Jenna Ortega’s “Beetlejuice 2” Upcoming Performance Among Fandango’s Most Anticipated of 2024

It appears Americans can’t wait to see Jenna Ortega’s next performance…

Fandango has released its list of the most-anticipated wide-release movies in 2024, with the 21-year-old Mexican American actress and Wednesday star’s Beetlejuice 2 making the Top 5 on several lists.

Jenna OrtegaOrtega is starring in the sequel to the popular film Beetlejuice, which Michael Keaton and Winona Ryder.

She’ll portray the daughter of Ryder’s returning character, Lydia. It’s one of the most anticipated new performances on the big screen, coming in at No. 2 behind Lady Gaga’s performance as Harley Quinn in Joker: Folie à Deux.

Beetlejuice 2, meantime, ranks No. 1 on the most anticipated horror/suspense/thriller and comedy in 2024. In addition, it comes in at No. 2 on Fandango’s most anticipated wide-release of 2024.

But Ortega isn’t the only Latinx artist to make Fandango’s list…

Pedro Pascal comes in at No. 5 on the list of most anticipated new performances on the big screen for his role in Gladiator 2.

The 48-year-old Chilean actor’s role in the sequel to the epic historical drama Gladiator remains a mystery.

Fandango, the NBCUniversal-owned digital movie brand surveyed 8,000 ticket buyers about the titles they’re most looking forward to, and also gauged their mood heading into next year. About 81% of respondents say they are more excited about films in 2024 than they were heading into 2023, with 88% declaring their intention to go to multiple films.

Here are the full results from Fandango’s 2024 Most Anticipated Movies Survey:

2024’s Most Anticipated Wide-Release Films:
Deadpool 3
Beetlejuice 2
Ghostbusters: Frozen Empire
Dune: Part Two
Venom 3
Despicable Me 4
Inside Out 2
Lord of the Rings: The War of Rohirrim
Gladiator 2
A Quiet Place: Day One

Most Anticipated New Performances on the Big Screen:
Lady Gaga as Harley Quinn in Joker: Folie à Deux
Jenna Ortega in Beetlejuice 2
Ariana Grande as Glinda in Wicked Part 1
Chris Pratt as Garfield’ in the new Garfield Movie
Pedro Pascal in Gladiator 2

Most Anticipated Heroes:
Hugh Jackman as Wolverine in Deadpool 3
Ryan Reynolds as Wade Wilson in Deadpool 3
Steve Carell as Gru in Despicable Me 4
Tom Hardy as Eddie Brock in Venom 3
Jack Black as Po in Kung Fu Panda 4

Most Anticipated Villains:
Michael Keaton as Beetlejuice in Beetlejuice 2
Lady Gaga as Harley Quinn in Joker: Folie à Deux
Joaquin Phoenix as Arthur Fleck in Joker: Folie à Deux
The Aliens from A Quiet Place: Day One
Austin Butler as Feyd-Rautha in Dune: Part Two

Most Anticipated Action/Adventure (Non-Superhero) Movies:
Ghostbusters: Frozen Empire
Dune: Part Two
Lord of the Rings: The War of Rohirrim
Gladiator 2
A Quiet Place: Day One

Most Anticipated Family Movies:
Despicable Me 4
Inside Out 2
Kung Fu Panda 4
Mufasa: The Lion King
Garfield

Most Anticipated Comedies:
Beetlejuice 2
Ghostbusters: Frozen Empire
Bad Boys 4
Mean Girls
Wicked Part 1

Most Anticipated Superhero Movies:
Deadpool 3
Venom 3
Joker: Folie à Deux
Transformers One
Godzilla x Kong: The New Empire

Most Anticipated Horror/Suspense/Thrillers:
Beetlejuice 2
Alien: Romulus
Nosferatu
Twisters
The Watchers

Most Anticipated Theatrical Genres:
Action/Adventure
Comedy
Superhero/Comic Book
Drama
Animated/Family

Netflix Renews “Queer Eye,” Starring Karamo Brown, for Ninth Season

Karamo Brown is keepin’ his Eye on the prize…

Netflix has renewed Queer Eye, starring the 43-year-old half-Cuban American television host, reality television personality, author, actor and activist, for a ninth season.

Karamo BrownThe ninth season will switch locations to Las Vegas after Season 8 will be once again set in New Orleans. Season 8 will premiere on January 24, 2024.

In addition to Brown, Jonathan Van Ness, Antoni Porowski and Tan France are expected to return for Season 9. Bobby Berk announced his departure from the series earlier in the day.

Queer Eye is produced by Scout Productions and ITV Entertainment.

Brown serves as the culture expert on Queer Eye.

He began hosting an eponymous talk show titled Karamo for NBCUniversal in September 2022.

Peacock Now Streaming Gina Torres’ “Suits” Spin-off “Pearson”

Gina Torres is suiting up for Peacock…

Peacock is hoping to drive viewership to Pearson, the short-lived Suits spin-off starring the 54-year-old Cuban American actress, after the latter became a surprising hit on Netflix this summer.

Gina TorresThe NBCUniversal streamer has officially added the show, which starred Torres as her Suits character Jessica Pearson, to its service. The hope: that new Suits fans may discover the spinoff as well, which isn’t available on Netflix.

Pearson ran for one season on the cable network in 2019 but was canceled a month and a half after its season ended.

Pearson centered on Torres’ powerhouse lawyer as she enters the dirty world of Chicago politics.

It also stars Bethany Joy Lenz, Morgan Spector, Chantel Riley, Simon Kassianides, Eli Goree and Isabel Arraiza.

Pearson originated on Suits, whose Season 7 finale served as a backdoor pilot for the spinoff.

The offshoot, which hailed from Universal Cable Productions, was executive produced by Suits creator and EP Aaron KorshSuits EP Daniel Arkin, who served as showrunner; Torres; and Suits executive producers Doug Liman, David Bartis and Gene Klein of Hypnotic.

The move will see NBCU try and win over some Netflix subscribers who may have binged (or be binging) parent show Suits, which has spent six weeks on top of the Nielsen charts.

Earlier this summer, the series broke a Nielsen streaming record for acquired programming; it drew 3.1B viewing minutes during the week of June 26 to July 2 across Netflix and Peacock. The first season of the show was also watched for 27.7M hours in the w/c June 19 after being added to Netflix and stayed in that streamer’s top ten for a number of weeks.

Mario Lopez to Co-Host This Year’s Rose Parade

Everything’s comin’ up roses for Mario Lopez.

The 49-year-old Mexican American actor/television personality will co-host NBC’s live broadcast of the 134th Rose Parade with Ana Gasteyer.

Mario LopezLopez, who returns as co-host for the second consecutive year, and American Auto star Gasteyer will lead the network’s coverage of the annual event from 11:30-1:00 pm ET (8:30-10:00 am PT) on Monday, January 2 in Pasadena, CA.

The parade will also be livestreamed on Peacock.

This will be NBC’s 96th year broadcasting the Rose Parade, beginning on radio in 1927 and then televising the annual event beginning in 1954.

Former Arizona congresswoman and gun violence survivor and prevention advocate Gabby Giffords will serve as the 2023 Grand Marshal of the parade, which is themed “Turning the Corner.”

The parade begins with a B-2 Spirit flyover and features floral covered floats, performers, marching bands, equestrian teams and more.

The Rose Parade is produced by LX.TV, a production unit of the NBC Owned Television Stations.

Lopez, a two-time Emmy winner, is host of Access Hollywood and Access Daily with Mario & KitHe’s known for his starring role on the hit teen series Saved By the Bell and appeared and produced two seasons of the Saved By The Bell reboot for NBC’s Peacock. Lopez, who is under an overall development deal with NBCUniversal, recently appeared on NBC’s This is Us and CW’s Jane the Virgin.

Adrienne Bailon-Houghton to Co-Host NBCUniversal’s Revived “E! News”

Adrienne Bailon-Houghton is ready to start spreading the news…

NBCUniversal cable network is bringing back its long-running franchise E! News after a two-year break, with the 38-year-old Puerto Rican and Ecuadorian American actress, singer and television personality to serve as a co-host.

Adrienne Bailon HoughtonBailon-Houghton, who recently signed a talent deal with NBCUniversal,will be joined by Justin Sylvester, on the show, which will debut on November 14 at 11:30pm.

John Redmann, who was the executive producer of CBSThe Talk for 10 years, and John Pascarella, who was co-executive producer of Maury, will exec produce the nightly show.

In 2020, E! News became a morning show and after going on an indefinite hiatus in March 2020 as a result of the pandemic, it was canceled in August 2020 with its operation moving online as a web news service.

The show, which covers celebrity news and gossip as well as film and television news, is best known for being hosted by Ryan Seacrest. The new iteration will have an “emphasis on celebrity-friendly, fact-based reporting and serve as a platform for personalities to connect with their fans”.

It’s the latest shift at E!, which recently canceled Daily Pop and Nightly Pop, leading to the departure of production staff on those shows.

“E! News has a long history of entertainment news excellence, and we are excited to bring the show back and continue its legacy,” said Tracie Wilson, EVP, NBCUniversal Syndication Studios and E! News. “John Redmann and John Pascarella are strategic, respected executive producers with stellar reputations and Justin and Adrienne are charismatic, seasoned hosts with a genuine interest in pop culture. This is the perfect team to bring a fresh take to this franchise.”

Bailon-Houghton was the first Latina daytime talk show host on English-language television on the recently canceled daytime series The Real. In addition to hosting The Real, Bailon-Houghton has her own YouTube channel, All Things Adrienne, hosts design show House to Home on CleoTV, and was a contestant on Fox’s The Masked Singer in 2019.

Adrienne Bailon-Houghton Strikes Talent & Development Deal with NBCUniversal Television & Streaming 

Adrienne Bailon-Houghton is ready for primetime…

The 38-year-old Puerto Rican and Ecuadorian American actress, singer and television personality is moving into primetime television with a talent and development deal at NBCUniversal.

Adrienne Bailon HoughtonBailon-Houghton, the first Latina daytime talk show host on English-language television on the recently canceled daytime series The Real, has struck the deal with NBCUniversal Television and Streaming and it includes unscripted opportunities across its networks and streaming service Peacock to serve as host and/or producer.

NBCUniversal has struck similar talent deals with the likes of Miley Cyrus and Meghan Trainor.

In addition to hosting The Real, Bailon-Houghton has her own YouTube channel, All Things Adrienne, hosts design show House to Home on CleoTV, and was a contestant on Fox’s The Masked Singer in 2019.

She began her career as a member of R&B girl group 3LW and later became a member of pop group the Cheetah Girls. She has also acted in series That’s So Raven and Raven’s Home and movies like Coach Carter.

“I’ve had some incredible opportunities throughout my career, and many of my favorite moments have come from stepping into a hosting role,” said Bailon-Houghton. “From co-hosting The Real to whatever the future holds, these are the opportunities that I thrive for. I’m thrilled to have the support of the incredible team at NBCU as I continue to grow in my career and couldn’t be more excited for what’s to come.”

“We’ve long admired Adrienne’s talents and been so impressed with how she has been able to connect and relate with her audience,” added Tomii Crump, Head of Unscripted Casting and Talent, NBCUniversal Television and Streaming. “We’re looking forward to aligning her with projects where she can really thrive and show all that she has to offer.”

Hernán Barangan Selected for 2022-23 Class of the NBC TV Writers Program

Hernán Barangan has the write stuff…

The half-Salvadoran American writer, filmmaker and leukemia has been selected for the 2022-23 class of the NBC TV Writers Program.

Hernán Barangan The program, formerly known as Writers on the Verge, was created in 2005 to prepare diverse, emerging writers for careers in television, The program is hosted by NBCU Launch, the umbrella brand that houses the diversity, equity and inclusion efforts across NBCU’s television portfolio.

Barangan was diagnosed with leukemia as a teenager and while undergoing radiation therapy, fell in love with movies as a way to escape. He graduated from high school and cancer the same year and in the following decade would discover that storytelling is about facing your fears. Since then, Barangan, who is of Salvadoran and Filipino descent, has built a career that spans screenwriting, VR and documentaries. He directed and starred in Cancer Rebellion, a documentary executive produced by Roger Daltry of the Who, and interviews 100 young adult cancer patients across the United States.

The 2022-23 class of eight was chosen out of 2,100 applicants.

Over the next eight months, the new class will develop an original pilot under the guidance of NBCUniversal programming executives. They will also participate in weekly workshops that will include writing intensives, mock showrunner meetings and personal branding sessions. At the conclusion of the program, they’ll be considered for available writing assignments on shows airing on NBCU Television and Streaming networks and streaming platforms as well as USG-produced series.

While the primary objective of the program is to prepare writers to be staffed on a scripted series, the ultimate goal is to develop the next generation of showrunners and content creators, according to NBCU Launch. Recent success stories include alumni Debby Wolfe, showrunner and co-creator of NBC’s upcoming comedy Lopez vs. Lopez for Universal TelevisionClaudia Forestieri, creator and executive producer of HBO Max’s Gordita Chronicles; and Justin Hillian, showrunner and executive producer of Showtime’s The Chi.

All of the writers from the most recent 2020-21 class have been staffed on series following the completion of the program with several on NBC or Universal Studio Group-produced shows: Cristina Boada on NBC’s The Endgame and now The Blacklist, Hakim Hill on upcoming Peacock and USG’s Hysteria!, Eric Glover on The CW’s Tom SwiftSujana Gowni on Netflix’s The Henna Artist and now Apple TV+ and USG’s The White Darkness, Julian Johnson on Netflix’s The Beast in Me and now on Peacock and USG’s Bel-Air, Shawn Parikh on NBC’s Night CourtHussain Pirani on CBS and USG’s FBI: International and Kim Tran on Netflix’s Space Force.

Here are the bios of the 2022-23 NBC TV Writers Program class:

EMMAN SADORRA
Emman Sadorra is a second-generation Filipino-American queer writer drawn to telling stories about the complexities of identity and finding humor in unexpected places. Sadorra has worked in TV development and been a showrunner’s assistant, working on NBC comedies “I Feel Bad” and “Kenan” as well as ABC’s “Black-ish.” More recently, Sadorra has written for the revival of Nickelodeon’s iconic show “Blue’s Clues & You.” He is currently seeking representation.

IDA YAZDI
Ida Yazdi is an Iranian-American writer raised between Isfahan, Iran and Birmingham, Ala. Her work often explores themes of cultural identity, alienation and otherness. She builds narratives that examine both the humor and pain that comes with starting over in life, specifically through the lens of Muslim and Middle Eastern women. Her pilot, “Andi, Today,” was also featured on the 2021-22 Muslim List, created in partnership with the Black List, Muslim Public Affairs Council (MPAC) and Pillars Fund to highlight the best unproduced scripts from Muslim writers. Yazdi was accepted into the Writers Guild Foundation’s Writers’ Access Training Program, Women in Film Writers Mentorship Program, and the STARZ #TakeTheLead Writers’ Intensive. The Columbia graduate previously worked as a script coordinator for several shows, including Apple TV+’s “City on Fire” and HBOMax’s “The Girls on the Bus.” She is currently seeking representation.

HERNÁN BARANGAN
Hernán Barangan was diagnosed with leukemia as a teenager and while undergoing radiation therapy, fell in love with movies as a way to escape. He graduated from high school and cancer the same year and in the following decade would discover that storytelling is about facing your fears. Since then, Barangan, who is of Salvadoran and Filipino descent, has built a career that spans screenwriting, VR and documentaries. He directed and starred in “Cancer Rebellion,” a documentary executive produced by Roger Daltry of the Who, and interviews 100 young adult cancer patients across the United States. He is repped by Echo Lake Entertainment.

AURORA FERLIN
Aurora Ferlin is a writer of Belgian and Rwandan descent who grew up on the outskirts of Brussels. With a background in journalism, she’s passionate about putting a spotlight on marginalized voices. Her work often explores themes of social justice, involving issues of race, crime, class and their intersections. Her feature screenplay, “Vilomah,” was a quarterfinalist in 2020 for the prestigious Academy Nicholl Fellowship, an international screenwriting competition created by the Academy of Motion Picture Arts and Sciences. Most recently, she wrote the Lifetime movie “She Went Missing,” which premiered in April 2022, and pilot episodes of “Mahogany Sunset” and “A New Day,” the first scripted podcasts under Hallmark’s Mahogany banner. Her other work includes feature documentary “Jim Brown’s Amer-I-Can Dream,” about NFL Hall of Famer Jim Brown and his work with at-risk youth that earned a Best Documentary nominee at the American Black Film Festival. Outside of writing, Ferlin has worked closely with community activists and at-risk youth in Los Angeles to end the cycle of gun violence and youth incarceration. She is currently seeking representation.

AMELIA SWEDEEN
Amelia Swedeen was born and raised in Madison, Wisc., where she was known as her high school’s resident documentarian and disability advocate. Swedeen studied Film Production at USC’s School of Cinematic Arts, but TV writing quickly became her favorite medium for telling stories that elevate disabled, neurodivergent and queer identities. Swedeen considers herself to be a TV fan just as much as she is a writer, and she once made a live appearance in cosplay on “Talking Dead” (her first and last time in front of the camera). Swedeen has been on the support staff of six shows, most recently the second season of “Power Book IV: Force,” for which she is co-writing the finale. She is repped by Writ Large.

VARTA TOROSSIAN
Varta Torossian is a multicultural writer-director with roots in Eastern Europe and the Middle East. She traveled the world with a dance company until landing in New York. Torossian decided to pursue a career in screenwriting despite barely speaking English. In just a few years, she was able to earn two master’s degrees in directing and screenwriting. The AFI graduate went on to write and direct several award-winning short films while her feature scripts have been finalists at Final Draft’s Big Break, ScreenCraft and Cinequest. Torossian has worked across many genres on TV shows, feature films, documentaries and unscripted programming. Her stories always feature misfits, outsiders and renegades who, just like her, straddle many identities. Torossian is currently seeking representation.

TOMMAR WILSON
Tommar Wilson is a Kansas-born military brat who spent 20 years as an actor in multiple Broadway productions, including “Hamilton,” “Hair” and the vampire musical “Lestat.” He has also appeared on-screen in “Boardwalk Empire,” “Instinct” And “The Good Fight,” among others. As a writer, Wilson creates family drama featuring grounded characters navigating life through heightened, and sometimes fantastical, realities. He is particularly focused on telling stories that center gay Black protagonists, and exploring important issues such as mental health, addiction and the elusive human connection, while leaving plenty of room for joy and humor. He earned a quarterfinalist honor in the Academy of Motion Picture Arts and Sciences’ prestigious Nicholl Fellowship for his original feature screenplay, “Up, Up, and Away!,” and has been honored by other fellowships and contests for his pilots “Romance Is Dead,” “Chorus Boy” and other original works. Wilson is a graduate of the Carnegie Mellon University School of Drama, and the UCLA Professional Program in TV Drama Writing. He is currently seeking representation.

WILLIAM YU
William Yu is a Korean-American screenwriter based in Los Angeles via Philadelphia, Hong Kong, Boston and New York. After creating #StarringJohnCho, the viral phenomenon that sparked a global conversation about Asian-American representation, he left his advertising career behind to write subversive stories that wink at you with a hopeful smile. His feature romantic comedy, “It Was You,” was selected to the annual Black List and is currently in development with “Crazy Rich Asians” director Jon M. Chu attached as an executive producer. Yu’s dramedy pilot, “Good Boy,” was selected for the 2020 Sundance Episodic Makers Lab and named to the 2020 CAPE List as a top screenplay by an AAPI writer. He is repped by Bellevue and APA.

Amazon Acquires Jennifer Lopez-Produced Skydance TV Series “Backwards in Heels”

It’s a moment of heels-ing for Jennifer Lopez.

Amazon has acquired the Skydance TV series Backwards in Heels, produced by the 52-year-old Puerto Rican superstar, off the table.

Jennifer LopezThe series will be written and directed by Richard LaGravenese and follows the aspirational and timeless story about the glamorous women living at the Barbizon Hotel in post-WWII New York City.

Lopez, Elaine Goldsmith-Thomas, and Benny Medina will produce under their Nuyorican Productions. Julie Goldstein is also producing.

The Barbizon Hotel, located at 140 East 63rd St. on Manhattan’s Upper East Side, was for several decades a female-only residential hotel for young women who came to NYC for professional opportunities.

Built in 1927, the 23-story hotel was a blend of Italian Renaissance and late Gothic revival and Islamic decorative elements.

No men were allowed above the ground floor, and strict dress and conduct rules were enforced. Men began to be admitted as guests in 1981.

Famous guests and residents throughout its history included Lauren Bacall, Betty Buckley, Joan Crawford, Rita Hayworth and Grace Kelly, among several others.

Lopez was honored with the Icon Award at the iHeartRadio Music Awards last week. She recently celebrated the 25th anniversary of her breakout movie Selenain which she played the Tejano legend.

The actress’ recent romantic comedy feature Marry Mwas one of the most viewed movies ever on NBCUniversal’s Peacock streaming service, approaching 6M accounts. Before the pandemic, her crime caper feature Hustlers ranked as her highest-grossing live-action movie of her career at the domestic B.O. with $105M, and her biggest opening ever with $33M.

Lopez and her Nuyorican Productions are teaming with Skydance and Concord to develop a slate of original projects based on the latter’s catalog of musicals, which includes the works of Broadway icons Rodgers & Hammerstein.

She next is starring and producing the Netflix movies The Mother and Atlas

Robert Rodriguez’s El Rey Network to Begin Streaming on the Roku Channel

Robert Rodriguez is livin’ a new stream

The 53-year-old Mexican American filmmaker’s El Rey Network, which is making a rare transition from cable television to free streaming, has set a deal for crucial real estate on the Roku Channel.

Robert Rodriguez

Starting tomorrow, the network founded by Rodriguez will start streaming as a 24-7 linear offering on the Roku Channel, one of more than 190 on the free outlet.

Launched in 2013 as a result of the agreement reached by Comcast and NBCUniversal with regulators yielding new commitments to diverse programming options, El Rey targeted young, English-speaking Latino viewers. It wound down its nearly decade-long run on traditional pay-TV at the end of 2020, having peaked at 40 million households. While other channels have gone dark on cable and returned as digital properties, El Rey is one of the first to attempt such a shift during the streaming era.

The Roku Channel, which has 40,000 on-demand film and television titles in addition to its linear offerings, reaches households with 70 million people. Since launching in 2017, it has become a leading home for free, ad-supported streaming, ranking as the No. 6 overall streaming site in a June Nielsen gauge of household reach. In the spring, Roku Channel launched an original programming banner, whose initial slate includes Quibi titles acquired last January.

With recent data suggesting that 60% of Hispanic viewers regularly stream free, ad-supported services, several other programmers have jumped into the fray. Pluto and Tubi have launched Spanish-language efforts and Univision (initially an investor in the El Rey network) just launched PrendeTV. But El Rey’s backers see little overlap in their streaming effort, which trades as the network always has on Rodriguez’s personal tastes and eclectic resume as the director of an eclectic roster of films from Spy Kids to From Dusk Till Dawn to Sin City.

El Rey does not plan an initial investment in original programming, with its 150 hours of originals almost entirely consisting of previously produced fare. The Roku Channel will be the exclusive first AVOD destination for Rodriguez’s feature film Red 11, which had a festival circuit run. Rebel Without a Crew: The Robert Rodriguez Film School will be another exclusive, starting in the first quarter of 2022. Other shows from El Rey include The Director’s Chair, featuring conversations between Rodriguez and guests like John Carpenter and Quentin Tarantino; and Cutting Crew, which is centered at a barbershop outside of Philadelphia; and El Rey Nation, a geek-fandom panel series.

Roku VP of Programming Rob Holmes told Deadline in an interview that the arrangement would give El Rey access to “millions of engaged streamers.” In the streaming world, he added, networks need to do four things well: deliver compelling programming; create a compelling user experience; acquire and retain users; and then monetize those users. Most programmers are comfortable with only the first of the four, he said.

“You’ve seen huge investments from big folks like Disney,” he said, “but there are many people who aren’t prepared to do those other three things. Recognizing that, they can be very successful at doing that first thing, which they’ve always been good at. …. They can rely on the Roku Channel to bring these other three capabilities and do it at a really big scale.”

Cinedigm, a specialist in streaming, joined forces with El Rey to take its network into the digital realm and refine the user experience. Unlike many other cable networks during the 2010s, El Rey never built an authenticated TV Everywhere app.

John Fogelman, CEO of FactoryMade Ventures and a co-founder of El Rey, told Deadline Rodriguez had been envisioning a leap to streaming since at least 2020. The environment “feels much more right” than cable, he said, but “it just wasn’t available when we started.”

Fogelman said El Rey will aim to use Roku as the foundation for other streaming deals with other providers. The economics of digital distribution are different from traditional pay-TV, where programmers get a dual revenue stream via carriage fees and advertising. Streaming channels take part in a revenue share from both distribution and ads, but the margins are slimmer and the tech platforms control most of the viewership data. Along with the technical challenges involved in taking a channel from cable to streaming, Fogelman said the whole experience was tantamount to “ripping off the Band-Aid.”

Based on initial feedback through various channels, he said, viewers are grateful to have a chance to keep tuning in. “That beat-up crown that Robert designed” in the El Rey logo, Fogelman said, “really means a lot to a lot of people.”

Ashley Hovey, Director of AVOD, The Roku Channel, said El Rey fits the Roku business model and the realities of streaming. Nine out of 10 U.S. Hispanic households are now streaming in the U.S., she said, making it “clear there is a growing demand for engaging, high quality Latinx entertainment. El Rey is changing the programming world in an exciting way that speaks to the future of audience discovery and engagement.”