Nicky Jam to Bring “Rockstar Show” to Billboard Latin Music Week, with Jhay Cortez as Special Guest

Nicky Jam is bringing his (Rockstar) Show on the road…

The 40-year-old Puerto Rican and Dominican American will bring his talk show Rockstar Show live to Billboard Latin Music Week, and he’s booked Jhay Cortez as his special guest.

Nicky Jam

The intimate experience is set to take place on September 22 exclusively for Billboard Latin Music Week registrants, with capacity limited.

Nicky Jam’s talk show, his passion project, launched in January with Maluma as his first guest.

Daddy YankeeKarol G and Nicky Jam are also confirmed for Billboard’s 2021 Latin Music Week, returning to Miami in September with a weeklong event that unites the top Latin hitmakers, influencers and industry leaders, and features live performances and conversations with superstars.

Latin Music Week will feature one-of-a-kind performances, panels, conversations and more with the aforementioned artists. Karol G will take center stage in The Superstar Q&A on September 21 for an in-depth conversation about her career, music, love and upcoming projects.

On September 22, fans will get up close and personal with Yankee as he discusses his 25-year career that launched reggaetón around the world in the second installment of The Superstar Q&A. The Puerto Rican hitmaker is also set to perform for a Billboard En Vivo concert that night at the Faena Forum exclusive to Billboard Latin Music Week registrants.

Other recently announced panels include “My Cause, My Music: A Conversation on Social Justice” with Cuban artist/activist Yotuel Romero, Puerto Rican star Kany García and ChocQuibTown members (and husband and wife) Goyo and Tostao; “Making the Hit, Live” masterclass with Lunay and his longtime producers Chris Jedi and Gaby Music; and “Regional No More– Mexican Music Goes Global” with Eslabon Armado, Los Dos Carnales and Carin Leon, which is moderated by Rancho Humilde‘s Jimmy Humilde.

For the first time, Billboard will launch a virtual streaming experience in partnership with LIVENow, offering viewing opportunities to international audiences. Passes for the livestream can now be purchased here. The star-studded 2021 Latin Music Week lineup also includes participation by García, Anitta, Elena RoseMyke TowersRauw Alejandro, EstemanRaymix, and Tainy, with more to be announced in the coming weeks.

Under the slogan “The Beat of Latin Music,” making its mark as the longest running and biggest Latin music industry gathering in the world, this year’s event will continue through the end of the week as Billboard launches its En Vivo concert series.

CNCO to Headline This Year’s Billboard En Vivo Concert Series

CNCO are headed to the Big Apple…

The Latin American boy band, formed on the first season of Univision’s La Banda, will headline Billboard En Vivo.


Billboard and Pepsi will co-produce the latest edition of Billboard En Vivo, now in its fourth year, as the program celebrates emerging LatinX music by giving passionate fans a once-in-a-lifetime opportunity to see chart-topping artists at private concerts in New York, Los Angeles, and Miami. 

In addition to CNCO, additional local supporting artists will be announced for each of the three tour stops.

CNCO is currently in the studio finishing their upcoming new album set for release in September. 

“We’re proud to give a platform to exciting LatinX artists through our continued partnership with Pepsi and best-in-class branded entertainment events,” said Leila Cobo, Vice President and Latin Industry Lead at Billboard. “It is really powerful to have our two iconic brands support artists and bring our community — and their most passionate fans — together with these dynamic and engaging concerts.”

Since their formation in 2015, the Latin Grammy-nominated band has dazzled the music industry as one of Latin pop’s most influential and prolific hit-makers. Comprised of five young Latinos from different nationalities –- Christopher (Ecuador), Erick Brian (Cuba), Joel (Mexico), Richard (Dominican Republic) and Zabdiel (Puerto Rico) –- the group emerged from Univision’s musical competition La Banda.

J Balvin to Take Part in the “Billboard En Vivo” Concert Series

J Balvin is ready to go en vivo

The 29-year-old Colombian reggaeton singer will take center stage when Billboard launches the Billboard En Vivo tour.

J Balvin

The new concert series will visit intimate venues in five cities this April and feature live acoustic performances by rising the Latin rhythm artist, as well as Bachata sensation Prince Royce and Salsa singer-songwriter Victor Manuelle, all of whom are Billboard Latin Music Awards finalists.

The Billboard En Vivo tour will begin on April 3 in New York City, and visits Chicago (April 7), L.A. (April 15), Houston (April 22) before wrapping up April 29 in Miami.

The concerts are a warm-up for the Billboard Latin Music Awards, which take place April 30 from the BankUnited Center in Miami.

“The Billboard En Vivo concert series demonstrates Billboard’s continued commitment to the evolving Latin market,” comments Janice Min, co-president and chief creative officer of Guggenheim Media‘s Entertainment Group, which consists of Billboard and The Hollywood Reporter. “As Latin musicians continue to build mainstream momentum, Billboard is bringing together hundreds of passionate music fans for a series of special moments leading up to one of our biggest nights, the Billboard Latin Music Awards.”

Telemundo is the official broadcast and digital distribution partner for Billboard En Vivo and the network will air the Billboard Latin Music Awards live at 8:00 pm EST on the big night.

Here’s a look at the tour schedule.

Billboard En Vivo Tour schedule:

April 3 — New York City (Prince Royce)
April 7 — Chicago (Prince Royce)
April 15 — Los Angeles (J Balvin)
April 22 — Houston (Victor Manuelle)
April 29 — Miami (J Balvin)