Tag Archives: DJ Alex Sensation

J Balvin to Launch “Neón Experience” in September, Alongside Big Name Guest Stars

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Things are looking brighter for J Balvin, and he’s sharing that outlook with some big names…

The 35-year-old Colombian reggaeton singer is heading to Las Vegas in September for a weekend of experiences and performances he’s dubbed his “Neón Experience.” And, he’s invited Karol G, Jhay Cortez, Rauw Alejandro, Jowell & Randy and producers Tainy and Sky Rompiendo.

J Balvin

Also included in his roster of events will be DJ Alex Sensation, Cornetto, DJ Pope, Agudelo888 and Matt Paris and La Gabi, the first two artists Balvin signed to his own label.

The Neón Experience will take place in Las Vegas during Mexican Independence Weekend, September 16-19, which traditionally has been a huge weekend for Latin music in Vegas, typically featuring big stars playing arena shows.

Balvin’s event, coming in the wake of the pandemic, is something else entirely. Capped at just 3,000 tickets, the three days and nights of events are being curated by Balvin and will include a headlining concert with him.

Different “experiences” will take place in various locales in the new Resorts World Las Vegas, including its entertainment venues Zouk Nightclub and Ayu Dayclub.

The centerpiece of the event is a 90-minute concert headlined by Balvin where, for the first time, he’ll sing the songs from his Colores album live.

“It’s the first event we’ve announced since the pandemic,” says manager Fabio Acosta, noting Balvin’s last concert was more than a year ago. “He will curate the entire weekend, down to the artists and themes. It’s the first time we do an event like this.”

Neón is presented by Pollen Presents, an event production company that develops and produces unique “experiences” in different locations around the world.

They include two upcoming Latin music experiences: Nicky Jam Jamworld, taking place May 13-16 in Miami, and Ozuna Cancún fest, taking place May 20-24 in Cancún.

Lucero to Host This Year’s Latin American Music Awards

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Lucero’s this year’s Latin AMAs hostess with the mostess…

The 46-year-old Mexican singer/actress and television host will serve as the host of the first-ever Latin American Music Awards.

Lucero

Known as Latin America’s sweetheart, Lucero has a long history of serving as the mistress of ceremonies for numerous awards shows.

“La Novia De America” has hosted the Latin Grammy Awards eight times and the Mexican Telethon since 1997, as well as telethon editions in Chile, Guatemala, El Salvador and U.S. She also coached contestants on the first season of La Voz México.

The Latin AMAs, taking place on October 8 from the Dolby Theater in Hollywood, will begin with a one-hour red carpet pre-show special at 8:00 pm. ET, followed by the awards show at 9:00 pm. ET, to be broadcast live simultaneously on Telemundo and NBC Universo.

The night will culminate at 11:35 pm. ET, with the exclusive behind-the-scenes special Latin American Music Awards: Acceso VIP.

The night will be filled with talent. Confirmed performers for the event include Paulina Rubio, Daddy Yankee, Jesse & Joy, Reik, Farruko, Fonseca, Shaggy, Lil Jon, Yandel, Natalie La Rose, Jencarlos Canela, Luis Coronel, CD9, Gloria Trevi, Gerardo Ortiz, Il Volo and DJ Alex Sensation.

The show will also include a special musical tribute to the late queen of salsa, Celia Cruz, produced by salsa veteran Sergio George and featuring Colombian sensation Maluma, princess of salsa India, Mexican icon Yuri and singer/actress Aymée Nuviola — who portrays Cruz in the new Telemundo series Celia.

J Balvin to Perform at DJ Alex Sensation’s La Mega Mezcla Live (Mega Mix) Show

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J Balvin is preparing for a mega show…

The 29-year-old Colombian reggaeton singer, who recently notched his first-ever No. 1 on Billboard’s Hot Latin Songs Chart with “Ay Vamos,” is among the list of Latin urban acts announced to perform as part of DJ Alex Sensation‘s La Mega Mezcla Live (Mega Mix) show at Madison Square Garden on April 14.

J Balvin

In addition to J Balvin, the lineup includes appearances by Prince Royce, Daddy Yankee, Tego Calderon, Plan B, Farruko, Maluma, Nicky Jam, French Montana and Maffio.

The show is produced by SBS Entertainment, the concert division arm of radio network SBS, which includes Mega 97.9 FM, New York’s top-rated Spanish language station and home to Sensation’s Monday-Saturday mix show, La Mega Mezcla.

Sensation has hosted his radio show for 15 years, amassing a major fan base that allows him to spin in clubs across the country. Along the way, he’s also mixed tracks for multiple artists — collaborating with the likes of J Balvin, Daddy Yankee and Nicky Jam — and paired up with major brands. In 2011, Sensation launched his first live concert with friends at MSG. It has become an annual fixture and as of last year, branched out to Miami. There, Sensation’s Miami Bash takes place April 10 with a slightly different lineup.

This year’s roster of acts performing at the New York show is particularly impressive, which also includes J Álvarez, Zion & Lennox, Arcángel, De la Ghetto, Reykon, French Montana and pop singer Alejandra Guzmán.

The show is a precursor to Sensation’s next step as a recording artist. A first single, featuring Yandel and Shaggy, is due out this spring.

Sensation will be the moderator of the New Latin Urban Movement during the Billboard Latin Music Conference, taking place April 27-29 at the Ritz Carlton in Miami Beach.