The video features Lopez, Mike Tirico, Renée Elise Goldsberry, Amber Ruffin, Padma Lakshmi, Drew McIntyre, José Díaz-Balart, Dr. Jackie Walters, and BD Wong.
NBCU launched its “Plan Your Vaccine” initiative last month, building on 2020’s “Plan Your Vote” campaign. The aim: to promote the company’s all-in-one online tool for users to help make a vaccine appointment, learn about eligibility and more. It also can send eligibility/vaccine location alerts and updates to viewers’ phone or email based on their state.
The company plans to release more “Plan Your Vaccine” PSAs during the week, including a Spanish one Lopez, Díaz-Balart, Jessica Carrillo, Ángel Garza, Jorge Bernal, Adamari López, Carlos Adyan, Stephanie Himonidis, Antonio Texeira, Ana Jurka, Vanessa Claudio and Aylín Mújica.
NBC has announced the 38-year-old Cuban-American actress’ police comedy Brooklyn Nine-Nine, co-starring Andy Samberg, will be ending during the 2021-22 broadcast season, bringing its fairytale resurrection to a close with its upcoming eighth season.
The show, produced by Universal Television, originally ran for five seasons on Fox before it was cancelled but NBC picked up the show for a sixth season that aired in 2019. Season seven aired in spring 2020 and the eighth season was renewed three months before season seven premiered.
Production on season eight, which will be comprised of 10 episodes, was hit by the pandemic but Samberg said that he expects them to be back on set “fairly soon”. The earliest the show will return is fall 2021, meaning that the comedy will not have aired a season during the 2020-21 season.
Brooklyn Nine-Nine, which has had a particularly fervent digital audience, stars Samberg as Det. Jake Peralta alongside his squad of somewhat hapless police officers played by Fumero, Andre Braugher, Terry Crews, Melissa Fumero, Stephanie Beatriz, Joe Lo Truglio, Dirk Blocker and Joel McKinnon Miller.
“I still remember the palpable excitement that night in 2018 when we announced Brooklyn Nine-Nine would be returning to its rightful home at NBC,” said Lisa Katz, President of Scripted Content, NBCUniversal Television and Streaming. “We’ve always loved these characters and the way they make us laugh while also masterfully weaving in storylines that make us reflect as well.”
“Brooklyn Nine-Nine has been one of the jewels in our comedy crown. It’s had an incredible run across not one but two networks, garnered widespread acclaim and captured the hearts of fans all over the world,” added Pearlena Igbokwe, Chairman, Universal Studio Group. “We extend our deepest gratitude to Andy Samberg, Andre Braugher and our entire wonderful ensemble, and our amazingly talented writers, producers and crew.”
In a throwback to the sponsor segments of television’s earliest days, the 53-year-old half-Venezuelan American actor/comedian and Late Night With Seth Meyersbandleader will star in a Cadillac-branded segment during Thursday night’s show.
Meyers will toss to the segment featuring Armisen in the role of an agent in Cadillac’s “digital showroom,” touting the features of the 2021 Escalade. A blended “bumper” between the ad segment and the show will combine NBC and Cadillac branding.
Like all businesses, automakers have had to make dramatic adjustments to their retail presence during the coronavirus pandemic. Cadillac’s “live” showroom setup enables customers in all 50 states to have one-on-one video conversations with company reps via desktop or mobile devices.
TV networks have similarly grappled with major shifts in the advertising marketplace in 2020, with live sports and programming being wiped out by COVID-19. The upfront, typically wrapped up in late spring or early summer, has transformed into an open-ended process.
As a company, NBCUniversal is also trying to add options for advertisers, in particular with recently launched streaming service Peacock. Subscribers to its premium tier can get earlier access to Late Night as well as the Tonight Show.
Late Night has had an outsized presence during the run-up to the election, with a prime-time special airing recently on NBC. Meyers and Armisen were castmates on the network’s Saturday Night Live.
NBCUniversal will launch a new series of its popular The More You Know PSAs that tackle systemic racism and speak up for social justice, equality and equity, with the 38-year-old Cuban American actress and Brooklyn Nine-Nine star among the artists taking part.
Fumero joins a roster of NBC talent that includes Dulé Hill, James Roday Rodriguez and Kelly Clarkson, among others.
The campaign was developed in collaboration with social and racial justice organizations Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, the National Action Network and the National Urban League, and focuses on standing up against injustice, teaching children about equity, and the importance of voting and completing the census, especially for how it impacts the Black community and communities of color.
The campaign kicked off this week on NBC’s Todaywith a spot on teaching children about inclusion and acceptance. The campaign will be rolling out over the next few weeks, with spots now available on TheMoreYouKnow.com and YouTube.
The More You Know site also includes comprehensive resources and educational guides.
“For over 30 years, ‘The More You Know’ has sought to bring light to the nation’s most pressing social issues,” said Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal, “and we hope this new iteration will continue to educate, encourage and inspire people of all ages to take an active role in improving the world we live in.”
In addition to Fumero, Hill, Roday Rodriguez and Clarkson, stars participating in the campaign include: Carlos Adyan (En Casa con Telemundo), Freema Agyeman (New Amsterdam), Notah Begay III (NBC Sports), Gizelle Bryant (The Real Housewives of Potomac), Kandi Burruss (The Real Housewives of Atlanta), Victor Cruz (E! News), Dexter Darden (Saved by the Bell), Ester Dean (Songland), Ryan Eggold (NewAmsterdam), Soleil Moon Frye (Punky Brewster), Damon Hack (Golf Channel), Zuri Hall (Access Hollywood), Ana Jurka (“En Casa con Telemundo and Titulares y Más), Aneudy Lara (100 Días Para Enamorarnos), Howie Mandel (America’s Got Talent), Christopher Meloni (Law & Order: Organized Crime), Wendy Osefo (The Real Housewives of Potomac), Jeimy Osorio (Telemundo), Nina Parker (E! News’ Nightly Pop), Nichole Sakura (Superstore), Jocko Sims (New Amsterdam), Chris Sullivan (This Is Us”), Justin Sylvester (E! News’ Daily Pop), Elyfer Torres (Enemigo Íntimo) and Reno Wilson (Good Girls).
NBCUniversal’s Peacock has released the official trailer for the 44-year-old half-Mexican American actor’s original movie Psych 2: Lassie Come Home, ahead of its July 15 launch.
Written, directed and executive produced by Psych creator Steve Franks, Psych 2: Lassie Come Home focuses on Lassiter, who is ambushed on the job and left for dead. In a vintagePsych-style with a Hitchcockian nod, he begins to see impossible happenings around his recovery clinic. Roday’s Shawn and Dulé Hill’s Gus return to Lassie’s side in Santa Barbara and are forced to navigate the personal, the professional and possibly the supernatural.
This is the second Pscyh TV movie, following 2017’s Psych: The Movie.
The original series aired for eight seasons on USA.
E! has given the green light for a sixth season of its docuseriesTotal Bellas, which follows the lives of the 36-year-old half-Mexican American twin sisters and WWE stars, Nikki Bella and Brie Bella.
The NBCUniversal cable network will launch the next run of the show later this fall.
Season 5 of the show, which ended on Thursday, June 11, featured Nikki and Artem’s French engagement and the twins finding out they’re both expecting and due within weeks of each other.
The upcoming season will highlight the birth of their babies as Nikki navigates the joys of parenthood for the first time and Brie becomes a mom of two.
The fifth season is averaging around 1 million viewers, with 598,000 in the total 18-49 demo with around three quarters of these viewers women. This average is up 9% from last season and the show consistently ranks among the top ten shows in primetime across ad-supported cable nets.