Wilmer Valderrama Becomes Shareholder of IHeartMedia’s My Cultura Podcast Network

Wilmer Valderrama is taking on more responsibility…

The 42-year-old Venezuelan and Colombian American actor has expanded his role with My Cultura Podcast Network from iHeartMedia by becoming a shareholder.

Wilmer ValderramaIn addition, Valderrama will help to curate the network’s slate of Latinx-focused podcasts and has committed to five new shows that will be executive produced by and/or star him.

According to the company, monthly podcast downloads across My Cultura have more than doubled since the beginning of the year, with 9 in 10 of the network’s total downloads coming from listeners aged 18-49.

“Representation shapes not just how others see us, but also how we see ourselves. It is imperative that every facet of our media includes narratives that uplift Latino and Hispanic voices,” Valderrama tells Deadline in an exclusive statement. “At WV Entertainment it is our mission to not just choose purposeful projects that accurately represent the stories of the Latinx community but to also make sure these stories are accessible to everyone. We are so grateful to our partners at iHeartMedia for seeing the value in this and prioritizing the need to highlight the joy, the power, and the heart of our community in ways that are still all too rare.”

Valderrama’s relationship with My Cultura began in the Summer of 2021 with the launch of his podcast, Essential Voices with Wilmer Valderrama.

The weekly interview series, executive produced by Valderrama and Leo Klemm via his production banner WV Entertainment and Clamor, features conversations with people in the front line of food service, transportation, child-care, and other systems where workers’ voices are often overlooked.

“We are excited to have Wilmer on board in an even larger, expanded capacity as a shareholder in iHeart’s My Cultura Podcast Network,” said Conal Byrne, CEO of iHeartMedia’s Digital Audio Group. “His energy, experience, and creativity will set this network up for even further success in year two and beyond.”

“We’re incredibly proud of the rapid growth our network has seen in its first year,” said Gisselle Bances, SVP, Head of Production and Development for iHeartMedia’s My Cultura. “We are the first majority Latinx-owned podcast network, and we are grateful to our partners and our diverse roster of hosts, including Wilmer, who continue to further My Cultura’s mission to tell our own stories. It’s stories by us for everyone to enjoy.”

Other popular podcasts from My Cultura include Connections with Eva LongoriaPrincess of South Beach starring Rachel Zegler and Sheryl RubioWrestling with Freddie from Freddie Prinze, Jr., Sisters of the Underground executive produced by Eva Longoria and Dania RamirezChiquis and Chill, and Lone Lobos with Xolo Maridueña and Jacob Bertrand. Listeners can hear all My Cultura shows on iHeartRadio and anywhere podcasts are found.

Broken English Options “A Christmas to Remember” Screenplay from Erick Galindo & Patty Rodriguez

It’ll be a Christmas to remember for Erick Galindo and Patty Rodriguez.

Broken English has optioned an original screenplay by the award-winning Latino writer, producer and journalist and the best-selling Latina author for the holiday ensemble film A Christmas to Remember.

Erick Galindo & Patty Rodriguez

The film tells the story of Rose Klug, who has turned White Elephant into a war of attrition, one where bringing the best or most creative gift is more important than Christmas itself. The battles have become legendary among locals on the powdery slopes of Big Bear where the former hedge fund manager has called home for decades (she called it quits to manage a growing ulcer problem).

Rose feels like she’s from a different era: she drinks whiskey straight, she doesn’t say much yet commands attention, and she never takes two steps when one will do. Her family gift exchange is the one time of year she allows herself to go wild. But this Christmas, something threatens to upstage Rose’s epic game of White Elephant: her estranged and rebellious daughter Ana Klug is bringing home a rich and famous fiancé.

Broken English is currently in talks to attach a director to the project. Filming is expected to begin in Los Angeles in the fall.

Tamara Nagahiro of Grandave International will be introducing the title to buyers at next month’s Cannes Film Market.

“Erick and Patty have been on my radar for some time. I am excited to go on this journey with such visionaries,” said Jolene Rodriguez, president of Broken English Productions.

Galindo most recently announced the development of the family comedy series Mexican Beverly Hills for CBS in collaboration with Wilmer Valderrama’s WV Entertainment. He is also is a five-time Telly Awards winner known for the shorts The Bubble Machine and El De Buena Park.

Rodriguez is coming off a 15-year career at iHeartMedia’s 102.7 KIIS FM Los Angeles where she most recently served as senior producer and on-air talent of the internationally syndicated show On Air With Ryan Seacrest.

She is also created and co-founded Lil’ Libros, a bilingual children’s media publisher.

Under their banner Sin Miedo Productions, Galindo and Rodriguez created the podcast Out of the Shadows: Children of ‘86, which is currently in production with iHeartMedia.

A Christmas to Remember will be produced by Broken English’s Rodriguez with Stanley Preschutti of Grandave Capital as executive producer.

Demi Lovato to Take Part in iHeartMedia & P&G’s “Can’t Cancel Pride” Virtual Benefit Concert

Demi Lovato is celebrating Pride in a big way…

The 28-year-old half-Mexican American singer/actor will be taking part in iHeartMedia and P&G’s second annual “Can’t Cancel Pride,” a virtual benefit concert featuring some of the biggest LGBTQ names in music appearing to offer special performances, while also raising funds for nonprofit organizations dedicated to helping LGBTQ people around the world.

Demi Lovato

Hosted by Elvis Duran and Bebe Rexha, the event will take place on June 4, and will feature appearances and performances from Lovato, Lil Nas X, Troye Sivan, Rexha, Brothers Osborne, Busy Phillips, Hayley Kiyoko, Jennifer Hudson, JoJo Siwa, Marshmello, MJ Rodriguez, Nina West, P!nk, Ricky Martin, Regard and Tate McRae.

Along with putting on a good show, iHeartMedia and P&G are also partnering with Greater Cincinatti Foundation to help distribute the funds raised from the event to six organizations supporting the LGBTQ community in 2021, including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink, and OutRight Action International.

“As the country is returning back to normal and we are slowly starting to gather again, LGBTQ+ communities around the world are still feeling the devastating effects of COVID-19,”  iHeartMedia’s chief  marketing officer Gayle Troberman said in a statement. “We look forward to once again celebrating the incredible voices and allies of the LGBTQ+ community with an amazing night of music that will honor Pride and the communities’ fight for equal rights, all while benefiting six remarkable nonprofits that make an everyday positive impact.”

“Can’t Cancel Pride” will take place on June 4th at 9:00 p.m. ET on iHeartRadio’s TikTok, YouTube, Facebook and Instagram TV pages, PrideRadio.com and Revry, while also being broadcast on iHeartMedia radio stations nationwide and on the iHeartRadio App.

Learn more about the upcoming event here.

Selena Gomez to Host Global Citizen’s All-Star “Vax Live: The Concert to Reunite the World”

Selena Gomez is hoping to inspire people to get vaccinated…

The 28-year-old Mexican American singer/actress will host Vax Live: The Concert to Reunite the World, an all-star concert that will be broadcast and streamed worldwide as part of a global effort to inspire confidence in COVID-19 vaccines and encourage people to be inoculated.

Selena Gomez

Sponsored by Global Citizen, the concert will be held at SoFi Stadium in Inglewood.

Vax Live: The Concert to Reunite the World will be pre-taped at the stadium and air on May 8 as part of a worldwide event broadcasting on ABCCBSFoxYouTube and on iHeartMedia radio stations.

The event will include performances by Jennifer Lopez, Eddie VedderFoo Fighters, J Balvin and H.E.R.

“I’m honored to be hosting Vax Live: The Concert to Reunite the World,” said Gomez in a statement. “This is a historic moment to encourage people around the world to take the COVID-19 vaccine when it becomes available to them, call on world leaders to share vaccine doses equitably and to bring people together for a night of music in a way that hasn’t felt possible in the past year. I can’t wait to be a part of it.”

YouTube will stream an extended, 90-minute version of the concert on the YouTube channel of Global Citizen, international anti-poverty advocacy group. The extended version will include additional performances and appearances by various YouTube personalities.

“As a global community, we are in a race against time and the key to coming back together is the vaccine,” Global Citizen co-founder/CEO Hugh Evans said in a statement. “We need to build vaccine confidence in the U.S. and globally, and encourage people to take the vaccine as quickly as possible.

“There is a light at the end of this tunnel,” Evans added, “but getting vaccines to everyone, everywhere regardless of who they are or where they are from, is key to ensuring the end of this pandemic around the world. We must all unite to get back on track to eradicating extreme poverty.”

The broadcast will encourage donations, with the goal of ensuring vaccinations for 27 million health-care workers globally, including in the poorest countries of the world. Organizers will also advocate for “equitable distribution” of vaccines.

“Global Citizen is giving voice to a core message to Angelenos, Americans, and citizens of the world: every time someone gets vaccinated, we move another step closer to ending this pandemic,” Los Angeles Mayor Eric Garcetti said in a statement. “Vax Live will open our eyes to the future we can forge if we all do our part, follow health guidelines and get our shots as soon as we’re eligible — a return to concerts with our fellow fans, gatherings with loved ones, and the embrace of family and friends.”

Vax Live: The Concert to Reunite the World is hosted by the State of California, and supported by the LA County Health Department, the City of Los Angeles, the City of Inglewood, and E. Stanley Kroenke, SoFi Stadium and Hollywood Park Developer, and Los Angeles Rams Owner/Chairman.

“The State of California is thankful to Global Citizen for demonstrating what’s possible when we embrace getting vaccinated and encourage others to get immunized as well,” said Gavin Newsom, Governor of California in a statement. “Music and the arts have long brought us together to celebrate moments of hope and happiness. This concert is no exception to that. We are excited to showcase the best of California reopening in compliance with the best standards of health and safety.”

Cardi B Taking Part in iHeartMedia and SeeHer’s “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” Event

Cardi B wants you to SeeHer and Hear Her in a special way…

The 28-year-old half-Dominican Grammy-winning rap superstar will take part in iHeartMedia and SeeHer’s “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” event, which will be broadcast on March 8, International Women’s Day.

Cardi B

Cardi B joins a lineup that includes Gwen Stefani and Kelsea Ballerini.

iHeartMedia, the largest radio station group in the country, and SeeHer, the largest global movement to eliminate gender bias in marketing, advertising, media and entertainment, announced the one-hour event. The event is aimed at celebrating gender equality while placing three female champions of hip-hop, pop and country music center stage for special interviews.

The conversations with Cardi B, Stefani and Ballerini will dig into their girlhood dreams, mentors in the music industry, universal challenges and plans to use their platform to elevate the women around them. The event will also feature footage and additional interviews from other top female acts.

“iHeartMedia is excited to partner with SeeHer and their SeeHer Hear Her initiative to inspire us all with the stories of amazing women breaking new ground in hip-hop, pop and country music,” Gayle Troberman, executive vice president and chief marketing officer of iHeartMedia, said in a statement. “This International Women’s Day it’s important that we are all reminded of what equality can sound like, as we come together to celebrate, inspire and support one another.”

Starting March 1, the first day of Women’s History Month, iHeartMedia will launch an eight-day countdown to International Women’s Day across its 600 broadcast stations, social media platforms and major podcasts. Then when the countdown winds down March 8, women will take over the mic on iHeartMedia’s popular radio shows and podcasts and tap into conversations about equality, inclusion and inspiration. Broadcast stations will devote the hour between 5 and 6 p.m. local time to playing the biggest and freshest hits from today’s top female artists, with special playlists available on the iHeartRadio App.

“iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” will stream on iHeartRadio’s YouTube and Facebook pages next Monday, March 8, at 8:00 pm ET. It will be available to watch on demand through March 14.

Listeners can join in on the conversation by using #iHeartWomensDay and #SeeHer throughout International Women’s Day and during the one-hour special. For more information, visit iheartradio.com/womensday.

Mario Lopez to Host iHeartMedia’s Virtual Holiday Concert “iHeartRadio Holiday Special”

Mario Lopez is helping you get into the holiday spirit…

The 47-year-old Mexican American actor and television personality is set to host iHeartMedia’s virtual holiday concert iHeartRadio Holiday Special.

Mario Lopez

The 30-minute event will feature festive performances by Carrie Underwood, who recently released her first Christmas album, My Gift, and Josh Groban.

The Preservation Hall Jazz Band will also perform three holiday classics from the Preservation Hall in New Orleans.

“The anticipation and excitement surrounding our stations’ flip to Christmas music is a staple of the holiday season for our listeners across the country, and we are thrilled to celebrate this festive occasion with our first ‘iHeartRadio Holiday Special,’” said Tom Poleman, chief programming officer for iHeartMedia. “Given all the country is going through, we know everyone needs the uplifting spirit of holiday music. I can’t think of a better way to kick off the sounds of the holiday season for our music fans than with an intimate performance from Carrie Underwood and Josh Groban across our stations and on Oculus and iHeartRadio’s Facebook and YouTube pages.”

The show will broadcast on November 25 at 7:00 pm local time across iHeartMedia’s AC, HOT AC and Classic Hits stations nationwide and on the iHeartRadio app. A video stream will be available iHeartRadio’s YouTube and Facebook pages, plus in VR on the Venues app for Oculus Quest.

Ricky Martin to Take Part in “Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community”

Ricky Martin is expressing his Pride

While Pride Month parades have been put on hold throughout the world, the 48-year-old Puerto Rican superstar is helping the LGTBQ+ community celebrate in a special way. 

Ricky Martin

P&G and iHeartMedia have joined forces for “Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community.” 

The special will raise funds for LGTBQ+ communities most impacted by COVID-19

It will stream on Thursday, June 25 at 9:00 pm PT on iHeartRadio’s Facebook and InstagramPrideRadio.com and broadcast on iHeartMedia stations nationwide.

In addition to Martin, the event will feature appearances by Billy PorterBig Freedia,Adam LambertMelissa EtheridgeKaty PerryKim PetrasSia among others. The celebration will culminate with a one-hour special hosted by leading iHeartMedia on-air personality Elvis Duran and actress and LGBTQ+ advocate Laverne Cox.

“There’s no question COVID-19 has impacted the LGBTQ+ community in a variety of ways, and at this time in the U.S., the struggle for equality and inclusion has never been more important,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “Now is a time we need to come together to support the organizations that help bring critical resources to LGBTQ people in need and Can’t Cancel Pride aims to do just that. Like always, Pride will continue to represent the resilience, beauty and strength of the LGBTQ+ community around the nation and the globe.”

Martin publicly came out as gay in March 2010, stating: “I am proud to say that I am a fortunate homosexual man. I am very blessed to be who I am.” He added that “these years in silence and reflection made me stronger and reminded me that acceptance has to come from within, and that this kind of truth gives me the power to conquer emotions I didn’t even know existed.” He has since been a dynamic activist for the LGBTQ+ community.

In May, Marin released a six-track album  Pausa, the first of a two-part album. The follow-up, Play, is expected to be released in September 202

Luis Fonsi Feted with AIDS Healthcare Foundation’s SOMOS Humanitarian Award

Luis Fonsi iis being heralded for his philanthropic endeavors…

The AIDS Healthcare Foundation recently hosted its fifth annual SOMOS gala in Miami to raise awareness around AIDS prevention and HIV in the Hispanic community and honored the 41-year-old Puerto Rican singer with the SOMOS Humanitarian Award.

Luis Fonsi SOMOS Awards

“As a Puerto Rican, as a Latin living in the U.S., it is my responsibility to use my voice not just to sing, but also to ensure that the voices of those who need it the most are heard,” said Fonsi, accepting his award during the gala held at the Fillmore Beachon Sunday.

Fonsi was honored for his philanthropic work with St. Jude Children’s Hospital and the efforts of his Luis Fonsi Foundationto help victims of Hurricane Maria.

“I’m honored to receive this award,” said Fonsi. “But the real award is seeing the face of a healthy, happy child. … That’s my prize. My prize is to help. To be useful to others. To alleviate the pain some people carry.”

Hosted by iHeartMedia’s Enrique Santo sand TV host Jessica Carrillo, the SOMOS gala also featured DJ Africaand performances by Reykon and Grupo Niche.

Jennifer Lopez to Perform at This Year’s iHeartRadio Fiesta Latina

Jennifer Lopezis ready to fiesta-jar

The 50-year-old Puerto Rican superstar has been confirmed as a performer at the 2019 iHeartRadio Fiesta Latina.

Jennifer Lopez

Lopez joins an all-star roster that includes Daddy Yankee and Ozuna, with more artists to be announced in the coming weeks.

The concert will take place at American Airlines Arenain Miami on November 2.

This year, the annual event will celebrate its sixth consecutive show with a video stream on LiveXLive.com and will also broadcast live on iHeartMedia’s Latin stations nationwide.

The event will be hosted by Enrique Santos, chairman and chief creative officer for iHeartLatino

“Every year we proudly host some of the most influential artists in Latin Music and this year will be no different,” Santos said in a press release announcing the event.

Tickets for the show go on sale to the general public on Friday at noon ET via Ticketmaster.com.

Bruno Mars Earns iHeartMedia’s Titanium Award for Surpassing 1 Billion Total Audience Spins for “Finesse,” feat. Cardi B

Bruno Marsis a man of steel, so to speak…

iHeartMedia has announced that 32 artists will receive the company’s Titanium Award for reaching a threshold of 1 billion total audience spins of their hits throughout 2018, including the 33-year-old part-Puerto Rican Grammy-winning crooner.

Cardi B & Bruno Mars

Mars will be recognized for his hit single, “Finesse,” featuring Cardi B. The remixed track peaked at No. 3 on the Billboard Hot 100.

But that isn’t the only single to earn Cardi B a Titanium Award.

The 26-year-old half-Dominican American rap sensation is also earning recognition for her chart-topping single “I Like It,” featuring J Balvin and Bad Bunny, as well as her No. 1 hit collaboration with Maroon 5on “Girls Like You.”

Camila Cabellowill be recognized for surpassing the 1 billion spins mark for two of her smash singles, “Havana” and “Never Be the Same.”

Meanwhile, Demi Lovato‘s “Sorry Not Sorry,” which was released in July 2017, has also earned the 26-year-old part-Mexican American singer a Titanium Award.

Other recipients and their tunes are Bazzi‘s “Mine,”Bebe Rexha and Florida Georgia Line‘s “Meant to Be,” Drake‘s “God’s Plan,” Dua Lipa‘s “New Rules,” Ed Sheeran‘s “Perfect,” Halsey for “Bad at Love” and her collab with G-Eazy Him & I,” Imagine Dragons‘ “Thunder,” Khalid featuring Normani‘s “Love Lies,” Lauv‘s “I Like Me Better,”  MAX featuring Gnash‘s “Lights Down Low,” NF‘s “Let You Down,” P!nk‘s “What About Us,” Portugal. The Man‘s “Feel It Still,” Post Malone for “Better Now,” “Rockstar” and “Psycho,” Taylor Swift‘s “Delicate,” and ZeddMaren Morrisand Grey‘s “The Middle.”

The total audience spins is calculated based on Mediabase airplay multiplied by the number of persons listening to the radio at the time of those plays, equaling total audience impressions, which is the broadcast equivalent of the number of streams from a streaming music service. More Titanium Award recipients will be announced as artists reach the milestone throughout 2019 on iHeartRadiostations.

Last year’s winners include Alessia Caraand Zedd, Bruno Mars, DJ SnakeDJ KhaledRihanna and Bryson Tiller, Ed Sheeran, The Chainsmokersand ColdplayCharlie Puth, Imagine Dragons, James ArthurKygoand Selena GomezLuis Fonsiand Daddy Yankee, Maroon 5, Niall HoranSam Hunt, Shawn Mendes, Rihanna, Zayn and Taylor Swift and French Montana.