Love) and 27 No. 1 hits on the Hot Latin Songs chart.

Currently on the U.S. Trilogy Tour with Pitbull and Ricky Martin, Iglesias most recently scored his eighth No. 1 on the Tropical Airplay chart with his bachata collab “Así Es La Vida” with Maria Becerra. He is set to drop his new album, Final Vol. 2, next year.

Influence Media previously acquired the commercially-released master recording catalog of Blake Shelton for his 2001-2019 output, Future’s song publishing catalog and Puerto Rican songwriter-producer Tainy’s song publishing catalog from 2005-2021, among other investments.

Lopez Illuminates at the American Music Awards

On a high-octane night that showcased the star power of Latino artists, Jennifer Lopez shined brighter than the rest at the 39th Annual American Music Awards.

Jennifer Lopez American Music Awards 2011

In a performance that showed the 42-year-old Puerto Rican-American singer/actress pull away not one, but two layers of her outfit to reveal a barely there, sheer body suit, Lopez stole the show with a medley of her inescapable hits “Papi” and “On the Floor.”

She even started that sizzling performance by psyching out the audience with a faked emotional breakdown while singing the beginning “Until It Beats No More,” similar to the one she reportedly experienced earlier this fall while performing in New Jersey.

A short time after her show-stopping performance, Lopez returned to the stage to accept the award for favorite artist in the Latin music category and reflect on her “amazing” year.

“It’s been up and down and just exciting and overwhelming and so many things,” exclaimed a surprised Lopez, before breaking out the Spanish to thank her Latin-American fans. “Mi gente Latina, por so apoyo siempre, por todo su amor, por todo. Gracias! I love you!”

But Lopez wasn’t done rockin’ the AMA stage! She returned one last time to perform with Will.i.am on his new solo song “T.H.E. (The Hardest Ever).” For the Black Eyed Peas member, debuting a solo song at the American Music Awards with a ponytailed Lopez in a blacklight-inspired performance is extra special.

“I collaborate in the Peas all the time, but this is the first time I’ve ever done big collaborations with big-name artists on my solo projects,” he told Rolling Stone before the show. “So it means a lot that J. Lo’s even considered performing with me, that’s dope. She’s great.”

Bruno Mars was the night’s only other Latino winner. He took home the award for favorite pop/rock male artist.

Meanwhile, Pitbull and Marc Anthony performed their hit song “Rain Over Me;” Enrique Iglesias performed a mash-up of his new single “I Like How It Feels” with the PG-version of “Tonight I’m Lovin’ You;” and Christina Aguilera joined Maroon 5 to perform “Moves Like Jagger.”