Juanes Renews Recording Contract with Longtime Music Partner Universal Music Latino

Juanes isn’t going anywhere…

The 50-year-old Colombian Grammy-winning superstar has renewed his recording contract with Universal Music Latino.

JuanesWith this deal, Juanes extends a 23-year-old partnership with the label.

The news comes just days after the release of Vida Cotidiana, his first album with original music in four years.

“Throughout the years Universal Music Latino has become a second home and I am excited to continue working with such a respected label,” Juanes said in a press release. “I believe that my musical career will continue to thrive and grow within this new creative cycle. I am eager to see and share what the future holds.”

Jesús López, chairman and CEO of Universal Music Latin America & Iberian Peninsula, added that the label “will continue to support and grow with Juanes,” whose “talent and professionalism have made him one of the most sought out acts for so many decades.”

No additional details of the deal renewal were announced. As for publishing, Juanes remains with Warner Chappell Music.

Juanes made his solo debut in 2000 with the Gustavo Santaolalla-produced Fíjate Bien, and rose to fame soon after with hits like “A Dios Le Pido” from his sophomore album Un Día Normal, which reached No. 2 on the Billboard Hot Latin Songs chart, and “La Camisa Negra” from Mi Sangre (2004), which spent eight weeks at No. 1. “Me Enamora”, “Nada Valgo Sin Tu Amor” and “La Fotografía,” with Nelly Furtado, are some of his other chart-topping hits.

Among other achievements, Juanes has won three Grammy Awards and 24 Latin Grammys, and was named the Latin Recording Academy Person of the Year of 2019 not only for his work as a musician, but also as an activist with his Fundación Mi Sangre.

In a recent interview with Billboard Español, the superstar spoke in depth about his most recent production, Vida Cotidiana, in which he reflects on his relationship with his wife and children and the problems that afflict his country. Juanes is currently preparing to announce his Vida Cotidiana Tour, with expected dates in Latin America, the U.S. and Europe.

Juanes Appears in Guitar Center’s First-Ever Spanish Language Commercial

Juanes is making music and history…

Guitar Center has launched an artist-centered campaign for the holidays that includes its first-ever Spanish-language ad, featuring the 48-year-old Colombian musician and singer-songwriter.


The “Make Music” campaign, which launched in early November and runs through December 24, is meant to “inspire everyone globally” for more people to make music.

“We’re turning to many of these artists to share their unique perspective on what music means to them in hopes that their experiences will inspire others on their musical journey,” Jeannine D’Addario, Chief Marketing and Communications Officer at the Guitar Center Company, tells Billboard.

Juanes, who became a household name in the early 2000s with hits like “A Dios Le Pido,” “Es Por Ti,” and “La Camisa Negra,” is at the helm of Guitar Center’s first Spanish-language ad spot for digital broadcast expected to run in the upcoming weeks. This also marks the first time a Latin artist is featured on a Guitar Center campaign since Chicano Batman in 2018.

“The overall goal of the campaign is to inspire people to play, to enjoy the process of making music and find personal gratification in that effort,” says D’Addario, adding that Juanes was the perfect Latin artist to join the campaign. “We wanted to highlight a combination of legendary artists, innovative producers, and rising musicians to share their personal stories as to why they make music.”

In the 30-second ad, first released in English and exclusively on Billboard, the award-winning artist talks about his musical journey and how it traces back to his father listening to Argentine and Colombian folk music. “Music for me is like a cure for my soul,” he says. “I make music to connect with people.” He’s also seen performing an acoustic version of his single “Más Futuro Que Pasado.”

Spreading holiday cheer and celebrating every genre, the campaign hopes to inspire people to turn to music and instruments during these trying times. “We’ve seen an uptick in guitar sales as they have more than doubled during the pandemic,” says D’Addario, despite The New York Times reporting in October that the music retailer chain could potentially file for bankruptcy. “We expect guitar sales to continue trending positively in 2021. We are also seeing growth in home recording, keyboards, and electric drums.”

The “Make Music” campaign features a series of 25 artist videos released on GuitarCenter.com and its YouTube channel. Music aficionados are encouraged to join the conversation using the hashtag #WhyWeMakeMusic.

Jesús López to Receive Desi Arnaz Pioneer Award at the La Musa Awards

Jesús López has a pioneering spirit…

The chairman and CEO of Universal Music Latin America and Iberian Peninsula will receive the Desi Arnaz PioneerAward at the seventh annual La Musa Awards from the Latin Songwriters Hall of Fame.

López, who is responsible for Universal Music Groupoperations in all Spanish and Portuguese-speaking territories of the world, will receive the recognition for his many contributions throughout his professional career. 

The Desi Arnaz Pioneer Award was created by the Latin Songwriters Hall of Fame in honor of the early television visionary, songwriter and entertainer, who developed the iconic comedy show I Love Lucy, which he produced and starred in with his wife, Lucille Ball.

For more than four decades, López has worked with some of the greatest artists in Latin music, including Juan Luis GuerraJuanesJosé Luis PeralesJoan Manuel SerratMecano and Juan Gabriel. Most recently, he has launched the careers of Karol Gand Sebastian Yatra, among many of a new generation of acts. Lopez was also behind the global hits “Despacito” by Luis Fonsi and Daddy Yankee and J Balvin’s “Mi Gente,” which were pivotal in the current explosion of Latin music.

Lopez’s roster of international hits also includes Los del Rio’s “Macarena,” “La Camisa Negra” by Juanes, and “Bailando” by Enrique Iglesias featuring Descemer Buenoand Gente de Zona.

Previous recipients of the award include Quincy JonesNat King Coleand Raul Pablo Alarcon Sr

The La Musa Awards ceremony will take place on October 24 at the James L. Knight Centerin Miami. This year’s class of inductees includes Ivy QueenWillie ColónMichael SullivanChico Novarroand Armando Larrinaga.

Cédric Gervais to Perform with Juanes on his Loco de Amor Tour Stop at Madison Square Garden

Juanes is bringing a special guest to his next stop on his Loco de Amor tour…

The 43-year-old Colombian musician will be joined by Grammy-winning French DJ/producer Cédric Gervais at New York City’s Madison Square Garden as part of his tour.

Juanes & Cédric Gervais

The two are set to perform their ethereal Latin pop-meets-EDM duet, “Este Amor,” which they first unveiled at the Sunset Music Festival earlier this summer to a massive crowd.

This time, Gervais will be on Juanes’ turf, amid a sea of proud, flag-waving Colombians.

“I’m a bit nervous, but it’s a good feeling,” says the EDM superstar of his first time playing at the Garden.

It was Gervais’ idea to collaborate with Juanes, whose music he first heard while playing in Colombia some eight years ago, long before his 2013 remix of Lana del Rey’s “Summertime Sadness” made him a global sensation.

“I had a Colombian girlfriend at the time, and I started developing a big love for the country and making friends down there,” Gervais remembers, adding that he actually bought Juanes’ Mi Sangre CD. “It doesn’t matter what language it is, when it’s good music, it’s good music, and I instantly connected with ‘La Camisa Negra.’”

Part of the creative process involved Gervais spending time at Juanes’ Miami home, sharing his vision for the song — and then just letting go.

“Cedric told me, ‘Don’t worry about anything. Just write a [Spanish-language] song as if you’re playing on an acoustic guitar, almost like a ballad, and then I will take care of the rest,” says Juanes, who admits to being intimidated by the whole process at first. But the chance to do something risky with someone he respects compelled him, even if the Latin audience, however loyal, is often risk-averse. Balancing his fans’ expectations, the pressure of the industry, and his own artistry is something he’s been working on since day one.

“From the moment I released ‘La Camisa Negra’ I started thinking about not doing the same thing again because it’s not going to be exciting,” admits Juanes. “If I feel that vibe again of course I’ll do it, but what I don’t want is just to do it because that song was successful and then I end up with a bad version of ‘La Camisa Negra,’” adds the 43-year-old father of three with a laugh. “I’m trying to have a long career and stay relevant over the years. Sometimes it’s hard, but in the end it pays off.”

For Gervais, it was important not to take his collaborator out of his element. “A lot of artists in my world, they don’t understand artists like Juanes, so when you want to do something special you don’t just give them a beat that you created and say, ‘Here, write to this,’ because then you’re not going to get the magic.”

Part of that magic was recording the tune in Juanes’ native language. “This is who Juanes is, that was the whole point of it, to do something completely different,” adds Gervais. “The American fans, it’s not that they don’t understand it, but they just don’t comment on it. The response that I have from my Latin fans has been ridiculous.”


Juanes Releasing His Memoir “Chasing the Sun” in April

He’s known for penning the lyrics to his hit singles like “La Camisa Negra,” “A Dios le Pido” and “Mala Gente”… And, now Juanes is hoping to write a memorable memoir.

The 40-year-old Colombian singer-songwriter will be releasing his first book, Chasing the Sun, on April 2, in which he opens up about some of the more intimate aspects of his life that influenced him as a musician and as a person, said publisher Celebra Books.

“My profession is not writing books, far from it,” says Juanes in a statement. “I felt that if I did it, it was really so you would know the truth about who I am, who is behind the songs and concerts you hear. Why I make the music I do and why I think the way I think.”

Juanes, the recent winner of two Latin Grammys for his latest album MTV Unplugged, said that this work was done out of “pure friendship” and is meant to thank the people who’ve supported him through the years since his musical career began.

“In Chasing the Sun, Juanes goes beyond music and speaks for the first time about the profound experiences that have shaped him as an artist and as a person,” said Raymond Garcia, editor of the publishing house.

Juanes, who has sold more than 16 million discs worldwide, writes about his first musical influences, the creation and breaking up of his first band Ekhymosis with which he spent 12 years, as well has his first steps and eventual success as a solo artist.

The book, to be launched simultaneously in English and Spanish, will also contain unpublished personal photos of Juanes.

In this work, Juanes also talks about growing up in Medellin, the pain his father’s death caused him, how he fell in love with his wife and the birth of their three children.