Sebastian Yatra to Headline Nissan & Univision’s Pre-Latin Grammys “Road to Innovation” Tour

Sebastian Yatra is on the Road again…

The 25-year-old Colombian singer and songwriter will be celebrating his three Latin Grammy nominations with his fans as the headlining act of the 2019 Road to Innovation tour. 

Sebastian Yatra

In its fifth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances in anticipation of the 20th annual Latin Grammy Awards.

Taking place in eight different U.S. cities, the Road to Innovation tourwill kick off on October 28 in Los Angeles and run until November 12 in Las Vegas. 

The tour will also make pit stops in cities like Miami, Washington, D.C., Chicago and Phoenix, to name a few. 

Yatra will be presenting songs from his latest studio album, Fantasia.

“Nissan is excited to celebrate Latin music’s top artists,” said Allyson Witherspoon, vice president of marketing, communications and media in a press statement. “For the fifth year, we’re partnering with Univision for the Road to Innovation Tour featuring Sebastian Yatra. This eight-city tour is an engaging way to connect with our consumers leading up to the Biggest Night in Latin Music.”  

The tour will not only feature Yatra, but also a complete branded experience that concertgoers can enjoy, including Univision’s first-ever branded Uforia playlist featuring past Road to Innovation tour artists, sponsored by Nissan. 

Previous artists include Karol GReykon and Farruko, to name a few. 

“We are thrilled to once again renew this unique partnership with Nissan. With music being such an important passion point for the Hispanic audience, the Road to Innovation Tour has been the perfect vehicle to reach this valuable consumer,” said Steve Mandala, president of Advertising Sales and Marketing, Univision. “The program showcases Univision’s full suite of marketing capabilities across TV, radio and digital and continues to deliver high-impact results for our client.”

For tickets to the Road to Innovation tourvisit here.

Here are the confirmed dates:

October 28 — Los Angeles, CA @ Avalon Hollywood
October 29 — Phoenix, AZ @ Celebrity Theatre
October 30 — Dallas, TX @ Medusa Dallas
October 31 — Chicago, IL @ House of Blues Chicago
November 4 — Washington, DC @ Echostage
November 5 — Queens, NY @ La Boom
November 6 — Miami, FL @ TBD
November 12 — Las Vegas, NV @ House of Blues Vegas

Karol G to Headline Nissan & Univision’s Road to Innovation Tour

Karol G is hitting the road for a special tour…

The 27-year-old Colombian reggaeton singer, a two-time Latin Grammy nominee, will be the headlining act of the Road to Innovation Tour. She’ll be joined by Colombian urban artist Reykon as her special guest.

For its fourth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances.

Karol G

Visiting music aficionados in nine different U.S. cities, the “Road to Innovation” Tour will kick off on October 23 in New York and run until November 13 in Las Vegas. The tour will also make pit stops in Miami, Washington, DC, Chicago, Houston, Los Angeles, Dallas, and Phoenix.

“We are excited to bring back Nissan as a long-standing partner which continues to innovate with us around Hispanic consumers’ major passion point – music,” said Jorge Daboub, executive vice president, Local Media Sales, Univision, in a statement. “The Road to Innovation Tour is a high-impact program that unites fans at the local level with their favorite artists. This year we’ve built on its success and expanded to another major city in the U.S. to bring meaningful experiences that engage our audience.”

The tour will not only have Karol G and Reykon singing their best hits, but a complete branded experience, too, with DJ sets and refreshment areas that concertgoers can enjoy.

In addition to the Road to Innovation Tour, Nissan will host a 360° promotional campaign that will encourage attendees to participate in a sweepstake that will land them the opportunity to attend the 2018 Latin Grammys on November 15 in Las Vegas.