J Alvarez to Headline Billboard Sounds Showcase During Latin Music Week

J Alvarez is about to Sounds off…

The 35-year-old Puerto Rican reggaeton singer is set to headline the Billboard Sounds Showcase during Billboard’s Latin Music Week in Las Vegas. 

J Alvarez

The event will take place from 9:00 pm to 11:00 pm on Wednesday, April 24 at Drai’s After Hours.

Joining J Alvarez, best known for hit singles like “Junto Al Amanecer,” “La Pregunta,” and “Esa Boquita,“will be a wave of old-school and new-school reggaeton artists, including Nio GarciaCasper MagicoMC CejaDJ Nelsonand Myke Towers.

Returning for its 29th year, Latin Music Week features Q&A sessions and panels, including its signature “Star Q&As,” as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more. Registration to the conference will give attendees access to three days of panels, one-on-one sessions and showcases, plus tickets to the Billboard Latin Music Awards, which will air live on Telemundo on April 25.

J Alvarez to Perform at the Calibash Festival in January

J Alvarez is bringing his preguntas to Southern California…

The 30-year-old Puerto Rican reggaetón artist and “La Pregunta” singer will perform at the Calibash festival, which is set for January 24 at the Staples Center in Los Angeles.

J Alvarez

This year’s lineup includes PitbullDon Omar, Carlos Vives, Tego Calderon, WisinPlan BFarruko3BallMTYGente de Zona and Maluma.

The lineup joins some of the most established Latin music acts with a strong representation of emerging artists who have become familiar names on the charts, including Alvarez, Farruko (“Passion Wine”), and Gente de Zona (“Bailando”).

The festival should be a magnet for the bilingual young Latino crowd.

Calibash, billed as “the leading urban Latin music festival in the world,” is presented by SBS Entertainment, AEG Live and Mega 96.3 FM. The latest edition of the 7-year-old festival was previously scheduled to take place on Nov. 22.

SBS moved the Calibash date ahead when iHeartMedia launched its own Latin mega concert, the iHeartRadio Fiesta Latina, on that same November date.

Tickets for Calibash 2015 go on sale on November 21 through axs.com.