Pitbull Partners with Echelon Fitness for New Content & More

Pitbull is workin’ on his fitness dealings…

The 40-year-old Cuban rap superstar and entrepreneur has been named a new partner in Echelon Fitness, the upstart fitness brand known for their line of spin bikes, fitness mirrors, treadmills and rowers.

Pitbull

Pitbull is teaming up with Echelon to unveil a host of new content on the Echelon website and Echelon Fitness app.

Among the new projects: Pitbull will write a new “anthem” for Echelon that the company says will “inspire members, and get the world moving and feeling good.”

It’s not just for a campaign though – Pitbull says the Echelon anthem will be released as a single on his new album, and says he’ll be playing it on his upcoming “I Feel Good” tour. Expect to hear the new upbeat track on Echelon commercials as well.

Echelon, known for its Peloton-style spin bike (currently shipping faster than a Peloton by the way) will also unveil a special “Ride with Pitbull” channel, with themed rides featuring music from the rapper along with his frequent collaborators (expect Jennifer Lopez, Daddy Yankee, Marc Anthony and Becky G to be on the class playlists). Echelon says you’ll also have the ability to ride with Pitbull himself, in classes created and taught by his dancers. It’s unclear if Mr. 305 will actually pop up on screen riding a bike, but Echelon has confirmed that Pitbull’s lead dancer, Jenny Valdes, will be one of the featured instructors.

The final piece of the partnership will be exclusive Pitbull merch and a co-branded Pitbull spin bike, to be released on the Echelon website. Though details of the merchandise haven’t been released, it’s likely to include athleisure wear, water bottles and other accessories to help you reach your fitness goals.

“It is truly an honor to partner with Echelon Fitness,” says Pitbull, in a press release. “With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you but that makes me feel good, Dale!”

“Learning Pitbull was a fan of our product and our community was humbling,” adds Lou Lentine, President and CEO of Echelon Fitness. “Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!”

Find out more about the new partnership at EchelonFit.com.

Anitta to Perform at This Year’s Latin American Music Awards

Anitta will be bringing the heat to the Latin AMAs

Telemundo has announced the second wave of performers to take center stage at the 2021 Latin American Music Awards next month, with the 27-year-old Brazilian singer/songwriter making the list.

Anitta

Anitta joins a roster of new additions to the lineup that includes Carrie Underwood, Juanes, Manuel Turizo, Pitbull, Ricky Martin, Wisin, Yandel, Ziggy Marley, Alaina Castillo, Cami, Carlos Rivera, Juhn, Mariah Angeliq, Natanael Cano, Sofía Reyes and Yendry.

Underwood will join David Bisbal for their first-ever television performance of “Tears of Gold,” Ricky and Carlos Vives, as well as Ziggy and Maluma, will present their upcoming collaborations, Juanes will serenade fans with a new song from his soon-to-be-released album, and Karol G will take the stage with Mariah Angeliq for an exclusive TV premiere, to name a few.

They join the first wave of performers, which included Ana Bárbara, Banda MS de Sergio Lizárraga, Camilo, Carlos Vives, Bisbal, Eslabon Armado, Gerardo Ortiz, Joss Favela, Karol G, Los Dos Carnales, Maluma, Myke Towers, Nicky Jam, Piso 21 and a special tribute to the late Regional Mexican singer-songwriter Joan “El Poeta del Pueblo” Sebastian.

Following safety protocols to protect the health and safety of all involved, the 2021 awards show will honor some of the most influential Latin artists of today, as voted by fans in 25 categories including pop, urban, tropical, regional Mexican, and the newly added favorite virtual concert.

The 2021 Latin AMAs, hosted by actress Jacqueline Bracamontes, will air at 7:00 pm ET on Thursday, April 15, from the BB&T Center in Sunrise, Florida, via Telemundo and will broadcast simultaneously on Universo and throughout the Americas on Telemundo Internacional.

Pitbull Becomes Part Owner of New NASCAR Team Trackhouse Racing

Pitbull is dealing with a new type of track

New NASCAR team Trackhouse Racing has brought on the 40-year-old Cuban American rapper/singer, known also as Mr. Worldwide, as an ownership partner for the organization, which will make its debut next month at the Daytona 500.

Pitbull

Trackhouse made the announcement with a video on Twitter in which the Grammy winner is featured dancing to an “I believe we will win” chant. He also holds signs that say: “Knuckle Up,” “Fight Hard” and “Buckle Up.”

Pitbull joins NBA Hall of Famer Michael Jordan as celebrity owners entering NASCAR this year. Jordan is a part owner of 23XI Racing with Denny Hamlin.

“I’ve been a fan of the NASCAR story since the movie Days of Thunder,” Pitbull said in a statement. “We are going to show the world NASCAR is not only a sport but a culture.”

Trackhouse was launched late last year by former driver Justin Marks, who struggled to find a charter that guarantees entry into every Cup Series race on the schedule. He ultimately leased one from Spire Motorsports to get his organization on the grid.

The team has hired Mexican driver Daniel Suarez for the No. 99 Chevrolet, but it will not be NASCAR’s first pairing of a Latino driver and team owner. Juan Pablo Montoya, a Colombian, drove for Chip Ganassi Racing when it was part owned by Felix Sabates, a Cuban.

Chesca Teams Up with De La Ghetto for Steamy “Como Tu Me Querias” Remix

Chesca is getting a Ghetto-fabulous assist…

Only three months after releasing “Como Tu Me Querias,” the Puerto Rican singer has joined voices with De La Ghetto for a saucy remix.

Chesca x De La Ghetto

The track tells the story of a good girl whose looks are deceiving and falls for the bad boy in town. Cue De La Geezy, the bad boy, who brings his distinguishable voice and seductive lyrics to the track.

“Como Tu Me Querias” is an infectious, uptempo reggaeton with hints of old-school perreo and dancehall melodies.

The music video, filmed by Mimi Labisi of Stellarhead in LA, shows both artists’ onscreen chemistry in a futuristic and vibrant setting. Chesca is also seen flaunting her killer dance moves.

 

Chesca, who’s a two-time nominee at the 2021 Premio Lo Nuestro, crowned Billboard’s Latin Airplay chart on December 12, 2020, with her Pitbull and Frankie Valli-assisted “Te Quiero Baby.”

Jencarlos Canela Teams Up with Pitbull for Dancetastic Single “Cosita Linda”

Jencarlos Canela has a new pretty little thing

The 32-year-old Cuban American singer/actor has joined voices with Pitbull for the high octane single “Cosita Linda.”

Jencarlos Canela

The track, penned by Jencarlos and Cuban newcomer Lenier, tells the story of a man who’s out to conquer the girl of his dreams.

“Everything that’s yours is for me/ I’ll give you whatever you want/ Everything that’s mine is for you/ We’ll do whatever you want,” the catchy chorus says in Spanish.

In true Miami fashion, the song, helmed by producers IAmChino and Mauro and released under Pitbull’s record label Mr. 305 Records, is almost four minutes of pure fiesta, fusing Cuban rumba, sensual reggaeton and romantic flamenco guitar riffs.

A music video directed by David Rousseau features both artists having the time of their lives in the heart of the Miami nightlife and beaches.

In addition to “Cosita Linda,” Pitbull is a three-time nominee at the 2021 Premio Lo Nuestro, and Jencarlos will soon premiere his next movie alongside Kevin Hart.

Anitta Launching Her Own Podcast, “Anitta and Friends” via LiveXLive Media’s PodcastOne

Anitta is (pod)casting a wider net…

The 27-year-old Brazilian singer-songwriter, who has proven to be as amusing in conversation as she is when performing, will now have her own podcast.

Anitta

Titled Anitta and Friends, the podcast will launch this quarter and will feature a wide array of guests in discussions that’ll be rooted in music.

The show is part of an exclusive podcast deal Anitta inked with podcast platform PodcastOne, which will also produce the show.

The platform, a subsidiary of LiveXLive Media, is also home to Pitbull’s From Negative to Positive podcast and The Adam Carolla Show, among many others.

Anitta’s debut season will include 12 episodes featuring “intimate, insightful” conversations with celebrities from around the world.

The podcast will also be streamed as a vodcast (video podcast) on the LiveXLive platform.

“The addition of world-class talent and beloved music star Anitta to the PodcastOne family of programming is a thrill for us,” said Kit Gray, president of PodcastOne. “With the rise of powerful female voices being heard … we know that we are the perfect home for Anitta’s podcast.”

Anitta is currently working on an album in English, Portuguese and Spanish, set for release on Warner Records under a new deal inked last summer. The Brazilian star has more than 91 million social media followers across platforms, which should help fuel her podcast, a medium that is still largely untested among Latin artists.

Aside from Pitbull, J Balvin hosted Made in Medellín a year ago, an eight-part podcast about life in his hometown that was produced by Spotify. Most recently, Nicky Jam began to record a podcast where he interviews friends and artists, including reggaetón superstars, but the show hasn’t debuted yet.

Gloria Estefan to Perform at ‘Nurse Heroes Live’ Benefit Virtual Concert on Thanksgiving

Gloria Estefan is giving special thanks to some of our frontliners…

The 63-year-old Cuban singer will be among the entertainers honoring nurses in a star-studded benefit virtual concert on Thanksgiving.

Gloria Estefanria

Nurse Heroes has announced that the concert called Nurse Heroes Live will stream on the organization’s YouTube and Facebook pages along with LiveXLive on November 26 at 7:00 pm EST.

The benefit will provide money for a variety of programs including scholarships for nurses and their children.

Estefan joins a lineup of performers that include Stevie Wonder, Celine Dion, Josh Groban, Black Eyed Peas, Pitbull, The Wailers, Carole King, Maluma and Andrea Bocelli.

Whoopi Goldberg will host the concert with special appearances by Oprah Winfrey and Billy Crystal.

Taylor Swift will donate a signed collectible edition “Folklore” guitar, which will be auctioned for the benefit of the Nurses Heroes Foundation.

The nurses of New York’s Northwell Health will be the first beneficiaries of the concert. The event will also showcase 50 nurses from the hospital in an ensemble performance with several celebrities.

The concert will be produced by Emilio Estefan and Times Square Live Media.

Maluma to Appear on Telemundo’s Pre-Billboard Latin Music Awards Special “Detrás de la Fama”

Maluma is about to get deep…

Telemundo has announced extensive coverage for the 2020 Billboard Latin Music Awards, with three television specials surrounding the highly anticipated ceremony set to take place Oct. 21, including one featuring the 26-year-old Colombian superstar.

Maluma, MichelobULTRA

Detrás de la Fama will air on October 17 at 10:00 pm ET and will feature exclusive and in-depth interviews with some of the stars of the Billboard Latin Music Awards, including Maluma, PitbullCarlos Vives and Becky G.

La Alfombra de Premios Billboard will air live on October 21 at 7:00 pm ET, showcasing the arrival of the stars on the red carpet.  For the first time in its history, La Alfombra will also feature musical performances with Dalex and Dímelo Flow set to perform.

To wrap up the 2020 Billboard Latin Music Awards coverage, Billboard: Acceso VIP will broadcast after the awards ceremony at 11:35 p.m. ET to present exclusive behind-the-scenes footage of the awards show.

The complete list of finalists was announced earlier this year, with Bad Bunny and Ozuna leading the list with 14 mentions each. Daddy Yankee and J Balvin both have 12 finalist mentions; Anuel AA has 11; and Farruko has 10. See the complete list of finalists here.

Jessie Reyez to Perform at This Year’s Billboard Latin Music Awards,

Jessie Reyez is celebrating her Latin roots…

The 29-year-old Colombian-Canadian singer and Grammy nominee will perform at this year’s Billboard Latin Music Awards, which are less than a month away.

Jessie Reyez

 

Reyez joins a roster of newly confirmed A-list artists set to perform at the Billboard awards show.

Reyez joins a roster of new additions to the lineup that includes Anuel AA, Banda MS, Carlos Vives, Chesca, Daddy Yankee, Kendo Kaponi, Luis Fonsi, Manuel Turizo, Pablo Alborán, Paulina Rubio, Pitbull, Rauw Alejandro, Raymix, Reik, and Yandel.

They join the previously announced performers Armando Manzanero, Black Eyed Peas, Farruko, Gente de Zona, Gerardo Ortiz, Jesse & Joy, Maluma, Myke Towers, Ozuna, Sech, and Wisin.

The 2020 BLMAs, led by top finalists Bad Bunny and Ozuna, are the only awards show to honor the most popular albums, songs, and performers in Latin music, the awards are determined by the actual sales, streaming, radio airplay, and social data that informs Billboard‘s weekly charts during a one-year period from the rankings dated February 2, 2019, through this year’s January 25 charts.

The event is coinciding with Billboard’s Latin Music Week 30th anniversary, a three-day virtual experience dedicated to Latin music, culture, and entertainment, The Billboard Latin Music Awards 2020 will broadcast live from the BB&T Center in Sunrise, Florida on October 21 via Telemundo.

For more information and to RSVP for Latin Music Week, visit BillboardLatinMusicWeek.com.

Juan Archuleta is Bellator’s New Bantamweight Champion

Juan Archuleta is officially a world titleholder…

The 33-year-old Spanish and Mexican American mixed martial artist, who has stayed mostly under the radar during a successful run that extends back half a decade, scored his highest-profile win in the main event of Bellator 246, defeating previously unbeaten Patchy Mix by unanimous decision to earn the vacant bantamweight championship.

Juan Archuleta

Archuleta (25-2) has won 19 of his past 20 bouts; his only loss during the run was a decision loss to two-division champion Patricio Freire a year ago. Freire, known as “Pitbull,” was defending his featherweight belt that night in the first round of the Bellator World Grand Prix tournament.

But now Archuleta finally wears a belt.

Two judges scored Saturday’s bout 48-47 and the other had it 49-46.

“Oh, my God,” Archuleta told Bellator’s John McCarthy in his post-fight interview inside the cage. “My family, John, they deserve this. My teammates, they deserve this, man. My country, Spain, where my ancestors come from, the fighting Spaniards, the conquistadors, they deserve this. They have fighting spirit. It shows in me.”

Archuleta, fighting out of Hesperia, California, had a rough first round and a half as Mix, who had finishes in each of his first three Bellator fights, repeatedly seized dominant grappling positions, threatening finishes.

But Archuleta persevered. He took control in Round 3 with body shots complemented by slick footwork. That kept him at long range, where Mix could no longer make the fight a grappling contest. For the rest of the fight, Archuleta was consistently first in launching strikes, and his incessant movement left Mix (13-1), a 27-year-old fighting out of Albuquerque, New Mexico, often swinging at air.

In Round 5, Archuleta sealed the deal, slowing Mix with a relentless attack of body punches. That secured for Archuleta a Bellator bantamweight title that had been vacant since Kyoji Horiguchi surrendered the championship last November while recovering from an injury.