Tag Archives: MiTu

Gloria “Goyo” Martínez Helps Launch the Latin Music Industry’s BLM-Inspired ‘Conciencia Collective’

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Gloria“Goyo“Martínez is standing in solidarity with the Black community…

The 37-year-old Colombian singer and member of the Latin Grammy-winning hip-hop group ChocQuibTown has joined the Conciencia Collective. 

Gloria "Goyo" Martínez

The recently-announced initiative, comprised of more than 35 executives from the Latin music industry — including artists, activists, artist managers, publicists, among others – aims to stand in solidarity with the Black Lives Mattermovement in an effort to create awareness about racial and social injustice.

Conciencia Collective was born amid national outrage in the U.S. over the recent killings of George Floyd, Breonna Taylorand other black citizens who’ve died at the hands of police. The intention is to “educate our colleagues, artists and peers of influence in order to gain their advocacy. Our ongoing initiatives also focus on the many issues affecting our Latin community,” according to a press release. 

Goyo, a leading, Afro-Latinx voice launched the initiative with a poignant statement.

“I’m talking to you as a Black woman, rapper, singer, born in South America. In an invisible region, a jewel in my country; a Black village,” writes Goyo. “The experiences that we Black women live change you from the moment you leave your home. Society reminds you that at home, you live in a protected space. At home, we are educated with tools to go out into a racist world. As Howard C. Stevensonsaid, ‘we [as Black people] are educated with a kind of a racial literacy.'”

Goyo kicked off a “Conciencia Talk” alongside Puerto Rican singer-songwriter Rafa Pabónin partnership with Latinx-focused media/news company MiTú on Friday, June 26.

The “online dialogue” was moderated by Afro-Colombian Dr. Aurora Vergara Figueroa, director of the Afrodiasporic Studies Centerat ICESI University.

Quotes on solidarity and racial inequality from more than 100 Latin artists, including Leslie Grace, Anuel AA, Jesse & Joy, Myke Towers, Carla Morrison, Zion & Lennox, and Farruko, among others, will be posted weekly on MiTú’s page.

“In order to consciously educate the Latinx community and change the derogatory narratives towards people of color within our community, we commit to leading with acknowledgement in solidarity with the Black community to enable the rise of leaders in our respective communities,” the statement continues.

“We want to extend our platforms to our brothers and sisters so that their voices and needs can be heard. We want our brothers and sisters across the U.S. and Latin America to know that we see them, we hear them and we will champion equality and justice on behalf of our industry.”

Acevedo Named to the Social 25 as Part of Social Media Week Los Angeles

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Beatriz Acevedo is being feted for her social media skills…

The 45-year-old Mexican entertainment executive and Emmy-winner is among this year’s honorees in the Social 25 as part of the upcoming Social Media Week Los Angeles conference and other festivities.

Beatriz Acevedo

Acevedo is the founder and president of MiTu Network, which provides Spanish-language lifestyle programs on YouTube. When the network launched, it had 30 channels with about 15 million monthly views. MiTu now has more than 700 channels, and about 100 million monthly views.

MiTu provides content in English, Spanish and Portuguese, because many Latinos, Acevedo said, though they are Spanish speakers, prefer to search in English and watch English videos. Most traditional networks offer only game shows, soap operas and sports in Spanish, but MiTu provides “culturally relevant content,” including shows on Mexican cookery and raising bilingual children — free of charge.

“You have to pay a high premium for most Spanish channels, except for us,” she said.

Acevedo joins actors Sophia Bush, Caitlin Crosby and Marlon Wayans; Endemol Beyond USA president Will Keenan; Russell Simmons and Steve Rifkind of All Def Digital; Beats founders Jimmy Iovine, Doctor Dre and Ian Rogers; Danny Gabai of Vice Media; and YouTubers Grace Helbig, DJ Skee; the Fine Brothers; Jonathan Skogmo of Jukin Media; the 26MGMT management company and Meridith Rojas of live-event company Digitour on the list.

The L.A.-based list recognizes the year’s “25 most outstanding individuals, companies, and brands influencing the future of social media.”

Honorees will be part of an event on September 22, opening night of Social Media Week Los Angeles.

Other honorees on the list include: Matt Pohlson and Ryan Cummins of charity Omaze; Sean Rad of Hollywood’s favorite hook-up app, Tinder; Jim Redner of virtual-reality company Oculus Rift; Jonathan Shokrian of online retailer MeUndies; author and speaker Marianne Williamson; and musician ‘Weird Al’ Yankovic, whose social-media-driven latest album was the biggest in his decades-long career as a parodist.

The list also includes chef, author and starter of the food-truck revolution Roy Choi; Tony Horton of Beachbody Fitness (the P90X fitness empire); Bastian Lehmann of “Uber of stuff” site Postmates; Jason Nazar, CEO of small-business documents company Docstoc; and Abhi Nemani, the city of Los Angeles Chief Data Officer.

Along with attending the VIP event, some of the honorees will serve as keynotes and panelists during the four-day Social Media Week LA conference in Santa Monica.

MiTu Signs Content Licensing Agreement with AOL

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It’s official… MiTu is expanding its online presence.

The digital network that operates YouTube channels targeting the Latino community has signed a content licensing agreement with AOL.

MiTu Networks

The pact, announced Tuesday, will allow MiTu to syndicate its original and partner produced content to AOL’s digital properties – including The Huffington Post, streaming platform AOL On and Hispanic network Voces – in both English and Spanish.

“We believe that this relationship helps to better serve today’s exploding Hispanic audiences who have demonstrated a passionate appetite for MiTu’s English and Spanish language, culturally relevant video content,” said MiTu CEO Roy Burstin in a statement.

Since launching in 2012, MiTu has established a network of YouTube channels with more than 45 million global unique viewers and more than 200 million monthly video views.

The network, which has focused on lifestyle content, recently launched male pop culture channel Macho featuring sketch comedy project El Show with Chuey Martinez.

AOL has made a push to expand its content aimed at multicultural audiences, said Frank Besteiro, head of business development and partnerships for AOL Video, in a statement.

“We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience,” he added.