Grupo Firme Signs with Creative Artists Agency (CAA)

Grupo Firme is hoping to take Regional Mexican music to the global stage…

The Mexican band has signed with Creative Artists Agency (CAA) for worldwide representation in all areas.

Grupo FirmeThe L.A.-based agency also signed the regional Mexican group’s indie label, Music VIP.

News of the signing comes on the heels of Grupo Firme’s stadium tour across the U.S. with stops at L.A.’s Sofi Stadium, Metlife Stadium in New York, Atlanta’s Mercedes Benz Stadium and a final stop at Allegiant Stadium in Las Vegas for Mexican Independence Day weekend in September.

Grupo Firme — founded in Tijuana, Mexico, in 2013 — straddles the genres of banda and norteño and comprises brothers Eduin and Jhonny Caz, Abraham Hernández, Joaquín Ruiz, Christian Gutiérrez, José Rubio and Dylan Camacho.

Initially known for performing corridos, the group was catapulted into the mainstream in 2017 after signing a label and management deal with Music VIP.

Since then, the band — who won their first Latin Grammy last year with their album Nos Divertimos Logrando Lo Imposible — has achieved unprecedented success with many firsts under their belt, including making history by becoming the first banda ensemble to ever play at Coachella.

Additionally, on Billboard’s 2021 year-end Boxscore Charts, Grupo Firme landed at No. 23 in the Top 40 Tours chart after grossing $18 million from 19 shows thanks to their historic run at the Crypto.com Arena last year, when they helped relaunch the venue (then Staples Center) by playing its first concert in 513 days.

It also marked the beginning of the supergroup’s historic run at the arena with their first (of seven) full-capacity, sold-out show — making history as the Latin act to perform the most shows in a single calendar year at Staples (the only other artist who has done more is Adele, with eight in one calendar year).

Grupo Firme is managed by Isael Gutiérrez, founder of Music VIP. Management will continue to broker certain tour deals directly on their own.

Robert Trujillo & His Metallica Band Mates to Headline This Year’s ATLive

Robert Trujillo is headed to the ATL

The 56-year-old half-Mexican American bassist and songwriter and his Metallica band mates will headline the second annual ATLive alongside George Strait on November 5-6 at Mercedes-Benz Stadium in Atlanta.

Robert Trujillo & Metallica

Produced by AMB Sports and Entertainment and presented by Mercedes-EQ, Strait will be joined by Eric Church and Caitlyn Smith on November 5, while Cage the Elephant and Greta Van Fleet round out the November 6 lineup alongside Metallica.

In perhaps a first, Strait and Metallica’s Lars Ulrich appear “together” in a video promoting the festival.

The inaugural ATLive took place November 15 and 17, 2019 and drew more than 90,000 to the all country lineup including Keith Urban, Blake Shelton, Church, SugarlandSam Hunt and Luke Combs.

Like the 2019 concert, this year’s festival also has a charitable component with a portion of the proceeds going to the Strait-supported Military Warriors Support Foundation and Metallica’s All Within My Hands nonprofit.

“We are thrilled to be bringing ATLive back with an incredible lineup of artists,” said Tim Zulawski, SVP and chief revenue officer for AMB Sports and Entertainment in a statement. “From the beginning, our goal was to create a concert series that will become the must-see event for Atlanta. In our first year, we delivered a world-class experience for fans from across the world and we are excited to create that same experience again while giving back to our communities and those in need.”

Tickets go on sale July 16 via Ticketmaster.

Josef Martinez Makes MLS History with His ‘Golden Trifecta’ 

Josef Martinez has etched his name into the annals of soccer history…

The 25-year-old Venezuelan professional footballer, a striker for the Major League Soccer club Atlanta United, has become the first player in MLS history to be named the MVP of the All-Star Game, season and MLS Cup.

Josef Martinez

Martinez capped the Golden Trifecta by being named the MVP of Saturday’s title game, a 2-0 win over Portland at Mercedes-Benz Stadium.

Martinez scored the opening goal and added an assist on Franco Escobar’s capping goal.

Martinez is the third player in MLS Cup history to score a goal and add an assist in the same final. He is the second player in MLS Cup history to score a goal in the final in the same year as winning the Golden Boot.

Martinez was named the league MVP after setting an MLS single-season scoring record with 31 goals during the regular season.  He added four more in the playoffs to set a league record for goals in a season.

He was named MVP of the All-Star game after scoring a goal against Juventus at Mercedes-Benz Stadium.

“I am most happy with the (MLS) Cup,” he said. “I think this team has had an incredible year, and I think we just have to appreciate the work of everyone this season, the players and coaching staff, because even though we had some ups and downs as a team, everyone on this team contributed something and made sacrifices. This is a win that we want to celebrate because it has been a long year and thank God also.”

Cheered on by the largest crowd in franchise history, United captured the crown in just its second season to set off a huge celebration in a city that has known so much sporting heartbreak. Owner Arthur Blank got to lift the trophy — less than two years after his other team, the NFL‘s Atlanta Falcons, squandered a 25-point lead in an epic Super Bowl collapse.