Jesé Rodríguez Releases Single “Yo Sabia” as His Alter Ego Jey M

It’s a rap for Jesé Rodríguez

The 23-year-old Spanish soccer star, simply known as Jesé, can do more than bend it like Beckham. He’s also a budding reggaetón star.

Jesé Rodríguez

The Real Madrid player has released the song “Yo sabía” under his artistic moniker Jey M.

Jesé is apparently friends with Alexis & Fido, De La Ghetto and Carlitos Rossy, with all three flying to Spain to shoot a video for the official remix of “Yo sabía,” which was released by Warner Music Spain, licensed from Team Presi Money.

The video checks all the reggaetón video boxes: Expensive cars, scantily clad girls, a lot of booty, and a bunch of heavy gold chains.

Alexis & Fido Record “Si No Tiene El Swing” for ESPN’s MLB Coverage

It’s a swing and a hit for Alexis & Fido

The Latin Grammy-nominated Puerto Rican reggaeton duo have partnered with ESPN to release a Spanish version of “It Don’t Mean a Thing (If It Ain’t Got That Swing)” for the sports channel’s Major League Baseball coverage.

Alexis & Fido Alexis & Fido

Dubbed “Si No Tiene El Swing,” the new version was recorded by Alexis & Fido, and features vocals by up-and-coming singer Eli Jas.

It was produced exclusively for ESPN and will be incorporated into ESPN’s cross-platform MLB game and studio coverage, including bumpers, teases and montages across all of ESPN’s baseball programming on all platforms worldwide.

It will include programs in Spanish, like ESPN Deportes, as well as in English, like Baseball Tonight.

This isn’t the first time ESPN tapped  a Latin act to use Spanish music, but it’s the first time it’s been done on such a wide scale, according to ESPN music director Kevin Wilson.

“We do a good job of choosing music whether in English or Spanish that lyrically connects to the network and to the sport,” says Wilson. “As long as people know the message of the lyrics [it] works.”

In fact, the use of Latin music at ESPN has increased exponentially in the last couple of years. “Reaching our Hispanic fans became much more of a priority for the network,” says Wilson.

The use reflects the reality of the market. According to Major League Baseball’s site for last season, reggaeton is the third most-used genre for walk-up songs (only behind hip hop and rock). Additionally, Pitbull, Daddy Yankee and Nicky Jam are among the top 10 most-used artists by players.

Alexis & Fido, who perform an uptempo brand of reggaeton, have already seen their music used in cross-cultural campaigns.

In 2014, they were part of a TV spot for Sol Replic Deck for Radio Shack that also featured Lil’ Jon and Steve Aoki.

“It’s been a wonderful process,” says Wilson. “We had the idea to create a reggaeton version of the classic record ‘It Don’t Mean A Thing.’ We contacted the guys and they were totally down to do it since they are big MLB fans.”

“Si no tiene el swing” is available via Alexis & Fido’s app.

Rubio Releases New Single “Si Te Vas” in Pop & Reggaeton Versions

Paulina Rubio isn’t going anywhere…

The 44-year-old Mexican singer has released her brand new single, “Si Te Vas.” As part of the global launch Rubio debuted the track in two versions – pop and a reggaeton version backed up by Puerto Rican duo Alexis & Fido.

Paulina Rubio

In the videos for both versions, which premiered on Rubio’s Vevo channel, La Chica Dorada plays an artist who dedicates the song to the portrait of a man she painted.

Rubio, who is pregnant, presented her new single for the first time at the Latin American Music Awards ceremony in Los Angeles last October.

Several weeks ago Rubio kicked off a campaign on social networks to promote the launch of “Si Te Vas,” in which she shared clips of the track and video along with other images.

Rubio’s new track follows the single she recorded with the Colombian band Morat and launched in February 2015, “Mi Nuevo Vicio,” which went double platinum in Spain and got 30 million plays on Spotify in Mexico.

Last December, Rubio confirmed her second pregnancy to ¡Hola! magazine.

The singer, 44, had her son Andrea Nicolas with Spaniard Nicolas Vallejo, from whom she split in 2012, and currently shares her life with Gerardo Bazua, her boyfriend since 2013, when he, also a singer, was a contestant on La Voz Mexico and she was his mentor.

Maluma’s “Pretty Boy Dirty Boy” Debuts at No. 1 on Billboard’s Top Latin Albums Chart

Maluma is ending his remarkable year on top…

The 21-year-old Colombian reggaeton singer has earned his first No. 1 on a Billboard chart as a lead act, as his album Pretty Boy Dirty Boy debuts at No. 1 on the Top Latin Albums chart with 3,000 sold in the week ending November 5, according to Nielsen Music.


His first U.S. album’s current single “Borro Cassette” concurrently tops the Latin Airplay chart (rising 3-1).

“Everything starts with a dream, powered by passion, desire, and discipline. From there on, it’s a great supporting team materializing each idea, and this is a clear result of that­­­­,” Maluma tells

A huge presence in his native Colombia and across Latin America, and a rising star in the U.S., Maluma is a social-media powerhouse, boasting nearly 16 million Facebook likes and 6 million Instagram followers.

“I just want to say thanks, to God, to my fans, and to my whole team who work day to day to reach these dreams.” Looking ahead, Maluma prepares for what’s to come. “The best part is that it’s only the beginning!”

Pretty Boy Dirty Boy has collaborations with some big names in Latin urban music, including Farruko, Alexis & Fido and Arcangel.

Its his second studio album, following Magia, which was originally only physically released in Colombia and Venezuela by Sony Music Colombia in 2012.

Maluma is a Latin Grammy nominee for best urban performance, for his song “El Tiki,” which reached No. 15 on Billboard’s Latin Rhythm Airplay chart earlier this year (dated May 23). It’s his second time up for an award, following a 2013 nomination for best new artist.

He will be performing at the upcoming awards show, to be broadcast by Univision on November 19 from Las Vegas.