Anitta Partners with Brazil’s ‘Vegan Meats’ Company Future Farm

Anitta is farming new opportunities…

Future Farm, known as Fazenda Futuro in Brazil, has confirmed it has welcomed the 29-year-old Brazilian as a partner.

Anitta, Future Farm

One of the most influential Latinx artists in the world, Anitta has 62 million followers on Instagram and a fortune of almost $100 million, according to Forbes.

No financial details have been released, with Anitta’s investment amount and stake remaining confidential. It has been confirmed that she will not look to hold any role within the company, but will leverage her influencer credentials and cited brand-building expertise to help scale the operation.

“I came to add my experience in management and marketing,” Anitta said in a statement. “We are a company that thinks about the future, the environment, and especially about how people eat.”

With Anitta in place to offer non-formal support, Future Farm states it will be looking to develop new products and expand its distribution network. It is currently available in 30 countries, including the U.S., U.K., and mainland Europe.

Anitta has been following the plant-based sector for a few years and her relationship with Future Farm is not new. She has been aware and a consumer of the food tech’s developments since its infancy and she uses the company’s products as part of her party menus.

“There is a great synergy between Anitta and Future Farm,” Marcos Leta, founder and CEO at Future Farm said in a statement. “She represents much of what we are: a fun, futuristic, different, honest brand, and together we want to show that it is possible to eat what we like more consciously and tastily. We strongly believe that Anitta’s influence will help us democratize the plant-based meat and develop new products and ideas.”

Anitta’s Future Farm partnership is the latest of many such moves. Alongside being a singer, she is recognized as an entrepreneur and experienced businesswoman. Last June, she joined Nubank’s board of directors. The digital bank targets younger demographics, making her a strategic ‘hire’. She is also listed as the head of creativity and innovation for Ambev’s Beats beer.

Future Farm launched in 2019 with a mission to recreate the taste, texture and juiciness of conventional meat products in vegan formats. It now stands as one of Latin America’s leading meat-free brands.

Back in November, the company scooped $58 million in a Series C funding round. Investment was sought to build out the portfolio with more vegan meat lines while developing a range of plant-based dairy items. Product packaging was cited as another priority, with the startup looking to create 100 percent sustainable and plant-based containers. Existing packaging was already biodegradable.

All products are made in a single production facility in Rio de Janeiro that has a capacity of up to 700 tons of products per month. Future Farm has not alluded to moving manufacturing out of its home country.

Acevedo Named to the Social 25 as Part of Social Media Week Los Angeles

Beatriz Acevedo is being feted for her social media skills…

The 45-year-old Mexican entertainment executive and Emmy-winner is among this year’s honorees in the Social 25 as part of the upcoming Social Media Week Los Angeles conference and other festivities.

Beatriz Acevedo

Acevedo is the founder and president of MiTu Network, which provides Spanish-language lifestyle programs on YouTube. When the network launched, it had 30 channels with about 15 million monthly views. MiTu now has more than 700 channels, and about 100 million monthly views.

MiTu provides content in English, Spanish and Portuguese, because many Latinos, Acevedo said, though they are Spanish speakers, prefer to search in English and watch English videos. Most traditional networks offer only game shows, soap operas and sports in Spanish, but MiTu provides “culturally relevant content,” including shows on Mexican cookery and raising bilingual children — free of charge.

“You have to pay a high premium for most Spanish channels, except for us,” she said.

Acevedo joins actors Sophia Bush, Caitlin Crosby and Marlon Wayans; Endemol Beyond USA president Will Keenan; Russell Simmons and Steve Rifkind of All Def Digital; Beats founders Jimmy Iovine, Doctor Dre and Ian Rogers; Danny Gabai of Vice Media; and YouTubers Grace Helbig, DJ Skee; the Fine Brothers; Jonathan Skogmo of Jukin Media; the 26MGMT management company and Meridith Rojas of live-event company Digitour on the list.

The L.A.-based list recognizes the year’s “25 most outstanding individuals, companies, and brands influencing the future of social media.”

Honorees will be part of an event on September 22, opening night of Social Media Week Los Angeles.

Other honorees on the list include: Matt Pohlson and Ryan Cummins of charity Omaze; Sean Rad of Hollywood’s favorite hook-up app, Tinder; Jim Redner of virtual-reality company Oculus Rift; Jonathan Shokrian of online retailer MeUndies; author and speaker Marianne Williamson; and musician ‘Weird Al’ Yankovic, whose social-media-driven latest album was the biggest in his decades-long career as a parodist.

The list also includes chef, author and starter of the food-truck revolution Roy Choi; Tony Horton of Beachbody Fitness (the P90X fitness empire); Bastian Lehmann of “Uber of stuff” site Postmates; Jason Nazar, CEO of small-business documents company Docstoc; and Abhi Nemani, the city of Los Angeles Chief Data Officer.

Along with attending the VIP event, some of the honorees will serve as keynotes and panelists during the four-day Social Media Week LA conference in Santa Monica.