Anitta is looking to expand her global reach and impact with new representation…
The 32-year-old Brazilian singer, songwriter, dancer and actress has signed with William Morris Endeavor (WME) for representation in all areas.
Anitta is hoping WME will help her expand her presence across, television and unscripted.
The agency will at the same time look to help Anitta scale her global brand in fashion, beauty, partnerships and the creator economy, with Senior Partner Brad Slater running point for the artist.
“There is a reason Anitta is undoubtedly one of the greatest performers in the world today,” Slater told Deadline. “She is the definition of what a global superstar looks like: an ever-growing multicultural fan base, multi-lingual, and most importantly has a burning motivation to continue building her career. We look forward to expanding her presence across every facet of the entertainment industry.”
Born Larissa de Macedo Machado, Anitta is considered to be one of the most globally successful Latin pop artists of her generation.
She first broke out with a number of funk carioca–infused hits in the early 2010s, becoming a household name in Brazil following the release of her 2013 single “Show das Poderosas.”
After rising to stardom in her home country, she expanded her footprint internationally over the course of a number of years, through collaborations in Portuguese, Spanish and English with a wide array of global acts, including J Balvin, Maluma, Cardi B and Madonna.
In 2022, Anitta released her album Versions of Me — featuring songs in Portuguese, Spanish and English — with her single “Envolver” making history as the biggest debut ever by a Latin artist on the Spotify Global Chart. The single shattered a record she’d previously set as it reached #1 on iTunes in 19 countries and earned her recognition from the Guinness World Records for the second time.
Anitta’s Versions of Me has now surpassed 1 billion streams on Spotify.
In 2022, she also won the MTV Video Music Award for Best Latin with “Envolver,” becoming the first Brazilian solo artist to receive the honor. Additionally, she was nominated for Best New Artist at the 65th annual Grammy Awards.
Most recently, Anitta released “Bellakeo” with Peso Pluma, which became her highest-charting song on the Billboard Hot 100, and later released Funk Generation, earning her second Grammy nomination for Best Latin Pop Album at the 67th Grammys.
She’s a leading presence at Brazil’s world-renowned Carnival, where she returns as a headliner this year.
