They’re celebrating Mariah Carey in a big way in the Big Apple…
The 49-year-old Venezuelan-American singer’s label has launched the Mariah Carey Experience, a limited-time pop-up meant to celebrate the career of the diva and promote her latest album Caution?, in New York City.
Located inside Sony Studios, the extended musical journey on full display for public consumption features mini exhibits meant to bring Carey’s career to life.
Along with a display of dresses Carey has worn during her career, the special exhibit also includes a listening wall, where you can hear all 18 of Carey’s Billboard Hot 100 No. 1 singles with personal headphones, including her debut single “Vision of Love,” tracks from 1997’s Butterfly (“Honey” and “My All“), and the hits from 2005’s The Emancipation of Mimi (“We Belong Together” and “Don’t Forget About Us“).
Some of the most Instagrammable opportunities in the Mariah Carey Experience are backdrops that mimic the vibe of Caution, the butterfly-swarmed cover from Butterfly and even a Christmas-themed photo booth honoring Carey’s holiday classic “All I Want for Christmas Is You.” Additionally, there’s a bed and neon rainbow ripped from the iconic David LaChapelle photoshoot for Rainbow that serves as a fun way to salute her hit album.
It was 28 years ago when Carey rose to acclaim with her self-titled debut album and endeared herself to a generation of fans who loved her brash attitude, sugary-sweet pop hooks and all-around diva mentality, a label she by and large embraced.
Throughout the years, Carey has maintained a special perch reserved for her and the undeniable uniqueness of her career, despite some public missteps.
It’s a continuing relevance that only a select few female pop singers have been able to achieve. Carey has maintained her brand despite a sea of mimickers, a cutthroat industry and fickle fans, many of whom have grown up and out of theMimimachine.
The Mariah Carey Experience at New York’s Sony Square (25 Madison Ave.) is open until December 4.