Danny Trejo to Receive Lifetime Achievement Award at Santa Fe Film Festival 

Danny Trejo is preparing to receive a special honor…

The 79-year-old Mexican American actor and Machete star will be honored with the Lifetime Achievement Award at the Santa Fe Film Festival on Thursday, during the festival’s opening night.

Danny TrejoIn addition to his iconic Machete character, Trejo is the star of From Dusk Til DawnSpy Kids, Con AirHeat and hundreds of other films and television series.

His new film, American Underdog, will hold its U.S. premiere at SFFF that night, kicking off the event that runs in New Mexico’s capital city from April 25-28.

“Danny Trejo has developed a prolific career in the entertainment industry with a hard earned and atypical road to success,” the festival notes. “From years of imprisonment to helping troubled youth battle drug addictions, from acting to producing, and now on to restaurant ventures, Trejo’s name, face, and achievements are well recognized in Hollywood and beyond, but it is his continuous role as a devoted father of three and an intervention counselor that bring him the most satisfaction.”

Trejo’s co-star in American Underdog, Veronica Falcón, will receive the festival’s Trailblazer Visionary Award, recognizing her work on screen on shows including OzarkQueen of the South and Perry Mason, and for her work off-screen as an activist. SFFF calls Falcón “an artist who has demonstrated excellence in the craft and served large in inspiring positive change in the world.”

Trejo got his start in acting in 1985, years after his release from San Quentin state prison in California. He had become a boxing champion behind bars and got a first start in movies by training Eric Roberts as a boxer for Runaway Train, which led to Trejo being cast in a small role in the film. That background in the ring served him well in American Underdog, “a redemption story set in the world of MMA by first-time Peruvian-American director, Gustavo Martin-Benites,” according to a release.

“Trejo essays the role of ‘Dennis,’ a trainer and former MMA fighter who reluctantly comes out of retirement to coach his ex-student – disgraced amateur MMA fighter, ‘Jai’, played by Indian-American actor Vishy Ayyar.”

Trejo says of the role, “My character ‘Dennis’ has come through the other side of the fire, and now he’s at a place in life where he’s got the experience, he’s lived it, and can give the wisdom and the guidance.”

Along with Trejo, Falcón and Ayyar, the film stars Taylor Treadwell, Suleka Mathew, Andrew Gray and Omi Vaidya. Naveen A. Chathapuram, Cristy Coors Beasley and Rashaana Shah produce the film. Ayyer co-wrote the American Underdog, which is based partly on his own experiences.

“After losing 50 million dollars in my real estate business, I was in shock as my life crumbled in front of me which led to filing for bankruptcy,” Ayyar said. “American Underdog is a testament that everyone comes to America as an underdog and can fall over and over again, but can find that redemption from the most unlikely of paths.”

Trejo’s own redemption story saw him overcome a childhood of abuse and addiction, to a career in Hollywood and now major success as an entrepreneur. As the festival notes, “Trejo’s expanding restaurant empire includes Trejo’s Tacos & Cantina, and Trejo’s Coffee & Donuts, with a fifth restaurant opening in downtown Los Angeles.” Two days ago, he was in London for the opening of a Trejo’s Tacos location in the English capital. He has authored two books, including Trejo’s Tacos: Recipes and Stories from LA.

Trejo has 29 upcoming cinematic projects in various stages of completion, including Hollywood Heist, a caper movie starring Alec Baldwin, Nick Cannon, Mickey Rourke and Tara Reid.

Danny Trejo to Star in Indie MMA-Themed Drama “American Underdog”

Danny Trejo is mixed-ing things up…

The 78-year-old Mexican American actor and Machete star has landed a role in American Underdog, an indie drama set in the world of MMA.Danny TrejoVeronica Falcón will also star in the film, which is now in production in Chicago.

The film, marking the feature directorial debut of Peruvian-American filmmaker Gustavo Martin, will also star Vishy Ayyar and Andrew Gray.

The film’s protagonist is Jai (Ayyar), an ex-con on a soulful path wrestling with personal redemption when outside circumstances pit him in the ring against the fierce opponent, Marcus (Gray).

Trejo portrays Dennis, who reluctantly comes out of retirement to train his former student, while Falcón steps into the role of Marcella, a local gym owner and community legend shepherding Jai in his return to fighting.

A production of Peach Partners, in association with Mulberry Films and MxW VenturesAmerican Underdog will also star Suleka Mathew (Your Honor), Taylor Treadwell (Big Little Lies), Omi Vaidya (3 Idiots), Ranjita Chakravarty (Never Have I Ever) and Jaspal Binning (The Newsroom).

Martin and Matthew Mascia wrote the script, with Naveen A. Chathapuram (The Last VictimBrown Nation), Rashaana Shah (IFC’s Bollywood Hero) and Cristy Coors Beasley (The WestsidersLonelyGirl15) aboard to produce.

Trejo is best known for his work in such films as MacheteGrindhouse, Planet TerrorFrom Dusk Till DawnHeat, Good MourningThe Ridiculous 6PredatorsHalloween, Smiley FaceThe Devil’s Rejects, the Spy Kids franchise, Once Upon a Time in MexicoxXx and Con Air, among many others.

His notable television credits include Better ThingsAmerican GodsThe Flash and Sons of Anarchy.

Falcón can currently be seen in the second season of HBO’s Perry Mason and has also appeared on shows like OzarkWhy Women Kill and Queen of the South, to name a few.

Her notable film credits for the actress include The StarlingJungle CruiseThe Forever Purge and Voyagers. Up next for release for her is the Amazon Studios drama A Million Miles Away with Rosa Salazar, Garret Dillahunt and Michael Peña.

Danny Trejo Appearing in Stimson Snead’s Sci-Fi Comedy “Tim Travers & The Time Traveler’s Paradox”

Danny Trejo is preparing to time travel

The 78-year-old Mexican American actor and Machete star has landed a key supporting role in Stimson Snead’s sci-fi comedy Tim Travers & The Time Traveler’s Paradox, which wrapped production in Spokane Washington earlier this month.

Danny TrejoThe feature expands on Snead’s award-winning short of the same name.

Samuel Dunning stars as a narcissistic, genius but broke scientist who seeks to solve the paradox of what happens to your past self when a future version travels backwards in time.

His work attracts the attention of the head of a mercenary army played by Machete star Trejo.

North by Northwest, which previously supported Snead’s previous shorts, lead produces the feature. An Immortal, LLC handled principal financing.

“Having worked with Stimson on his two very compelling shorts, I’m thrilled to be involved in his feature debut,” said Rich Cowan of North by Northwest, “Not only is he talented. He’s organized and has a sense of maturity unbecoming his age.”

Principal photography took place in and around Spokane Washington from November 30 to December 20, with limited final filming in January.

“I met Stimson years ago at the Seattle Film Summit, and I couldn’t be happier to join him for the culmination of our mutual efforts for his feature film directorial debut,” said Guerilla Rep Media founding head Ben Yennie, who was previously CEO of Mutiny Pictures, prior to its sale to BayView Entertainment last year.

The short version of Tim Travers screened at more than 30 film festivals in 2022 including winning multiple awards at Boston SciFi, Nevermore Film Fest, and FilmQuest.

Danny Trejo to Star in the Action Film “Pug”

Danny Trejo is runnin’ with the big dogs…

The 78-year-old Mexican American actor and Machete film series star has joined the cast of the action film Pug.

Danny TrejoThe film, which hails from writer-director Jason Velo, has wrapped production.

Trejo will co-star alongside Mark RolstonDanielle Vega, Wolfgang Bodison and Velo in the film.

Pug centers on a gifted young ex-con who tries to return to the boxing ring after his release from prison, thereby catching the eye of a local crime boss who intends to sign him. When he refuses the order to take a dive during a fight, he puts his newfound love interest, family and entire future in the mob’s crosshairs.

Keli Price is producing for Price Productions, alongside Velo for Below The Line Entertainment, Aaron Bennett and Edwin To, with Wave Motion Pictures’ Scott Huneryager serving as exec producer.

Trejo’s previous credits include Desperado, Heat and the From Dusk Till Dawn film series.

Cheech Marin to Star in the Bobby Farrelly-Directed Film “Champions”

Cheech Marin is a champion

The 75-year-old Mexican American actor will lead Champions, a recently-wrapped film that Bobby Farrelly directed for Focus Features and Gold Circle Entertainment.

Cheech MarinMarin stars alongside Woody Harrelson, Kaitlin Olson and Matt Cook.

Champions is based on the Goya Award winning Spanish film Campeones, which Universal Pictures International released in 2018.

It centers on a stubborn and hotheaded minor league basketball coach who is forced to coach a Special Olympics team when he is sentenced to community service.

Actors with intellectual disabilities rounding out the cast to ensure authenticity in the storytelling include Madison Tevlin, Joshua Felder, Kevin Iannucci, Ashton Gunning, Matthew Von Der Ahe, Tom Sinclair, James Day Keith, Alex Hintz, Casey Metcalfe, Bradley Edens and Champ Pederson.

Mark Rizzo penned the script.

Focus Features will distribute the film domestically, with Universal Pictures handling its international release.

Marin is an actor and comedian who broke out in the ’70s, alongside Tommy Chong, as one half of the comedy duo Cheech & Chong. He’s appeared in such films as MachetePlanet TerrorGrindhouseTin CupFrom Dusk Till Dawn, DesperadoGhostbusters IIBorn in East L.A.After Hours and Up in Smoke, along with series including Elena of AvalorLodge 49 and Jane the Virgin.

Robert Rodriguez Signs Two-Year First Look Deal with HBO & HBO Max

Robert Rodriguez has sealed a new partnership…

The 53-year-old Mexican American filmmaker has signed a two-year first-look deal with HBO and HBO Max, founder of Troublemaker Studios.

Robert Rodriguez

As part of the collaboration, Rodríguez will first bring projects to the cable company and streamer for potential development as original series. His son Racer Rodríguez will serve as lead development executive under the pact. Projects could potentially be completed at the studio’s production facilities in Austin, Texas.

“Robert’s masterful, high concept productions are a perfect match for our HBO Max audiences. We are excited to jump into this partnership and work on brand-new, provocative stories,” said Joey Chavez, executive vice president of original programming, drama, HBO Max.

Rodríguez said of the partnership, “It’s intriguing to be able to tap into the wealth of iconic IP available across the WarnerMedia portfolio and explore new stories to tell. I’m looking forward to a meaningful collaboration with the high caliber creative talent at HBO and HBO Max who have proven they’re willing to take risks, challenge norms and tell inclusive stories while producing a wide breadth of quality content.”

Rodríguez is currently the executive producer and director of the Disney+ series The Book of Boba Fett, a spin-off of The Mandalorian. He’s known for his work as a writer, director, and producer of many notable films including DesperadoFrom Dusk Till Dawn, the Spy Kids franchise, Once Upon a Time in Mexico, Frank Miller’s Sin CityThe Adventures of Sharkboy and Lavagirl in 3D, Grindhouse, Machete, and Alita: Battle Angel.

United Talent Agency (UTA) Signs Jessica Alba

Jessica Alba has new representation…

United Talent Agency (UTA) has signed the 39-year-old half-Mexican American actress, entrepreneur, and best-selling author.

Jessica Alba

Alba has made more than 25 feature films, earning a combined box office total of over $800 million. After breaking out in James Cameron’s Fox series Dark Angelshe went on to star in Fox/Marvel’s Fantastic Four

Her features also include Valentine’s DayRobert Rodriguez’s Machete and Machete Kills, Little Fockers, The Love Guru, Into the Blue, Spy Kids 4-as well as Sin City: A Dame to Kill For.

Recently, Alba has starred and executive produced the action drama L.A.’s Finest.  Up next, she will host and produce a docuseries, Parents Without Borders, for Disney+ and she will star in and executive produce the Netflix action thriller Trigger Warning.

In 2011, Alba founded The Honest Company, a mission-driven company dedicated to inspiring everyone to love living consciously through its clean, sustainable, effective and thoughtfully designed baby, personal care, household and beauty products. The Honest Company is committed to ensuring all families have access to basic necessities and the latest health information for safe growth and development—a commitment reflected in its ongoing partnership with nonprofit organizations like Baby2Baby. Since its inception, The Honest Company has donated over 25 million products and over 18,500 employee participation hours through its Honest to Goodness program.

Alba’s first book The Honest Life is a bestselling how-to handbook based on her mission to create a natural, authentic, and non-toxic life for her family.

Among her awards, she has received the March of Dimes Grace Kelly Award, the Entertainment Media Association’s Green Parent Award, and the Mount Sinai Children’s Environmental Health Center Champion for Children Award.

Atria Books to Publish Danny Trejo’s Memoir, “Trejo: My Life of Crime, Redemption, and Hollywood”

Danny Trejo is o-penning up about his life…

The 76-year-old Mexican American actor, whose credits include Desperado, Machete, From Dusk Till Dawn and Con Air, will publish his memoir with Atria Books, according to the publisher. Titled Trejo: My Life of Crime, Redemption, and Hollywood will be released on July 6.

Danny Trejo

The book will detail Trejo’s path from crime to prison, addiction, loss and unexpected Hollywood fame. With appearances in more than 300 films, the 76-year-old actor continues to book 10-20 roles a year. A 2020 Pete Davidson tribute to Trejo went viral.

“Danny Trejo is more than an actor for the millions of Mexican Americans, like me, who love him,” says Michelle Herrera Mulligan, senior editor at Atria Books. “He is a legend. A role model. The first Chicano action star. Someone we can always hold up as a hero who made it. One of my proudest acquisitions to date, this book shows us the difficult path it took to get him there, in unforgettable, literary detail.”

Trejo first used heroin at age 12, learning that loyalty only came through violence and peace was found in oblivion. For a period of time, he did stints in some of America’s most notorious prisons including San Quentin, Folsom and Soledad. Then he was offered a part as a boxer in Runaway Train, giving him the opportunity to choose a new path.

In Trejo, he describes how the difficult lessons he learned in childhood both saved his professional life and hindered his personal one, offering an inspirational and brutally honest look at his fascinating life. He shares how he rebuilt his life after finding sobriety and spirituality in solitary confinement and went on to become a success, hobnobbing with A-list celebrities and using his memories of his adrenaline-fueled robbing heists to inspire him as an actor.

“At 76,” Trejo says, “this memoir was an opportunity for me to be fearlessly honest for the first time about the terrifying brutality of my experiences in the hardest prisons in the world, the family secrets that tore lives apart, my personal bottom while I was in the hole in Soledad facing a possible death penalty charge, the role God played in turning my life around, my acting career that started at the age of 40 by simply showing up to a set to help another addict in need and how all of it shaped the person I am.”

Trejo is co-writing his memoir with his best friend of 20 years, actor Donal LogueTrejo will be published simultaneously in both English and Spanish and later will be adapted for a young-readers edition. The book also will be published simultaneously as an audiobook from Simon & Schuster Audio.

Atria Books is an imprint of Simon and Schuster.

Danny Trejo to Star in “The Protector”

Danny Trejois protected

The 75-year-old Mexican American actor will star opposite Billy Zane, Randy Couture and James Russo in the action film The Protector from filmmaker Justin Lee.

Danny Trejo

Ed Morroneleading the film as protagonist Mickey Rome, an aging protection specialist who’s ready to holster his guns and head for retirement. When the agency he works for demands one last job be done, Mickey obliges and is sent to Central America to watch a husband and wife who have stolen $8m from a ruthless crime family.

Doctor Drew PinskyJohnny Messnerand Eddie Finlayare also part of the cast.

“This movie is a fun throwback to films from the ’80s like Lethal WeaponMidnight Run and 48 Hours. It has action. It has comedy. It has dark moments. It was such a joy to get to work in a space I love so much with phenomenal talent,” said director Lee.

Trejo, best known for his title role as Machetein the Robert Rodriguez-helmed films, has previously appeared in AnacondaCon AirGrindhouseand Once Upon a Time in Mexico.

Robert Rodriguez to Direct Ben Affleck in the Action Thriller “Hypnotic”

Robert Rodriguez is ready to thrill…

The 51-year-old Mexican American filmmaker is set to direct Ben Affleck in the action thriller Hypnotic.

Robert Rodriguez

The film centers on a detective who, while investigating a string of impossible high-end heists, becomes entangled in a mystery involving his missing daughter and a secret government program.

The big budget film, which is reportedly set at $60m-$80m, comes from Studio 8 and Solstice Studios. And it’s the first project greenlit under a partnership between the two companies. 

Production is slated for April.

Rodriguez, Studio 8 CEO Jeff Robinovand his colleagues Guy Danellaand John Grahamwill produce the film with Solstice, which will handle US distribution and launch international sales beginning at American Film Market.

“Working with Ben on his award-winning projects, including Argoand The Town, I have seen how his versatility and creativity has made him one of the most talented filmmakers both in front of and behind the camera,” said Robinov. “It’s very meaningful to be collaborating with Ben again on this uniquely riveting suspense thriller, and I know he and Robert will make a terrific film together.”

Rodriguez’s previous credits include El MariachiMachete, theSpy Kidsfranchise, Sin Cityand Sin City: A Dame to Kill Forand Alita: Battle Angel.