The video features Lopez, Mike Tirico, Renée Elise Goldsberry, Amber Ruffin, Padma Lakshmi, Drew McIntyre, José Díaz-Balart, Dr. Jackie Walters, and BD Wong.
NBCU launched its “Plan Your Vaccine” initiative last month, building on 2020’s “Plan Your Vote” campaign. The aim: to promote the company’s all-in-one online tool for users to help make a vaccine appointment, learn about eligibility and more. It also can send eligibility/vaccine location alerts and updates to viewers’ phone or email based on their state.
The company plans to release more “Plan Your Vaccine” PSAs during the week, including a Spanish one Lopez, Díaz-Balart, Jessica Carrillo, Ángel Garza, Jorge Bernal, Adamari López, Carlos Adyan, Stephanie Himonidis, Antonio Texeira, Ana Jurka, Vanessa Claudio and Aylín Mújica.
NBCUniversal will launch a new series of its popular The More You Know PSAs that tackle systemic racism and speak up for social justice, equality and equity, with the 38-year-old Cuban American actress and Brooklyn Nine-Nine star among the artists taking part.
Fumero joins a roster of NBC talent that includes Dulé Hill, James Roday Rodriguez and Kelly Clarkson, among others.
The campaign was developed in collaboration with social and racial justice organizations Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, the National Action Network and the National Urban League, and focuses on standing up against injustice, teaching children about equity, and the importance of voting and completing the census, especially for how it impacts the Black community and communities of color.
The campaign kicked off this week on NBC’s Todaywith a spot on teaching children about inclusion and acceptance. The campaign will be rolling out over the next few weeks, with spots now available on TheMoreYouKnow.com and YouTube.
The More You Know site also includes comprehensive resources and educational guides.
“For over 30 years, ‘The More You Know’ has sought to bring light to the nation’s most pressing social issues,” said Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal, “and we hope this new iteration will continue to educate, encourage and inspire people of all ages to take an active role in improving the world we live in.”
In addition to Fumero, Hill, Roday Rodriguez and Clarkson, stars participating in the campaign include: Carlos Adyan (En Casa con Telemundo), Freema Agyeman (New Amsterdam), Notah Begay III (NBC Sports), Gizelle Bryant (The Real Housewives of Potomac), Kandi Burruss (The Real Housewives of Atlanta), Victor Cruz (E! News), Dexter Darden (Saved by the Bell), Ester Dean (Songland), Ryan Eggold (NewAmsterdam), Soleil Moon Frye (Punky Brewster), Damon Hack (Golf Channel), Zuri Hall (Access Hollywood), Ana Jurka (“En Casa con Telemundo and Titulares y Más), Aneudy Lara (100 Días Para Enamorarnos), Howie Mandel (America’s Got Talent), Christopher Meloni (Law & Order: Organized Crime), Wendy Osefo (The Real Housewives of Potomac), Jeimy Osorio (Telemundo), Nina Parker (E! News’ Nightly Pop), Nichole Sakura (Superstore), Jocko Sims (New Amsterdam), Chris Sullivan (This Is Us”), Justin Sylvester (E! News’ Daily Pop), Elyfer Torres (Enemigo Íntimo) and Reno Wilson (Good Girls).