The 36-year-old Colombian singer/rapper will serve as the emcee for this year’s Beyond the Streets art fair, a celebration of graffiti and street art.
During the two-day virtual art fair, taking place on December 1 and December 2 on the NTWRK app, J Balvin will emcee different artwork drops and host various discussions with top artists.
“Balvin is a known art collector and has a clear vision for aesthetics. His home is a sanctuary where art is the protagonist, making him the perfect emcee for this year’s Beyond the Streets,” notes an official press statement.
Further expanding his partnership with the livestream shopping platform, Balvin’s integrated role will include daily episodes where he’ll be joined by Cleon Peterson, Beyond the Streets’ artistic director and L.A.-based photographer Estevan Oriol; in-depth art conversations with Peterson, Oriol, DABSMYLA, and Gustavo Zermeño Jr., that will dive deeper into today’s art landscape and the creative process behind their work; and exclusive limited-edition product releases by Balvin in collaboration with DABSMYLA.
This year’s Beyond the Streets, curated by graffiti historian Roger Gastman, will feature a lineup of artists, designers, and brands, including Bert Krak, CB Hoyo, DABSMYLA with Late Lunch, MADSAKI, Mike GIANT, Mister Cartoon, Takashi Murakami, POSE, Spacebrat and Wild Style with Vic Mensa, to name a few.
The virtual art festival, which is “mainstay for art fans and continues Gastman’s vision as a longtime champion of graffiti as a contemporary art form,” will also launch exclusive products across fine art, collectibles, apparel, and home goods.
Gonzales stars as the morally compromised Hector, whose pursuit of ‘get rich or die trying’ dreams landed his partner Arturo Duran in prison for thirteen years. Since then, he’s further cemented his influence over the Duran family: He has a son with Lola (Gonzalez) and is the de facto father figure for Angela (Williams). Despite his overtures to legitimize himself, he’s a lifelong hustler who’s baiting the attention of the FBI.
Willians portrays the character of Angela, a Gen-Z Afro Latina, who is described as fiercely independent, confident, and always adapting. The face of our modern Los Angeles. The Duran family have hung their hopes on Angela as their luminary, but she’s in deep debt to her nefarious uncle, who’s co-signed her loans to USC. Her father, Arturo (Garcia) returns to her life after a long absence, presenting a challenging new vision of her future.
Written by Javier Rodriguez, the one-hour drama from STXtelevision and Amazon Studios revolves around a Chicano family in the deep suburbs of Los Angeles as they come to terms with the falsehoods of the American dream, and their ability to defy expectations. The pilot will be directed by Ricardo de Montreuil, who helmed Eva Longoria and Demián Bichir in the Blumhouse/Imagine East L.A.-set drama, Lowriders.
Rodriguez executive produces with de Montreuil, photographer/director Estevan Oriol, LA-based artist Mister Cartoon, and Michael Connolly who put the Latinx package together under his STXtelevision-based Mad Hatter Entertainment banner.
Gonzales can currently be seen as the lead in Netflix/Endeavor Content’s Blue Miracleopposite Dennis Quaid. He can next be seen on Fox Searchlight’s biopic Flamin’ Hotas Hector Morales and currently is a recurring guest star on FX’s MayansM.C.
Other credits include AMC’s Lodge 49, AMC’s The Walking Dead, and David E. Kelley’s Mr. Mercedes.
Williams played a supporting lead in a 2021 Lifetime Movie opposite Denise Richards. Although a relative newcomer to the small screen, she’s worked with Phylicia Rashad, Stephen McKinleyHenderson, and Ruben Santiago Hudson at the Billie Holliday Theatre.
The Chicana actress will star in the drama pilot Once Upon a Time in Aztlan, a project from George Lopez for STXtelevision and Amazon Studios.
Gonzalez will star opposite her Flamin’ Hot co-starJesse Garcia, as well as Lopez, in the pilot.
Gonzalez will portray Dolores “Lola” Duran, the youngest of Gervasio Duran’s (Lopez) children. She’s the heart of the family, a spitfire mother, and entrepreneur who runs a bar-cabaret with her ex. She is always game, at the party, and in the riot.
Garcia will portray the show’s hero, Arturo Duran. After 13 years in federal prison, Arturo has missed a lifetime’s worth of changes. His second chance at life will be born through his transcendental artistry, which will single-handedly take possession of how the world sees the Southern California Dream.
Written by Javier Rodriguez, the one-hour drama revolves around a Chicano family in the deep suburbs of Los Angeles as they come to terms with the falsehoods of the American dream, and their ability to defy expectations.
Rodriguez executive produces with photographer/director Estevan Oriol, LA-based artist Mister Cartoon, and Michael Connolly who put the Latinx package together under his STXtelevision-based Mad Hatter Entertainment banner.
Garcia most recently appeared in Netflix’s Narcos: Mexicoas DEA agent Sal Orozco. Up next, he will appear in the films Ambulanceopposite Jake Gyllenhaal; Netflix’s The Mother with Jennifer Lopez; and the Richard Montanez biopic from Eva Longoria, Flamin’ Hot in the role of Montanez.
The project includes the participation of famed photographer Estevan Oriol and iconic Los Angeles-based artist Mister Cartoon aka Mark Machado.
Michael Connolly, under his Mad Hatter Entertainment banner, brought the elements together.
Lopez is in final talks to star and executive produce the project through his Travieso Productions, with Javier Rodriguez writing the pilot. Oriol and Cartoon will executive-produce.
“I’m thrilled to be teaming up with Cartoon, Estevan, Jada and Michael for this series and developing a show with STXtv,” Lopez said. “Cartoon and Estevan are the DaVincis of our community; they have been the street chroniclers of our uniquely Chicano story … our American story. I’m looking forward to working with them and the rest of the team to expand their canvas to capture the diverse stories and people that make our culture and community so amazing, colorful and vibrant.”
This authentic L.A.-based series examines a family coming to terms with the falsehoods of the American Dream and their ability to defy expectations.
“I want to create a vision of Los Angeles inspired by my tattoos and murals that enriches and showcases the culture, opening it up to new audiences,” Cartoon said. “Putting together the dream team of Latino street culture and a collection of creative minds headed up by George Lopez, who is born and raised in L.A. and is an icon of our community. George’s experience and sense of humor acts as a foundation for this team.”
Oriol and Cartoon’s longtime collaborators Mark Suroff and Marco Valadez, who produced LA Originals, also will serve as executive producers with Connolly.
“I’m looking forward to developing this with Cartoon, George, Jada and Michael,” said Oriol. “STXtv truly gets what it takes to develop a real show that can only be made in LA. This is the dream team. Period. It doesn’t get more authentic than this and I’m proud and privileged to be invited on this ride.”
He previously starred in Lopez for TV Land and Saint George for FX. And he had a talk show that ran from 2009-11. While his hit comedy George Lopez, whichended in 2007, ran on ABC, STXtv will zero in on buyers in the cable and streaming markets.
Cartoon is L.A.’s legendary tattoo artist, designer and cultural icon whose stylish and influential global work has been featured on countless celebrities including Kobe Bryant, Eminem, Dr. Dre, 50 Cent, Beyoncé, Lewis Hamilton, Snoop Dogg and many others. Cartoon also designed the logos for Cypress Hill and Eminem’s Shady Records, and his résumé includes cutting-edge designs for Nike, the LA Clippers and T-Mobile and others.
Oriol is an internationally celebrated photographer, director and urban lifestyle entrepreneur. Beginning as a tour manager for Cypress Hill and House of Pain, he developed a passion for photography as he documented life on the road to become hip-hop’s best-known chronicler; his work has been showcased in bestselling books, select galleries, and institutions, including the Smithsonian Center for Latino Initiatives,Mesa Contemporary Art Center, Petersen Automotive Museum, and The Museum of Contemporary Art, Los Angeles’ and New York’s Art in the Streets exhibit. He has photographed Eminem, Kim Kardashian, Cypress Hill, Dennis Hopper, Blink-182, Forest Whitaker, Robert De Niro, Al Pacino, Kendrick Lamar, 50 Cent, and Danny Trejo, among many others. He most recently executive produced the film Lowridersand directed the hit Netflix documentary L.A. Originals.
L.A. Originalswas critically acclaimed and extremely successful, introducing new fans to the world to Oriol and Cartoon.